Here's a detailed step-by-step guide on how to create Facebook multi-product ads! For a more detailed article, visit: http://www.adomasbaltagalvis.com/2015/02/21/how-to-create-killer-multi-product-ads-with-facebook-power-editor/ Even if you have no previous experience in using Power Editor, this tutorial will help you. You will learn everything about how to create a campaign with multiple images and links and more. And if you have any questions on creating multi-product ads or anything else related to Facebook marketing and advertising, feel free to get in touch. Cheers!

1. FACEBOOK MULTI-PRODUCT ADS
HOW TO CREATE
WITH POWER EDITOR
www.AdomasBaltagalvis.com

2. Facebook multi-what ads?
In July 2014 Facebook announced a new type of ads -
the multi-product ads:
Multi-product ads enable businesses
to showcase three products within a
single ad unit, on desktop or mobile.
Each product highlighted will have its
own image, description and click
target.
“

3. Example of multi-product ad:
Text
Image
Headline
Link
Description
Desktop News Feed:

4. Example of multi-product ad:
Text
Image
Headline
Link
Description
Desktop News Feed: Mobile News Feed:

5. Initially they were only available to advertisers
via Facebook ads API, i.e., you had to use a
third-party advertising tool in order to create
them.
Now, however, it is possible to create multi-
product ads in the Power Editor tool.
In this tutorial I’ll show you the step-by-step
process of creating one for your business.
Creating multi-product ads:

6. Initially they were only available to advertisers
via Facebook ads API, i.e., you had to use a
third-party advertising tool in order to create
them.
Now, however, it is possible to create multi-
product ads in the Power Editor tool.
In this tutorial I’ll show you the step-by-step
process of creating one for your business.
Creating multi-product ads:
For a more detailed guide, visit:
How to Create Killer Multi-Product
Ads With Facebook Power Editor

7. POWER EDITOR

8. Open Power Editor
Visit https://www.facebook.com/ads/manage/powereditor/ to open
Power Editor (only works on Google Chrome browser).

9. 1. Click Download to Power Editor
Download to Power Editor

10. 1. Click Download to Power Editor
2. Select your Ad Account
and click Download
Download to Power Editor

11. CAMPAIGNS

12. 1. Click ‘+’ to create a campaign
Create Campaign

13. 1. Click ‘+’ to create a campaign
2. Enter your campaign name
Create Campaign

14. 1. Click ‘+’ to create a campaign
2. Enter your campaign name
3. Choose Clicks to Website or
Website Conversions objective, hit
Create and move to the Ad Sets tab
Create Campaign

15. AD SETS

16. 1. Click ‘+’ to create an ad set
Create Ad Set

17. 1. Click ‘+’ to create an ad set
2. Enter your ad set name and click Create
Create Ad Set

18. Ad Set: Budget & Schedule

19. 1. Specify the budget (Per day or Lifetime)
Ad Set: Budget & Schedule

20. 1. Specify the budget (Per day or Lifetime)
2. Set the schedule for the ad set: you can set a start and an
end date, or leave it to run as ongoing
Ad Set: Budget & Schedule

21. 1. Specify the budget (Per day or Lifetime)
2. Set the schedule for the ad set: you can set a start and an
end date, or leave it to run as ongoing
3. Optional: you can set specific hours and days of the week
for the ads to be active on with Ad Scheduling
Ad Set: Budget & Schedule

22. 1. Click Edit Audience to choose your target audience
Ad Set: Audience

23. 1. Click Edit Audience to choose your target audience
2. Specify all the targeting details
in the new window that appears
Ad Set: Audience

24. 1. Select the placement(s) where you want your ads
to appear: Mobile News Feed, Desktop News Feed,
Desktop Right Column and/or Partner Mobile Apps*.
*You can only choose Partner Mobile Apps together with the Mobile
News Feed placement.
Ad Set: Placement

25. 1. Choose your bidding type.
The default option is the so-called Optimized Cost Per
Impression (oCPM) - Facebook would optimize your ads
based on the objective you chose at the beginning.
You would be charged for impressions (how many times
the ad was displayed).
Ad Set: Optimization & Pricing

26. You can choose CPC or CPM
bidding type from the drop-down list.
Ad Set: Optimization & Pricing

27. ADS

28. 1. Click ‘+’ do create an ad
Create Ad

29. 1. Click ‘+’ do create an ad
2. Enter your ad name and click Create
Create Ad

30. 1. Choose your Facebook page
Create Ad

31. 2. Select Multiple images and links in one ad*
1. Choose your Facebook page
Create Ad

32. 2. Select Multiple images and links in one ad*
1. Choose your Facebook page
Create Ad
* If you don’t see it there, multi-product ads might not be available to you yet -
feel free to get in touch for any help.

33. Create Ad
1. Enter the post text

34. Create Ad
2. Enter the destination URL
1. Enter the post text

35. Create Ad
2. Enter the destination URL
3. Enter the headline and link description (optional)
1. Enter the post text

36. Create Ad
2. Enter the destination URL
3. Enter the headline and link description (optional)
4. Choose an image (optional), recommended size: 600x600px.
Facebook will automatically load an image from the URL otherwise.
1. Enter the post text

37. Create Ad
2. Enter the destination URL
3. Enter the headline and link description (optional)
4. Choose an image (optional), recommended size: 600x600px.
Facebook will automatically load an image from the URL otherwise.
5. Enter the see more URL - it will be displayed at the end of the ad
1. Enter the post text

38. Create Ad
2. Enter the destination URL
3. Enter the headline and link description (optional)
4. Choose an image (optional), recommended size: 600x600px.
Facebook will automatically load an image from the URL otherwise.
5. Enter the see more URL - it will be displayed at the end of the ad
1. Enter the post text
6. Move to 2nd and 3rd links, repeat

39. Tracking (optional)
1. Enter URL Tags (e.g. UTM parameters)
for additional tracking precision

40. Tracking (optional)
2. Select an existing Conversion Pixel or create a new one
(it has to be added to a conversion page, such as /thanks)
1. Enter URL Tags (e.g. UTM parameters)
for additional tracking precision

41. Example #1:

42. Example #1:

43. Example #1:
On Desktop News Feed, the first two and a half products/links will appear at the beginning.
After clicking on the arrow, people will see further products and the “See more at..” link - your
page’s profile picture will be automatically loaded for it, so you should also consider updating it with
something more striking.

44. Open Power Editor
Once you’re happy with the ads, review your
settings and hit Upload Changes - that’s it!

45. As you can see, the ads will look much better if you select squared images
that are at least 600x600px in dimensions.
Example #2: Desktop News Feed

46. Example #2: Mobile News Feed
On mobile devices the user will have to swipe left to
see further links.
Again, squared images look much better than those
that were automatically loaded from the pages.

47. BEYOND

48. 20% Text Rule:
Sadly, the ad in this example will not be approved -
the images contain more than 20% of text, which is
against Facebook advertising rules.
That might be a problem with a lot of automatically
populated images, so you will need to select new
images for your ads to be approved.

49. Creative Examples #1:
Use multi-product ads to showcase products from the
same category to get more ad engagement:

50. Creative Examples #2:
Show the actual benefits of using your products of
services with sequential storytelling:

51. THE END
That’s it! I hope you found this tutorial useful.
If you have any questions or comments, feel free
to let me know!
You can find me at:
• www.AdomasBaltagalvis.com • @adomasb •
Cheers,
A.B.