1. Using LinkedIn, Twitter and Facebook
2010

2. Class Goal
To Make Social
Networking Sites
Work For You In Your
Career Search

3. Class Objectives
To learn more about Social Networking
To gain information about different companies
To work on networking skills using the internet
To improve the job search experience

4. What is Networking
Networking is one of the most important activities
that job-seekers need to master
Networking is the art of building alliances
Job-seekers need to have a career network that can
provide support, information, and job leads.

5. You are networking when you…
talk to other parents when attending your child's sporting
or music events
volunteer for a local park "clean-up" day
visit with other members of your social clubs groups
talk to your neighbors
post messages on mailing lists or in chat rooms

6. Networking Pitfalls
Not following up with contacts
Not connecting with people in your industry
Not staying current with your industry
Not marketing yourself

7. What can Social Media Do For Your
Networking?
Establishes your “Brand” – your networking
image
Gives you a way to Highlight your Skills and
Abilities
Gives you the inside knowledge of a company

8. What are the benefits of Social
Networking to the Job Search?
Puts you in touch with potential employers
Easier Informational Research/Interviews
Your skills reach a wider audience which equals
to more opportunities

9. List of Social Networking Sites
Used for Job Search
LinkedIn Facebook
Visual CV Ning
MySpace Yahoo
Twitter Wordpress

10. Tips for Social Media Job
Search
Have a consistent focus on all of your profiles
Make your Profile Summary 5 lines or less
Fill out your Profile 100%
Pick a professional Photo
Connect with your contacts on and off line
Post what the “Hiring Manager” wants to read

11. Using LinkedIn

12. LinkedIn Outline
Sign up and set up your profile
Search for jobs and companies
Connect with recruiters from the companies
Join Groups
www.linkedin.com

13. Sign Up Process

19. Profile Setup

20. Profile Example

26. Applications

27. Who Viewed My Profile

30. Contacts

31. Inbox

32. Job Search

35. Company Search

36. Join Groups

42. Fort Carson ACAP Networking Group

43. Discussions

44. Members

45. Jobs

46. Search

47. Differences in LinkedIn and Twitter
LinkedIn Twitter
You make connections You follow people
You display content on You display content through
screen links
You can include large You have only 140 characters
amounts of type Information is processed in
Information takes time to real time
process Information is setup for
Information is setup for mobile use
computer use You can setup lists and
You can setup groups of hashtags (#) of interests
interest

48. Twitter Outline
Sign up and setup account
Find and Follow People and Companies
Use Lists and Hashtags to group information
Blogging to build your brand and add value
www.twitter.com

49. Sign up Process

54. Settings

58. Find and Follow People

64. Lists

67. Hashtags

69. Differences in LinkedIn and Facebook
LinkedIn Facebook
You make connections You friend people
Information takes time to Information is processed in
process real time
You can setup groups of You can setup fan,
interest community and group pages
of interest

70. Facebook Outline
Sign up and set up your profile/fan page
Search for companies
Connect with recruiters/people in your field
Join Groups/Fan pages
www.facebook.com

71. Sign up Process

78. Personal Page Settings

79. Personal Page Settings Cont.

80. Create a Fan Page

81. Select Type of Page to Create

84. Edit the Fan Page

85. Edit the Fan Page Cont.

86. Fan Page Personal Example - Wall

87. Fan Page Personal Example - Info

88. Join Fan Page in search

90. Join on Fan Page

91. Join Group

94. Completion Checklist
Made profile on LinkedIn
Joined Fort Carson Networking Group (LinkedIn)
Made appointment if you need additional
assistance

95. Conclusion
Job Search Social Benefits to Social
Networking Helps With Networking
Organizations Interaction More Information
Hiring and Business More Contacts
Success
More Exposure
Data Collection
More Opportunities