What's the difference in Personal vs. Professional Use of Social Media? Tips & Pointers on how Connecting with others, Building Your Brand & Creating Thought Leadership.

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Using Social Media as a Professional —
The Benefits of Sharing Your Knowledge
and Connecting With Your Peers
Melissa Williamson (Tractor Supply) Jeff Stevenson (ADP)
Melissa Williamson (Tractor Supply) Jeff Stevenson (ADP)
@mwilliamson2009 @stevensonjef

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Today’s Agenda
• Social Media Today
• Personal vs. Professional Use of Social
• Building Your Brand
– Thought Leadership
– Connecting
– Bringing it Back to Your Business
• Take Notice: Trends to Follow

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Social Media Today
How have things evolved?

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Social Media Today
Source: YouTube – Eric Qualman, SocialNomics
https://www.youtube.com/watch?v=zxpa4dNVd3c

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HR Professionals in Social
Source: linkedin.com
The number of HR and HR related professionals continues to grow in social media
1,052,927
Human Resources
Professionals
1,848,011
Accountants/Controllers
99,366
Payroll Professionals

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Personal vs. Professional Use
of Social
What’s the Difference (And What’s the Same)

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Personal vs. Professional
What’s the Difference?
Using social in your personal life is as unrestricted as you choose…
Few Social Media users approach their personal presence strategically

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Personal vs. Professional
What’s the Same?
Human to human interaction
Add Value
Be Yourself!
Social should still be FUN! After all, there are still people on the other end of the keyboard

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Building Your Brand
The Virtual Dinner Party

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A Strategic Approach To Your Brand
“Dress” Appropriately
• Clear/Appropriate Pic
• Professional Profile
• Complete Summary
• Meaningful Information
Be Interesting
• Don’t be a “Lurker”
• Be a Thought Leader
• Offer Value Through
Updates
• Vary Your Content
Make Connections
• Connect Beyond Your
Company
• Join Groups
• Follow Thought Leaders
• Network at Events

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Building Your Brand: Thought Leadership
~85% of Social Media users are
Content Consumers
Differentiate yourself by
becoming a Content Curator
Or better yet…become a
Content Creator
• Your unique approach
• Market trends
• Local nuances
• Latest wins
Consistently posting content in
social 2-3 times a week will
help establish you as a trusted
expert and will grow your
network dramatically

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Building Your Brand: Connecting
Step outside of your comfort zone:
• Connect beyond your business and friends
• Connect with other HR pros at conferences/events
• Share your content
• Comment on the posts of others
• Share others’ content
• Always look to expand your network
1,052,927
Human Resources
Professionals
1,848,011
Accountants/Controllers
99,366
Payroll Professionals
Don’t just build your brand…Maintain it!
Revisit who your are following, who your connected with and what
groups you’re in. You’re sphere of influence will change over time.
Your social presence should reflect this growth as well.

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Building Your Brand: Bring it Back
When you establish yourself in social, your business benefits
• You’re a bullhorn for the great work your business does
• Top talent wants to work with other top talent
• Current employees want to stay
But be CAREFUL!
• Don’t just talk about yourself
• Share helpful information
• Congratulate others when appropriate
• Don’t brag!
• Help others by sharing their content and
finding great info

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Social Trends to Follow
How to get ahead of the curve

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Top Trends in Social
Mobile Apps Are Key:
Mobile Apps for Facebook and Twitter
are used more than twice as much
than desktop or mobile browsers
Takeaway: Make sure your
content is mobile friendly
Keep it Brief!
Best performing posts are short:
Twitter: 71-100 Characters
Facebook: 40 Characters
LinkedIn: 80-120 Characters
Google+: 60 characters
Takeaway: Stay on point and
let the article do the talking
Video is King:
Whenever possible, link to videos.
They are consumed at a much higher
rate. Also, always include an image
with your post.
Takeaway: People are more
willing to view an interactive
piece of content, rather than
having to read a long, boring,
article.

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Questions?

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THE SESSION EVALUATION either
by completing the printed form or
using the session evaluation link in
the ADP MOTM Conference App.
Thank You