The document discusses do-it-yourself (DIY) merchandising strategies for a retail store. It describes creating a DIY music discovery center using repurposed vinyl records to share music information. It also discusses launching a new store-specific discount card through DIY marketing like an in-store celebration. The document recommends a unique and store-specific DIY approach to marketing that creates a personal connection with customers through social media and signage.

1. Merchandising by Ashley Doyle

2. D.I.Y. Music Discovery Center
Completely do-it-yourself
Store specific
Vinyl records were bought at a
thrift store and re-purposed to
create interest
Provides information to customers
of local concerts and music
information

3. Employee Picks
Completely do-it-yourself, store
specific directive
Repurposed vinyl records for
employees to share favorite music
information
Acts as a fun team-building
exercise that keeps staff excited and
involved
Used on social networking websites

4. HT+1 Initiative
Company-wide launch of new discount
card, store-specific,
do-it-yourself marketing
We wanted to create interest and
buzz, bring in new customers
and celebrate a new direction
Design idea: party, celebration
that caught shoppers’ eye walking
past store

5. Promotional Sales
Get staff involved and excited!
Lease line do-it-yourself
Word of mouth and company
signage
signage creates interest
and draws mall shoppers
Fun pictures to put on social networking sites in!

6. How can I translate HT’s aesthetic to
Francesca’s Collections?
“Think outside the box”
approach
Store specific, unique ideas to
ensure all stores look different;
no two stores the same
Do-it-yourself marketing and
networking ties in to unique store,
creates a one-on-one connection
with your clientele
Kitschy and one of a kind fixtures (thrifted, using products as fixtures) in
both Hot Topic and Francesca’s stores

7. Inspiration
Anthropologie
Anthropologie Bergdorf Goodman

8. Favorite New Trends
satchels
maxi floral
dturqpg
lace high waist
wedge
boot bright
satchel turban