How important is the Social Networking in development of businesses from the Meeting Incentives Congresses Events industry?

1. 7th Annual MICE Europe Congress - October 27-30, 2009,
VALAMAR LACROMA RESORT, DUBROVNIK, CROATIA
How important is the Social Networking in
development of businesses from the
MICE industry?
INTERNET
SUCCESS
Adrian Niculescu
Business Development Manager
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Crystal KBC Group Online Academy

2. Local, National, International
Every service provider is part of a local, national and international market.
For any of these markets, if 2008 meant 100% and 2009 means 50%,
there are three scenarios for the service provider:
the same market share from a much smaller market;
the same turnover = double the market share;
bigger turnover = more than double the market share;
In some cases, at a given budget, the attendants have possibility to
choose the location.
A delegation of more than 30 exporting companies made the choice to exhibit at
Systems Fair in Munich instead of Gitex in Dubai based on the fact that
“ Munich is much closer, and in Dubai is too hot”.
Their choice didn’t have any economical base (leads, clients, just their personal comfort).
How important is the Social Networking in development of businesses from the MICE industry? INTERNET
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7th Annual MICE Europe Congress - October 27-30, 2009,
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VALAMAR LACROMA RESORT, DUBROVNIK, CROATIA Online Academy

3. Local, National, International - Engine Searches
Usual basic search:
mice europe 2009
first page Google
the event page
from linkedin.com
How important is the Social Networking in development of businesses from the MICE industry? INTERNET
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7th Annual MICE Europe Congress - October 27-30, 2009,
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VALAMAR LACROMA RESORT, DUBROVNIK, CROATIA Online Academy

4. Local, National, International - Engine Searches
If you are a member
you will see this page
If not you will be
required to sign up!
Linkedin.com has
already 50 mil.
registered
professionals
worldwide.
How important is the Social Networking in development of businesses from the MICE industry? INTERNET
SUCCESS
7th Annual MICE Europe Congress - October 27-30, 2009,
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VALAMAR LACROMA RESORT, DUBROVNIK, CROATIA Online Academy

5. Web 2.0 - The New Trends
Yes, you have a website!
website’s content is the same during the year; there are updated
news and events, testimonials;
Yes, you have a blog!
blog’s content is updated frequently - news, events, market data,
trends, general data, in depth events presentations, success
stories;
Yes, you already have a lot of content:
Articles, pictures, movies;
Web 2.0 = placing the content you already have as it is (with links to
your main website) or modified, enriched (the best way)
in social media sites; the content will appear on search engines!
How important is the Social Networking in development of businesses from the MICE industry? INTERNET
SUCCESS
7th Annual MICE Europe Congress - October 27-30, 2009,
Feed Forward
VALAMAR LACROMA RESORT, DUBROVNIK, CROATIA Online Academy

6. Social Networking Sites
www.linkedin.com
Features:
- you are part of a 50 mil.
professionals network;
- HR people use social networks
for recruitement and head hunting;
- present your profile, studies,
professional background;
- recommandations;
- groups;
- events;
- upload presentations;
- links to up to three sites or blogs;
- can be published the last posts
from a Wordpress blog;
- internal mailing system;
How important is the Social Networking in development of businesses from the MICE industry? INTERNET
SUCCESS
7th Annual MICE Europe Congress - October 27-30, 2009,
Feed Forward
VALAMAR LACROMA RESORT, DUBROVNIK, CROATIA Online Academy

7. Social Networking Sites
www.facebook.com
Features:
- profile;
- business pages indexed
by search engines;
- company pages;
- links to websites;
- groups;
- events;
- targeted advertising;
- internal mailing system;
Don’t forget to
add a personal touch!
Facebook is about:
- belonging 26-34 - 23%
- caring Facebook’s US active base grew by
35-44 - 19% 8.6% in September 2009 to 88.3 million!
- protection 45-54 - 12%
55-65 - 7%
How important is the Social Networking in development of businesses from the MICE industry? INTERNET
SUCCESS
7th Annual MICE Europe Congress - October 27-30, 2009,
Feed Forward
VALAMAR LACROMA RESORT, DUBROVNIK, CROATIA Online Academy

