1.
Lecture 1
An Overview of Strategic Marketing

2.
Understanding the Marketplace
and Customer Needs
• States of deprivation
• Physical—food, clothing, warmth, safety
• Social—belonging and affection
• Individual—knowledge and self-expression
Needs
• Form that needs take as they are shaped
by culture and individual personality
Wants
• Wants backed by buying power
Demands
Customer Needs, Wants, and Demands

3.
Marketing is about Facilitating
Exchange
Markets are the set of actual and potential buyers
of a product

4.
Marketing Mix – 4P’s

5.
Goods

6.
Services

7.
Distributions

8.
Distributions
How does These
Companies
Distribute
Their Products?
What is something you
notice about these
products?