1. Adir Regev
adir@gim.co.il

2. What are we going to talk about
• Internal Search
• Principals, how to do it right
• Case Study
• Tips and Tools
– Better Google Analytics
– Copy Goals

3. Internal Search

4. Internal Search – understand your users needs
Questions:
– What people are looking for in my site ?
– Does internal search results give answers to their need?
– Can they find their needs easily without searching?
– Can I give them better offering in my site?
– Can I increase Conversion Rates?

5. Top Content vs. Top Search
• What if:
– People are going to my Top Content only because its there
– But they actually prefer something else…
Couples… going to:
Eilat
Paris
Seychelles
New York
Bangkok
Tel Aviv
Rome
London
Milano

6. User Internal Search to understand trends
• Bangkok in the winter
• London in the summer

7. So, Should we push Bangkok only in the Winter
?
• Check your revenue reports !
• Understand your customers behavior !
• Summer Vacation – bigger orders on smaller search volume

8. How to set Internal Search

9. How to use Internal Search
1. Define targets / business goals
2. Map all your site search parameters
3. Decide which are the most important
parameters
4. Refine your reports as you go

10. How to use Internal Search
Use your reports to optimize your site
performance !
– Most users create reports they never use
– Most users do not use the knowledge the gather from
web analytics - to make effective marketing decisions

11. Great Tool –
Better Google Analytics

12. Better Google Analytics
• Compilation of 19 Greasemonkey User
Scripts to enhance Google Analytics
• How to get it:
– Install Greasemonkey Add-on for FireFox
(Enables User Scripts)
https://addons.mozilla.org/en-US/firefox/addon/748
– Install Better Google Analytics extension
http://www.vkistudios.com/tools/firefox/betterga/betterGA.xpi

13. You can change settings and tools inside the
Add On

14. Auto Access Account
• Bypass the "Access Analytics" button that is displayed to
you on the Google Analytics login page

15. Auto Expand Navigation
• Automatically expand the sub menu items in the
navigation

16. Add Google-Search link to Keywords Report
• Searches Google for the listed keyword
• Search string always takes you to Google.com
• Simple search: http://www.google.com/search?q=<your
keyword>

17. Profile Switching does not reset reports
settings
• Allows you to switch between Profiles but stay in same report, and
open the other profile in a new tab – Great for comparisons!

18. Calculate absolute values to percentage (%) in
metrics
• New Visits 81.77% (2870)
• Bounce Rate 40.88% (1435)
• Conversions rates 12.15% (1803)

19. Turn your Site into Business
‫רבה‬ ‫תודה‬
‫جزيل‬ ‫شكرا‬
Большое спасибо
muchas gracias
www.gim.co.il
adir@gim.co.il
09-8855824