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1.introduction to business
1.
2. Business
Business is an integral part of the ecology and social system
Organized efforts of and by enterprises to supply consumers with
goods and services to the consumers for a profit.
It varies in size and is measured in terms of number of employees or
by sales (turnover) volume.
Its decisions and performance are influenced by a host of diverse
factors.
The purpose of business goes beyond just earning profit.
3. Business Environment
BE consists of all the factors that have a bearing on the
business-
Strengths of a business
Weaknesses
Relationships (external and internal)
Orientation of the organization
Government policies and regulations
Nature of economy
Economic conditions
Socio-cultural conditions
Demographics
Global trends and developments
4. Business Objectives
Vision: A broad explanation of why the firm exists and where
is it trying to lead…
It seeks to answer the following questions
Where do we go from here?
What changes lies ahead in the business landscape?
What differences will these changes make to the company’s
present business?
The vision gives the organization a sense of purpose and a set
of values that unite employees in a common density.
5. Contd…
Mission: Outlines the fundamental purpose of the organisation.
Vision statement: Where do we go from here?
Then, Mission statement: What is our business?
It gives a unique identity to the organisation and builds a path for
development.
Four elements-
Customer needs, or what is being satisfied
Customer groups, or who is being satisfied
The company’s activities, technologies, and competencies or how the
firm goes about creating and delivering value to the customer and
satisfying their needs.
The company’s concern for survival, its philosophy, its self-concept and
its concern for public image.
Mission statements are more specific than vision statements….
7. Types of Environment
Internal Factors: generally regarded as controllable
factors because these are under the control of the
management.
Personnel, Physical facilities etc.
External factors: One’s that are not under the direct
control of the management. These are the
environmental factors
Economic factors, socio-cultural factors, regulatory
framework, demographic factors.
8. Internal Factors
Value system
Vision, Mission and Objectives
Management Structure
Internal bonding/relationship
Human resources
Physical assets and facilities like production capacity,
technology and efficiency of productive.
R&D and technology capabilities
Financial policies and capital structure etc.
Marketing resources and efficiency.
9. External Factors
Micro Environment
The factors that affect the company’s performance immediately-
Suppliers: supply the inputs like raw materials and components to
the company.
Customer: A major task of a business is to create and sustain
customers
Competitors: May market the same or similar product and compete
for the pocket share of the consumers.
Marketing Intermediaries: Act as a link between the company and
the final consumers.
Labour: One of the most important dimension of any business.
Public: Any group that has an actual or potential interest in or
impact on an organisation’s ability to achieve its interest.
10. Macro Environment
Global Environment
Increasing opportunities as world has become one market
Improving quality
Competition from MNCs
Capital and technology transfers
Deciding which markets to enter and how to enter
Adjusting management processes
India and WTO
11. Contd…
Technological Environment
Technology reaches people through business.
Increased productivity
Need to spend on R&D
Fast changing technology
Rise and decline of products and organisations
High expectations of consumers
Problem of techno structure
System complexity
Increased regulation and stiff opposition
Demand for capital
Social changes
14. Social-Cultural Environment
Culture creates people
Culture and globalisation
Determines goods and services
Determines people’s attitude to business and work
Caste system
Spirit of collectivism and individualisation
Education
Family and marriage
Scientific spirit
Ethics in business
Social responsibility
Corporate governance
15. Contd…
Natural Environment
Manufacturing depends on physical inputs
Mining and drilling depends upon natural deposits
Agriculture depends on nature
Trade between two regions depend upon the
geographical factors
Transport and communication depend on geographical
factors
16. Contd…
Demographic Environment
Population in terms of number or decline/growth over a
period
Composition in terms of age, gender, household size etc.
Economic strata
Caste, religion, political affiliations
Educational status etc.
17. Environment Analysis
Scanning: Involves general surveillance of all environmental
factors and their in order to-
Identify early signals of possible environmental change
Detect environmental change already under way
It is ambiguous environmental analysis activity.
The relevant data for scanning are unlimited but scattered,
vague and imprecise
18. Contd…
Monitoring: Involves tracking the environmental trends
The purpose is to assemble sufficient data to discern whether
certain trends and patterns are emerging. Therefore, in this case
the data turns frequently from imprecise to precise.
Three outcomes of monitoring:
A specific description of environmental trends and patterns
to be forecast
Identification of trends for further monitoring
Identification areas for further scanning
19. Contd…
Forecasting: It is concerned with developing plausible
projections of the directions, scope and intensity of
environmental change.
Aims at laying out and evolutionary path of anticipated
change.
Unlike, scanning and monitoring, it is more deductive and
complex activity
20. Contd…
Assessment: Required to determine implications for
organisation’s current and potential strategies.
Involves identifying and evaluating how and why current and
projected environmental changes affect or will affect strategic
management of the organisation.
It tries to answer questions such as-
What are the key issues presented by the environment?
What are the implications of such issues?
21. E-Commerce
Electronic commerce, commonly known as e-commerce, is the
buying and selling of product or service over electronic systems such
as the Internet and other computer networks.
Modern electronic commerce typically uses the World Wide Web at
least at one point in the transaction's life-cycle, although it may
encompass a wider range of technologies such as e-mail, mobile
devices and telephones as well.
The World Wide Web (WWW), is a system of interlinked hypertext
documents accessed via the Internet. With a web browser, one can
view web pages that may contain text, images, videos, and other
multimedia, and navigate between them via hyperlinks.
22. Contd…
E-commerce can be divided into:
E-tailing or "virtual storefronts" on Web sites with
online catalogs, sometimes gathered into a "virtual
mall"
The gathering and use of demographic data through
Web contacts and social media
Electronic Data Interchange (EDI), the business-to-
business exchange of data
E-mail and fax and their use as media for reaching
prospects and established customers (for example, with
catalogues, Newsletters)
Business-to-Business buying and selling
The security of business transactions