1. MonopolisticCompetition What is it?

3. The goods are similar enough to be substitutes for each other

4. The Producers must engage customers in areas beyond price in order to sell their goods.

6. No business has total control over the market

7. Product differentiation

8. High elasticity of demand

9. Such market leads to rise of non-price competition

12. Different

13. Have good incentives

14. Have a degree of market power

15. Cons

16. Many competitors

17. Have to accept low profit margins

19. Thank you VenkateshEswar JaideepChawla SushantShetty AdityaMahagaonkar SudeepChatterjee Ruth Dhamone TanviShenoy