A survey of over 1,300 marketers found that 61 per cent admit that their performance is ‘poor’ or ‘average’, with only four per cent describing themselves as ‘excellent’. The Adestra/Econsultancy Email Marketing Industry Census 2013 also found that 12 per cent said they spent no time on their strategy, with 27 per cent also admitting to spending no time optimising emails. The research discovered that less than a third (29 per cent) had a mobile email strategy in place. Download the full survey at www.adestra.com/emailcensus

1. Class:
2013
*Based on the results of the seventh annual Econsultancy & Adestra Email Marketing Industry
Census. The largest survey of its type in the UK.

2. We asked over 1300
email marketers how
they would rate their
email marketing

3. What did they say?

4. Subject: Performance
61% of marketers
rated their email
campaign
performance
as poor or
average.

5. Subject: Performance
61% of marketers
rated their email
campaign
performance
as poor or
average.
Grade:
o
st d
. . . Mu
er
bett

6. Subject: Design & Content
62% spend 2 or more
hours on design and
content on an email
campaign.

7. Subject: Design & Content
62% spend 2 or more
hours on design and
content on an email
campaign.
18% spend more than 8
hours for each campaign –
a whole working day!

8. Subject: Design & Content
62% spend 2 or more
hours on design and
content on an email
campaign.
18% spend more than 8
hours for each campaign –
a whole working day!
Grade:
F a i l

9. Subject: Strategy
12% spend no time at
all on their email
strategy!

10. Subject: Strategy
12% spend no time at
all on their email
strategy!
43% felt their lack of
strategy is a significant
problem.

11. Subject: Strategy
12% spend no time at
all on their email
strategy!
43% felt their lack of
strategy is a significant
problem.
27% spend no time on
optimising emails.

12. Subject: Strategy
12% spend no time at
all on their email
strategy!
43% felt their lack of
strategy is a significant
problem.
27% spend no time on
optimising emails.
Grade:

13. Subject: Mobile
71% of companies have
29%
Have a mobile
basic to non-existent email email strategy
optimisation strategy for
71%
mobile devices.
@ None or basic
mobile email
strategy

14. Subject: Mobile
31% regard optimising
emails for mobile as a top
priority.

15. Subject: Mobile
31% regard optimising
emails for mobile as a top
priority.
22% regard optimising
emails for mobile as one of
their top 3 priorities.

16. Subject: Mobile
31% regard optimising
emails for mobile as a top
priority.
22% regard optimising
emails for mobile as one of
their top 3 priorities.
Grade:
e
...s ee m
lass
a ft er c

17. How do YOU
spend your time?

18. Find out more
This is the seventh annual Email Marketing Industry Census by
Econsultancy and Adestra and is the largest survey of its type in
the UK. More than 1,300 respondents from a mixture of in-house
teams, email service providers (ESPs) and digital marketing
agencies took part, which took the form of an online survey in
January and February 2013.
DOWNLOAD THE
FULL REPORT HERE

19. About Adestra
Adestra is a leading Email Service Provider. Hundreds of
organisations and thousands of users trust us to grow their email
marketing strategies. Our global presence spans Oxford, London
and New York. So wherever you are, you’ll receive consistent email
marketing solutions that deliver results.
Call us now on +44 (0)1865 242425
Visit our website www.adestra.com
Email moreinfo@adestra.com.