1.
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Methodology
• Report is based on ~ 3 million Future of Work related social
mentions captured from [Twitter, News, Blogs, and Forums]
between January ‘16 and January ‘17
• Based on global English speaking mentions

2.
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Glossary
Future of Work – a phrase covering a broad group of topics around what
work will look like in the future
People Analytics – a company’s use of people-related data to improve all
levels of its business. HR, benefits, management, and workplace
environment are examples of subtopics
Future of Work Automation – the use of AI, machine learning, data science,
or other tech related ways to improve a work-related process.

3.
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Top Insights
1. The future of work (FoW) is mostly bright, with man/machine discussed the
most.
2. People are believing in the benefits of automation.
3. People analytics top FoW discussions.
4. Hyperloop and self-driving cars push the future of transportation.
5. Twitter is the most popular topic when people discuss FoW and social.

4.
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
The Future of Work is mostly bright
The Future of Work
continues to be a topic on
the rise.
Mentions about FoW are up
40% year-over-year and a
projected 10% quarter-over-
quarter.

5.
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
The Future of Work is mostly bright
The future of work has trending
positive sentiment.
People analytics and automation
top the mentions of FoW topics.

6.
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
FUTURE OF WORK
TransportationPeople Motivation
To Work
Tech

7.
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Sentiment about automation is trending
positive, with saving time (30%) and big
data analysis (25%) as the top topics about
automation
Slight concerns about how robots and
automation may impact work (-2.1 and -1.8
net FoW sentiment)

8.
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
People analytics is the most popular FoW
topic. Conversations about people analytics
have increased 20% year-over-year.
HR (44%) and management (18%) lead the
topics of discussion under people analytics.

9.
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
The growth of apps like Slack,Trello, and
Yammer in the corporate workspace
provides an opportunity for workplace
relationships and collaboration to occur in a
more virtual environment.
Collaboration apps create a virtual office.

10.
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
The Hyperloop and its space age look and
speed has 50% more positive sentiment
than buses; 2x more positive sentiment than
taxis.
Tesla, BMW, Ford,Volvo, and GM are the top
5 brands mentioned for self-driving cars.

11.
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
The virtual office has big potential in
the Future ofWork.Twitter, Facebook,
and LinkedIn lead the Future ofWork
SocialGraph and all fit within an
environment where social is integrated
directly into the workplace.