The Google plus authorship tells Google that you're the author of the articles on your website. The authorship is not attributed by default. You have to give Google this information by adding a little piece of code to all pages you are the author of.

1. Why It Is Good To Claim Your
Google Plus Authorship

2. The Google plus authorship tells
Google that you're the author of
the articles on your website. The
authorship is not attributed by
default. You have to give Google
this information by adding a little
piece of code to all pages you are
the author of.
More info on:
http://streamshare.com.au/seo/search-engine-optimisation/

3. 1. The snippets of your pages will be more attractive
in Google's SERPs
The SERPs, also known as Search Engine Result
Pages are those pages that appear when you do a
search in Google or in another search engine for a
particular keyword.
More info on:
http://streamshare.com.au/seo/search-engine-optimisation/

4. Results that contain images attract attention more
than regular ones, so you'll enjoy more visitors from
the same position in the SERPs. This means you are
more effective, since you can get better results with
the same amount of work.
More info on:
http://streamshare.com.au/seo/search-engine-optimisation/

5. 2. You may improve your search engine rankings
A website which has a known
and reputable author can be seen
as more trustworthy and more
authoritative than an
anonymously published website.
More info on:
http://streamshare.com.au/seo/search-engine-optimisation/

6. With the latest changes in the Google algorithm for
ranking web pages, brands and authority websites
have a clear advantage in front of no-names, so it's
best to establish your brand in any possible way.
More info on:
http://streamshare.com.au/seo/search-engine-optimisation/

7. Last but not least, it is possible that other search
engines also take the Google + authorship into
account. Besides, it is so easy to claim it, that it
would be a shame to ignore this tool that could
prove so useful for your branding and the
prosperity of your business.
More info on:
http://streamshare.com.au/seo/search-engine-optimisation/

8. The Google + authorship is an
excellent marketing instrument.
Moreover, it is absolutely free
of charge and of any further
obligations, so there's no reason
why you shouldn't claim it as
soon as possible for all your
websites, be them professional
or personal.
More info on:
http://streamshare.com.au/seo/search-engine-optimisation/