More Related Content Similar to EHampshire Presenation 2009 (20) EHampshire Presenation 20091. Beat the Credit Crunch eCommerce Workshop Ehampshire Andy Headington Adido Solutions Limited © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business 3. © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business What we do: “ Get great results for business using the Internet” Core Services – Content Management Systems – Online Promotion – E-commerce, web design & development Who are Adido? 4. © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business Client list Dorset Probation Area 5. © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business An old adage… “ Half the money I spend on advertising is wasted, the trouble is I don't know which half.” – John Wanamaker (attributed) US department store merchant (1838 - 1922) 6. © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business What is SEO? 8. © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business Where are the SEO results? PPC ‘Free listings’ 9. © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business Where are the SEO results? PPC ‘Free listings’ 10. © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business Where are the SEO results? PPC ‘Free listings’ 12. © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business Show of hands… SEO? PPC? 14. © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business "6 out of 7 clicks from the organic listings as opposed to Pay-Per-Click listings." Jupiter Research 2005 15. © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business What companies are missing! In 2007 SEO spend was up 68% up to £0.25 billion. In 2007 PPC spend was up 56% to £1.97 billion 16. © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business What companies are missing! The amount spent on online marketing is disproportionate compared to where web traffic is generated! 20. © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business SEOMoz Fundamentals 23. © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business 24. © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business 27. © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business 3. Get links to point to your website View > Source 32. © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business 33. © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business 5. Make sure you monitor! 37. © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business TITLE Description 41. © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business Images from Google search Videos from YouTube, Google Video, MetaCafe and other websites Navigation items change to be more relevant 42. © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business Relevant products are shown from affiliates News items pulled from Google News library Popular and relevant search phrases to make searching easier 44. © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business Thank you for listening! Any questions, please ask! Adido Solutions Limited Empowering your business www.adido-solutions.com 0845 260 2343