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© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Methodology
• Report is based on ~ 3 million Future of Work related social
mentions captured from [Twitter, News, Blogs, and Forums]
between January ‘16 and January ‘17
• Based on global English speaking mentions
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Glossary
Future of Work – a phrase covering a broad group of topics around what
work will look like in the future
People Analytics – a company’s use of people-related data to improve all
levels of its business. HR, benefits, management, and workplace
environment are examples of subtopics
Future of Work Automation – the use of AI, machine learning, data science,
or other tech related ways to improve a work-related process.
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Top Insights
1. The future of work (FoW) is mostly bright, with man/machine discussed the
most.
2. People are believing in the benefits of automation.
3. People analytics top FoW discussions.
4. Hyperloop and self-driving cars push the future of transportation.
5. Twitter is the most popular topic when people discuss FoW and social.
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
The Future of Work is mostly bright
The Future of Work
continues to be a topic on
the rise.
Mentions about FoW are up
40% year-over-year and a
projected 10% quarter-over-
quarter.
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
The Future of Work is mostly bright
The future of work has trending
positive sentiment.
People analytics and automation
top the mentions of FoW topics.
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
FUTURE OF WORK
TransportationPeople Motivation
To Work
Tech
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Sentiment about automation is trending
positive, with saving time (30%) and big
data analysis (25%) as the top topics about
automation
Slight concerns about how robots and
automation may impact work (-2.1 and -1.8
net FoW sentiment)
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
People analytics is the most popular FoW
topic. Conversations about people analytics
have increased 20% year-over-year.
HR (44%) and management (18%) lead the
topics of discussion under people analytics.
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
The growth of apps like Slack,Trello, and
Yammer in the corporate workspace
provides an opportunity for workplace
relationships and collaboration to occur in a
more virtual environment.
Collaboration apps create a virtual office.
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
The Hyperloop and its space age look and
speed has 50% more positive sentiment
than buses; 2x more positive sentiment than
taxis.
Tesla, BMW, Ford,Volvo, and GM are the top
5 brands mentioned for self-driving cars.
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
The virtual office has big potential in
the Future ofWork.Twitter, Facebook,
and LinkedIn lead the Future ofWork
SocialGraph and all fit within an
environment where social is integrated
directly into the workplace.
Adobe Digital Insights Future of Work Report 2017

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Adobe Digital Insights Future of Work Report 2017

  • 1.
  • 2. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Methodology • Report is based on ~ 3 million Future of Work related social mentions captured from [Twitter, News, Blogs, and Forums] between January ‘16 and January ‘17 • Based on global English speaking mentions
  • 3. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Glossary Future of Work – a phrase covering a broad group of topics around what work will look like in the future People Analytics – a company’s use of people-related data to improve all levels of its business. HR, benefits, management, and workplace environment are examples of subtopics Future of Work Automation – the use of AI, machine learning, data science, or other tech related ways to improve a work-related process.
  • 4. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Top Insights 1. The future of work (FoW) is mostly bright, with man/machine discussed the most. 2. People are believing in the benefits of automation. 3. People analytics top FoW discussions. 4. Hyperloop and self-driving cars push the future of transportation. 5. Twitter is the most popular topic when people discuss FoW and social.
  • 5. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. The Future of Work is mostly bright The Future of Work continues to be a topic on the rise. Mentions about FoW are up 40% year-over-year and a projected 10% quarter-over- quarter.
  • 6. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. The Future of Work is mostly bright The future of work has trending positive sentiment. People analytics and automation top the mentions of FoW topics.
  • 7. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. FUTURE OF WORK TransportationPeople Motivation To Work Tech
  • 8. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Sentiment about automation is trending positive, with saving time (30%) and big data analysis (25%) as the top topics about automation Slight concerns about how robots and automation may impact work (-2.1 and -1.8 net FoW sentiment)
  • 9. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. People analytics is the most popular FoW topic. Conversations about people analytics have increased 20% year-over-year. HR (44%) and management (18%) lead the topics of discussion under people analytics.
  • 10. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. The growth of apps like Slack,Trello, and Yammer in the corporate workspace provides an opportunity for workplace relationships and collaboration to occur in a more virtual environment. Collaboration apps create a virtual office.
  • 11. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. The Hyperloop and its space age look and speed has 50% more positive sentiment than buses; 2x more positive sentiment than taxis. Tesla, BMW, Ford,Volvo, and GM are the top 5 brands mentioned for self-driving cars.
  • 12. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. The virtual office has big potential in the Future ofWork.Twitter, Facebook, and LinkedIn lead the Future ofWork SocialGraph and all fit within an environment where social is integrated directly into the workplace.

Notas do Editor

  1. FOW is still a growing topic. Mentions up 40% YoY and projected 10% QoQ. It is well below mentions of AI and Machine Learning, which are both subtopics, but it is slightly ahead of chatbots.
  2. People are mostly positive about the FOW, except when it comes to Robots and automation taking jobs. The negetative sentiment for Robots and Automation is more than 5x higher than it is for the other topics.
  3. There are 4 big topics that comprise the FOW.
  4. Social profiles are fully accepted and a part of business. Twitter, LinkedIn, and Facebook are simultaneiously used for social selling and promotion of a brand by its internal employees.