The document provides guidance on giving effective idea pitches in 3 minutes or less. It recommends explaining your idea simply in the first minute, answering questions from "the little man" to elaborate on benefits, and learning about your audience by visiting their website. The 10/20/30 rule suggests 10 slides, a 20 minute presentation, and 30 point text. It stresses preparing properly by testing equipment and asking how much time is available. The CEO should do 80% of the talking if presenting with a team of no more than two others. Appearance, voice, and body language are important to engage the audience. Common mistakes include lacking a unique competitive advantage, not validating demand, and improper positioning against competitors without a clear customer acquisition

1. Guidance for
giving great
Idea Pitching
@aditforever
#Tips Startup Series

2. 37%IT Startup
still operating
after 3 years
90%Startup failed
The Facts

3. Lets Pitch!
Attention!
You only have less than 15 minutes to explain everything

4. #1 explain yourself
in 1st minute
Make it short & sweet

5. Make it short & sweet
we sell software
we sell hardware
we track underprivileged childs
we help sinner
we prevent child abuse

6. #2 Answer the little
man

7. Answer “the little man”
you said :
“we use digital signal processing in our hearing aids”
little man asked :
“so what?”
you replied :
“our product increase the clarity of sounds”
then you elaborate :
“for instance, if you’re at the cocktail party with many
conversations going on around you, you’ll be able to
hear what people are saying to you”

8. Answer “the little man”
you said :
“we provide 128-bit encryption in a portable device”
little man asked :
“so what?”
you replied :
“It's harder than hell to break into our system”
then you elaborate :
“For instance, if you're in a hotel room and want to have
a secure telephone conversation with your headquarters”

9. #3 Know your
audience
learn who’re the audiences, what’s important to the them,
visit their website

10. learn what’s important to the audience
• What are the three most important things you
would like to learn about our organization?
• What attracted you to our idea and convinced you
to give us an opportunity to meet?
• Are there any special issues, questions, or
landmines I should be prepared for in the
meeting?
• How old will the oldest person in the meeting be?
(You'll soon see why you need to know this.)

11. visit the website
• organization background; vision, mission,
who funded, who founded
• executives; who work there, what their
previous positions, where did they go to
school
• current efforts; what they do, what its
direction

12. #4 Observe the
10/20/30 rule
ten slides, twenty minutes, 30 point text size
You need to communicate "enough," not everything
The purpose of a pitch is to stimulate interest, not to close a deal.
Tell what your organization does.

13. #5 Set the stage
If there's no projector when you show up for a meeting, it's your fault.
If your laptop and the projector don't work together, it's your fault. If
the bulb blows out in the middle of your pitch, it's your fault. If you
start slowly, seem disorganized, and look disheveled, it's your fault
the first magic word is “How much of your time may I have?”

14. #6 Let one person
do the talking
In a pitch, the CEO should do 80 percent of the talking. The rest of the
team (and there should be no more than two others)can present the
one or two slides pertaining to their specific area of expertise.

15. Important
Things

16. #1 Appearance
use comfort suit, be yourself but respect to the audience

17. #2 Voice
speak loud enough, clear, not too fast, show enthusiasm

18. #3 Body
Language
fair expression, not too much body movement

19. Some lessons
learned

20. #1 Invalid
competitive
advantages
"Superior SEO" and "unique features" are not competitive advantages

21. #2 Lacking an
unfair
advantage
You need one killer advantage no one can beat (because
you might get beaten on everything else!)

22. #3 No one said
they'd buy it
You don't need statistically significant studies, but it's
astonishing how many blaze ahead before they've found
even a single person willing to give them money

23. #4 Incorrect
positioning against
the competition
The two faults here are opposites: Believing that
uniqueness means competition doesn't exist, or defining
yourself by the competition instead of constructing your
own message.

24. #5 No significant
route to customers
If your marketing strategy is to run A/B tests and build RSS
subscribers, you've already lost.