Bootstrapping lessons learnt from WooThemes.

1. BOOTSTRAPPING
101
ADII PIENAAR. SILICON CAPE ACADEMY. 23.02.2012.

2. RIGHT NOW.
4 YEARS, 19 WOOPEEPS,
150 000 USERS &
QUITE A FEW $$$’s

3. ALSO.
$0 FUNDING
100% BOOTSTRAPPED

4. boot·strap·ping / verb
To promote and develop by use of one's own initiative and
work without reliance on outside help.

5. boot·strap·ping / verb
To promote and develop by use of one's own initiative and
work without reliance on outside help.

6. CAUTION.
VC AIN’T EVIL.

7. OUR BOOTSTRAPPING JOURNEY.
A TALE OF INNOCENCE,
INEXPERIENCE &
(BLISSFUL?) IGNORANCE
OH... AND: THIRD TIME LUCKY.

8. #1
REVENUES = MOMENTUM

9. #2
LAUNCH USING YOUR
OWN PROFILE

10. #3
VALIDATE YOUR IDEA FIRST.
DON’T WASTE MONEY.

12. “Lean is a process and Entrepreneurship is
an Art. There’s no paint by numbers.”
DAN MARTELL, “LEAN STARTUPS IS NOT ABOUT BEING CHEAP”
http://maplebutter.com/lean-startup-is-not-about-being-cheap/

13. #4
DON’T REINVENT THE WHEEL.
HACK INSTEAD.

14. EXTRACT FROM “THE HACKER WAY”
“Hacking is also an inherently hands-on and
active discipline. Instead of debating for days
whether a new idea is possible or what the
best way to build something is, hackers
would rather just prototype something and
see what works.”

15. DONE IS BETTER
THAN PERFECT.

16. #5
SPEND SOME MONEY

17. #6
HIRE BEHIND THE CURVE

18. DEMAND
SUPPLY
POTENTIAL

19. HIRE HERE

20. #7
INCREASED EFFICIENCY
DOESN’T INCREASE OVERHEADS

21. #8
KILL IT QUICK!

22. BOOTSTRAPPING
101
ADII PIENAAR
HTTP://ADII.ME
@ADII