Language of Listening Marketing Plan - The Who

Language of Listening Marketing plan – The Who

Reaching moms through social media Most moms are active social participants, especially those with very young children. They’re at least 50% more likely than average online Americans to create social content and join existing communities online. Reaching Moms through Social Media, Forrester Research, May 15, 2009

Moms with children under 3 ,[object Object],[object Object],[object Object],[object Object],[object Object]

Moms with children ages 3 to 5 ,[object Object],[object Object],[object Object],[object Object]

Other Moms ,[object Object],[object Object],[object Object],[object Object]

Inspire moms to stay connected to our brand ,[object Object],[object Object],[object Object]

Other facts ,[object Object],[object Object],[object Object],[object Object]

Empowered women behaviors ,[object Object],[object Object],[object Object],[object Object],[object Object]

Empowered women behaviors ,[object Object],[object Object],[object Object],[object Object]

Who is our tribe ? Empowered moms Moms Empowered women

Incorporate behaviors into marketing plan ,[object Object],[object Object],[object Object]

Language of Listening Marketing Plan - The Who

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Language of Listening Marketing Plan - The Who