Presentation delivered during the Adjust Mobile Spree Event by Marina Guz (from Mimi Hearing)

1. How to Hack a Day
Marina Guz
Mobile Spree 2017

3. OS level integration
„personalized by Mimi“
Mimi SDK
integrated in more services
Silicon integration
Personalization as the
new audio standard
Music streaming services
„personalized by Mimi“
©Allrightsreserved–MimiHearingTechnologiesGmbH2016

4. BACKGROUND
Insurance Partnership
Germany‘s biggest Health Insurance
Access to 10 million insured clients
Pilot project from Mar to Sep 2017
Reimbursement fee per download in Germany

5. PROBLEM
Organic Growth in Germany & $$$

6. SOLUTION
Get relevant Partners to advertise for You

7. BUT HOW???
...give them a good Reason to
“Help Mimi promote Hearing Health in Germany on
World Hearing Day – 03.03.2017“

8. PRODUCT
Build + release brand new test
BIZ DEV
Finalize Ensurance Partnership
MARKETING
Create Marketing Strategy
Relaunch Website
Launch PR Campaign
World Hearing Index
Partner Management
WHD ACTION PLAN
Project across all Teams

9. PITCH TO RELEVANT PARTNERS
Biggest Fish first

10. CREATE RELEVANT PR CONTENT
World Hearing Index

11. RUN LOW CPI UA CAMPAIGNS THAT CONVERT
Test, test, test

12. GO LIVE – 03.03.2017
Social Outcomes: 53 Posts by 22 Partners with Reach of 700k People in Germany

13. GO LIVE – 03.03.2017
PR: 433 International Clippings / 126 Backlinks to mimi.io

14. GO LIVE – 03.03.2017
Instant Download Growth

15. OUTCOMES
Great Performance compared to Performance Ads
45k€
Spend
95k
Downloads March
52k
Downloads Germany
0.87€
1.85€
Cost / Download (DE)
Cost / Hearing Test (DE)

16. Team goal = motivating = exhausting
Campaign not easily scaleable
PR Activities are no Download Drivers
Relevant partners are great multipliers
LEARNINGS
Repeat with Caution

17. fb.com/mimihearing @mimihearing mimi.io
Let´s improve how people
hear the sound of life
Marina Guz
Growth Lead
marina@mimi.io