Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Problem of agricultural marketing in INDIA & challenges
1. RURAL
MARKETING
Submitted to: Submitted to:
Prof. mukesh ranga RENU SINGH
MBA (BE), BATCH(2011-13)
INSTITUTE OF BUSINESS MANAGEMENT, C. S. J. M. UNIVERSITY KANPUR
3. Problems of agricultural
marking in INDIA
• Heavy village sales of agricultural commodities
• Factors responsible for village sales
• Farmers are indebted to village money-lenders
, traders or landlords
• Farmers dislike city markets
• Existence of too many middlemen of market
changes Multiplicity
4. • Existence of too many middlemen
• of market changes Multiplicity
• Lack of reliable and up to date market
information
• Absence of proper standardization or grading
of produce
• Inadequate transport &communication
facilities.
• Inadequate storage storage facilities
5. • Inadequacy of the institutional marketing
infrastructure &lack of produces organization
6. Reasons for lack of
organizations among
farmers
• Cost filling among farmer
• Difference in the size of holdings and surplus
available
• Marketing is not given due importance
because of ignorance
8. CHALLENGES
• Price determination
• Promotion process
• Mode of selling
• Increasing communication
• Middle man
• Transportation
• Minimization of cost
• Innovation
9. • Reaching the product to remote rural
locations and entering more rural homes
(penetration)
• Increasing rural incomes (market growth)
10. • Making effective use of the large available
infrastructure
• Post offices 1,38,000
• PCOs 2,00,000
• Heats (periodic markets) 42,000
• Meals (exhibitions) 25,000
• Mandis (agri markets) 7,000
• Public distribution shops 3,80,000
• Bank branches 32,000