1. Adolph
Kaestner
Pricing Yourself as Pro SpeakerPricing Yourself as Pro Speaker
Beggar or Billionaire

2.  Expert who speaks
 Motivational / Inspirational
 Entertainer
 Humourist
 Trainer
 Industry Guru
 Circumstantial
 Celebrity
What Type of Speaker are youWhat Type of Speaker are you
Recognise Your Type & Know Opposition

3. Entertainer and KeynoterEntertainer and Keynoter
Dan Thurman

4. Active Income StreamsActive Income Streams
Requires Your Personal Time
Keynote Speaker
Virtual SeminarWebinarMentoring
ConsultingTraining/WShop

5. Passive Income StreamsPassive Income Streams
Income While You Sleep

6. The CLEVER Income StreamsThe CLEVER Income Streams
Work Smart Not Hard
 Sell Outcomes
 Sell Online Recurring Programmes
 Secure Anchor / Cash Cow Clients
 Become an Expert
 Own an Industry
 Affiliate Programmes
 Constantly Re-Invent / Upgrade

7.  Days in Year = 365
 Less Saturdays & Sundays = 104
 Less Public Holidays = 16
 Less Personal Holidays = 40
 Less Personal Training = 12
 Less S L & L = 7
 Less Travel = 24
 Less Administration etc = 36
 Available Working Days = 126Available Working Days = 126
 BBusy speakers work about 80 –120 days a year
Working Days AvailableWorking Days Available
Speakers are Sellers of Time on Stage

8. Where does the Pricing Model Start?Where does the Pricing Model Start?
 With the Budgets Bottom Line
 How Much Must I Make to Survive?
 How Much do I need to live the lifestyle I want?
 How Much do I need to plan for “retirement”?
You must know the real numbers
R
# P S E’s

9. Financial BudgetsFinancial Budgets
Separate Bank Accounts
Personal Budget
Event / PSE Budget
Business Budget

10.  Your Budget Break Even Points:
 Personal Break Even Point = R
 +
 Business Break Even Point = R
 +
 Lifestyle Break Even Point = R
 Total Income Required = R
Desired Realistic IncomeDesired Realistic Income
Determines Minimum Income Required

11. 1. Beginner / Toastmaster
2. Part-Timer
3. Beginning Pro. Speaker
4. Established Pro. Speaker
5. Accomplished Pro. Speaker
6. Celebrity Speaker
7. Famous Speaker
The 7 Speakers Earning LevelsThe 7 Speakers Earning Levels
Juanell Teague – Speaker Coach

12. 1. Beginner / Toastmaster (1-15 yrs.)
1. R Free or Costs or R500 or Donation to travel exp.
2. Part-Timer (1-5 yrs.)
1. R 1,000 to R 5,000
3. Beginning Pro. Speaker (1-8 yrs.)
1. R 1,000 to R 8,000
4. Established Pro. Speaker (5-12 yrs)
1. R 7,500 to R 20,000
Some Fees by Level 1Some Fees by Level 1
Based on some local SA research

13. 1. Accomplished Pro. Speaker (5-20 ++yrs.)
1. R 15,000 to R 60,000 ++
2. Circumstantial Speakers (5 yrs.)
1. R 15,000 to R 25,000+
3. Celebrity Speaker (5 –x yrs.)
1. R 20,000 to R 40,000 ++
4. Famous Speaker (5 – x yrs.)
1. R 30,000 to R 150,000
Some Fees by Level 2Some Fees by Level 2
Based on some local SA research

14.  Brian Jude – Half day = R 695 (inc)
 Expert Series – Half day = R 697 (inc)
 Strawberry Training – One day = R 2,655
 Richard Mulvey – Two days = R 4,450
 Dr Henk Botha – Two Days = R 9,680 (inc)
 Front Foot – Two days = R 4,350
 Imsimbi – Two days = R 3,600
 Trevor Ketler – Three days = R 4,450 (Own Venue)
 Adolph Kaestner – Three days = R 5,550 (inc)
Some Public Workshop FeesSome Public Workshop Fees
Based on some local SA research

15.  Budgets for your Desired Income (slide 10)
 Your Current and Most Likely Activity
 # of Keynotes = X R….. =R
 # of Breakfast = X R…... =R
 # of Half Day Workshops = XR….. =R
 # of One Day Workshops = XR….. =R
 # of Two Day Workshops = XR….. =R
 Total Revenue based on current activity = R
 Note: To up the income
1- Increase Fees or 2 Increase Activity
How To Calculate Your FeeHow To Calculate Your Fee
You are the Business

16.  FEES & RATES FOR 2012
 Southern Africa & SADC territories:
 One hour keynote presentation = ZAR 27 500 (ex VAT where
relevant)
 Master of Ceremonies = ZAR32 000 (ex VAT where relevant)
 Above rates exclude business class air travel, road transport or
transfers, accommodation and meals and are quoted ex
Johannesburg
 Europe and Rest of the world:Europe and Rest of the world:
 One hour keynote presentation = US$ 8 500
 Master of Ceremonies = US$9 500
Online Fees Quoted in SA 1Online Fees Quoted in SA 1
Non-PSASA Member

17. 1. Keynote - R 25,000 per Hour – Ex Vat
2. Training Courses / Workshops / Seminar
1. 1 day R 2,400 ex Vat
2. 2 day R 4,700 ex Vat
3. Example 3 Lets Look
4. Example 4
1. Lets Look – Fees
2. Lets Look Terms
Online Fees Quoted in SA 2Online Fees Quoted in SA 2
PSASA Members

18. So What Business are we in?So What Business are we in?
Without these two
It does not matter how good you are
as a Speaker or Trainer.
The Achilles Heel for Most
Marketing Selling

19. Time is TickingTime is Ticking
Get Moving – Never Hope – Act!

20. Question Time ?Question Time ?
 Web: www.adolph.co.za
 Web: www.speakers101.co.za
 e-Mail adolph@adolph.co.za
 Skype: adolphk
 Tel: 011- 679 - 3145
 Cell: 082 - 493 - 9093