8. Social Networking Sites
www.twitter.com
Features:
- profile;
- link to website;
- 140 characters
post limitations;
- excellent for
personal branding;
Twitter.com
Just add a personal touch! will reach
50 mil. users
Twitter is about: until the end
- innovation
- status
of 2009!
- leadership
How important is the Social Networking in development of businesses from the MICE industry? INTERNET
SUCCESS
7th Annual MICE Europe Congress - October 27-30, 2009,
Feed Forward
VALAMAR LACROMA RESORT, DUBROVNIK, CROATIA Online Academy

9. Video & Photo Sharing Sites
The photos and videos posted
on blogs, social networking sites,
video and photo sharing sites
can drive targeted potential
customers to your site!
First page in Google for
the search of images for
corporate events dubrovnik
from 20,300 pages
How important is the Social Networking in development of businesses from the MICE industry? INTERNET
SUCCESS
7th Annual MICE Europe Congress - October 27-30, 2009,
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VALAMAR LACROMA RESORT, DUBROVNIK, CROATIA Online Academy

10. Video Sharing Sites
www.youtube.com
Features:
- profile;
- link to website;
- tags;
- videos uploaded on
Youtube can be easily
exported in other video
sharing sites and can also
be copied in blog
posts and other sites;
Advice:
- don’t concentrate on
general presentations,
focus on real events,
team building activities,
parties, conferences;
How important is the Social Networking in development of businesses from the MICE industry? INTERNET
SUCCESS
7th Annual MICE Europe Congress - October 27-30, 2009,
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VALAMAR LACROMA RESORT, DUBROVNIK, CROATIA Online Academy

11. Photo Sharing Sites
www.flickr.com
Features:
- profile;
- link to website;
- tags;
- you can organize pictures;
Advice:
- upload as many pictures
as you can from your events,
it will be like
“try before you buy”
for any
potential customer;
How important is the Social Networking in development of businesses from the MICE industry? INTERNET
SUCCESS
7th Annual MICE Europe Congress - October 27-30, 2009,
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VALAMAR LACROMA RESORT, DUBROVNIK, CROATIA Online Academy

12. Article Websites, Directories
www.ezinearticles.com
Features:
- profile;
- expert status for
the writer of the article;
- resource box with
link to the website;
- free training from the
platform for writing
better articles;
- very good visibility
in the Internet;
- authority site
advantages;
CONTENT RULES!
How important is the Social Networking in development of businesses from the MICE industry? INTERNET
SUCCESS
7th Annual MICE Europe Congress - October 27-30, 2009,
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VALAMAR LACROMA RESORT, DUBROVNIK, CROATIA Online Academy

13. Other Useful Resources
Blogging platforms: wordpress.com, blogspot.com, typepad.com, weblog.com;
Article websites: buzzle.com, goarticles.com, articlealley.com, ideamarketers.com,
articlecity.com, articlesnatch.com, amazines.com, articlebase.com, articledashboard.com;
Social networks: plaxo.com, netlog.com;
Video sharing sites: metacafe.com;
When searching for other resources, please keep in mind that also among these sites
some of them are with local, national or international exposure. For local and national
exposure, concentrate on the ones with the default language - your national language!
How important is the Social Networking in development of businesses from the MICE industry? INTERNET
SUCCESS
7th Annual MICE Europe Congress - October 27-30, 2009,
Feed Forward
VALAMAR LACROMA RESORT, DUBROVNIK, CROATIA Online Academy

