Redington

1. Eight Reasons to be a Cisco
Select Certified Partner

2. What is Cisco Select Certification?
Cisco Select Certification recognizes and rewards partners that have
achieved the Cisco Small Business Specialization. Select Certification
reflects a partner's technological and business expertise specific to
small and medium-sized businesses (fewer than 250 employees).
Choose from two different specialization tracks:
Small Business Foundation Small Business Specialization
Focuses on foundational products but
Focuses on sales of foundational also provides access for partners to
products: resell more advanced UC systems:
Route/Switch, Security, Wireless and Smart Business Communication System
entry level UC system (UC320)
Business Edition 3000

3. Reason #1: Increased Profitability
Delivering more to your bottom line.
Cisco’s incentive programs are designed to
support the profitability of our partners serving
the SMB customer segment.
• VIP Express Rebate Program (up to 10% cash back)
• Opportunity Investment Program Discount (OIP)
• Partner Rewards Incentives (in applicable GEO’s)

4. Reason #2: Expanded Product and Solution Portfolio
Be a trusted advisor to your customers.
Unified Communications
Video and TelePresence
for SMB
Security Products
Routing &
Switching
Wireless & Mobility

5. Reason #3 Productivity Resources
Effective programs to optimize your practice--fast!
• Smart Designs
• Quick Pricing Tool
• Not for Resale Units (up to 80% discount)
• Cisco Capital Financing Programs
• SMB Partner Practice Builder
• Partner Education Connection Training
• The Right Network Training
• Partner Help Presales Support*
• Cisco Smart Care Service
* Availability varies by geo

6. Reason # 4 Partnership with Cisco
Support Resources to accelerate your growth
• Partner Advisor Team
• Distribution SMB Sales Resources
• Step-by-step guide to certification and
recertification
• SMB Specialists and Road Warriors
(coverage varies by geography)
• Special Recognition in the Partner
Locator Tool

7. Cisco Resale Partner Program Framework
Select Certification can be a first step on a journey with Cisco, or it can be
a destination.
4 Qualified Specializations
2 Qualified Specializations
Express Foundation
Specialization or One
Architectural
Specialization
Technology Skills Depth
CSE and two other Cisco 2 CCIE’s 4 CCIE’s
Small Business or Small Certified
Business Foundation
Specialization
Support Infrastructure
Customer Satisfaction
Select Premier Silver Gold
Integrated Technology Skills Breadth

8. Reason #5 SMB Services & Support
You and your SMB customers are covered.
Small Business • Web-based support community for Small Business Products
Support Community • Real-time communications and collaboration
• Find latest product information and updates
Small Business • Dedicated telephone support for Small Business Products
Support Center • Fast access to technical assistance
• Support in nine languages
• Provides access to technical product information
Partner
Help Line
• Information to help partners find the right solution
for the needs of each customer
• Easy, cost effective network support service designed for
SMB customers
Smart Foundation • Ensure operational reliability and protect your
customers’ investment
• Direct, anytime access to Cisco TAC engineers
SmartNet
• Rapid issue resolution with device-by-device coverage

9. Reason #6 Marketing and Demand Generation
Helping you get more and warmer leads.
• Demand Generation Plays
• Content Syndication Program
(Shared Vue and Web Collage)
• Partner Marketing Central
• Leverage the Cisco Brand

10. Reason #7 Differentiation
Gain a competitive edge.
Official acknowledgement of your expertise to sell
one of the most recognized brands in the world.
Certification allows for differentiation
Differentiation provides a marketing advantage
Become a member of the award-winning Cisco
Channel
Partner Program

11. Reason #8 Cisco Distribution Partners
Benefit from an established network.
• Cisco partners with the leading IT distributors
around the world
• Distributors provide Cisco partners with:
Pre and Post Sales Support
Education and Training
Marketing and Demand Generation Support
Product Introduction Support
Customer Demonstration Facilities*
Service Contract Management
Configuration, Integration and Logistics Services
* Check with your local Cisco distributor for availability.

12. Why Cisco Select Certification?
Benefit from a comprehensive offering of products, solutions, programs, support resources and
tools for you and your SMB customers.
Service & Distribution
Support Partners
Productivity Marketing &
Resources Demand Gen
Profitability Broad Product &
Programs Solution
Partnership Differentiation Portfolio
With Cisco

13. Thank You