14. Company’s Policy for Social Networking
Some companies even encourage the employees to perform social networking activities.
The threat is the border between private and professional life. Social networking is something
people (employees) want to be involved in. I recommend company written policies to avoid
future problems. Take very good care for the content you publish! When a known or hidden
competitor wants to monitorize your activity will request your friendship or connection in a
social network and will have access to everything you publish: new projects, your views
regarding happenings in the market.
KEEP ANY CONFIDENTIAL OR STRATEGIC INFORMATION AWAY FROM
SOCIAL MEDIA SITES!
Anybody will basic psychologic knowledge will read between your posts and will know if you
are satisfied with the job, if you want something new, how is the boss, how are the colleagues,
how well works the company, if you see the future in white or black, so, take care!
How important is the Social Networking in development of businesses from the MICE industry? INTERNET
SUCCESS
7th Annual MICE Europe Congress - October 27-30, 2009,
Feed Forward
VALAMAR LACROMA RESORT, DUBROVNIK, CROATIA Online Academy

15. How to Develop Cost Effective the Social Networking Activities?
- Integrate social media in your marketing efforts;
- It is better for a specialised company to draw the overall activities for your social media
appearences to obtain maximum results; there have to be establish a plan;
- The implementation can be done by your own people; they know exactly how to use the
widget “X”, how to do this and that, maybe better than the specialised company; everything
which will be posted there will have that “inside of the action” touch;
- Serious advertising on Social Media requires advertising budgets; plan everything very
carefully; if the things in Internet, in search engines way of thinking are happening fast, in
social networking are happening very fast;
- Always test, try, study the trends and let the social media “buzz” work for you;
How important is the Social Networking in development of businesses from the MICE industry? INTERNET
SUCCESS
7th Annual MICE Europe Congress - October 27-30, 2009,
Feed Forward
VALAMAR LACROMA RESORT, DUBROVNIK, CROATIA Online Academy

16. Affiliate programmes
Start your own
affiliate programme:
- select partners;
- pay for results;
- offer resources:
banners, links;
- events for
affiliates;
- affiliate networks;
- find potential
partners in social
media sites
How important is the Social Networking in development of businesses from the MICE industry? INTERNET
SUCCESS
7th Annual MICE Europe Congress - October 27-30, 2009,
Feed Forward
VALAMAR LACROMA RESORT, DUBROVNIK, CROATIA Online Academy

17. ENGLISH + INTERNET = new possibilities
As China will arrive this year the biggest English speaking country,
Internet is already the most common way
to communicate with everybody whenever and wherever you want!
Social media is the biggest wave to be seen in the internet world!
Be a part of it and collect the benefits for you and your business!
How important is the Social Networking in development of businesses from the MICE industry? INTERNET
SUCCESS
7th Annual MICE Europe Congress - October 27-30, 2009,
Feed Forward
VALAMAR LACROMA RESORT, DUBROVNIK, CROATIA Online Academy

18. Adrian Niculescu
Business Development Manager
Crystal KBC Group
218, Theodor Pallady Blvd., Bucharest,
3, 032267, Romania
Activity: real estate, home entertainment, event organizing, web, consultancy PR, marketing and communications
34 years old, married
EMBA - Business School Netherlands (2010) - International BSN Ambassador - www.bsn.eu
MBA - ASE/ CNAM Paris (2010) - www.inde.ro
Master Online Marketing
Faculty of International Relations, Academy of Economic Studies, Bucharest, Romania
Professional degrees:
Train the Trainers www.cbc.ro
Strategic Management
People Management
Company Organization
Real Estate Brokerage
Photo Reading (Learning Staregies, US) www.learningstrategies.com
Landmark Education Graduate (US) www.landmarkeducation.com
Contact:
tel: 0040 744 777 544, 0040 788 522 238 Trainer at
e-mail: adrian.niculescu@kbc.ro
skype: adrian.emanuel.niculescu
Facebook: www.facebook.com/adrianniculescu
INTERNET
Linkedin: www.linkedin.com/in/adrianniculescu SUCCESS
Twitter: www.twitter.com/greenfieldblogs
Web: www.adrianniculescu.com, www.greenfieldblogs.net, Feed Forward
www.greenfieldblogs.info, www.feedforward.ro Online Academy