A short presentation using design thinking and developer experience as explanatory frameworks for the Google+ project. This was originally given at the Turing Festival on August 26th 2011 in Edinburgh.
5. The road ahead
Google
Developer Targeted
Experience Google+ Sharing
Design
Thinking
4
6. Google’s mission
To organize the world’s information and make
it universally accessible and useful.
Online content Offline content
Billions of web pages Billions of items
becoming indexed
5
7. Alerts Blogger Blog Search Book Search Buzz Calendar Checkout Code
Docs & Feedburner Froogle Gmail Google Labs
Directory Earth Finance
Spreadsheets
Google Reader Groups Images Local Maps Maps for Mobile Mobile News
Pack Picasa Scholar Talk Toolbar Translate SketchUp SMS
Specialized Video Web Accelerator Web Search YouTube
Searches
6
15. False dichotomies
Public versus Private
Secret versus Transparent
14
16. The public sphere and many publics
http://books.google.com/books?id=myiq2KF4-GsC&lpg=PA84&dq=many%20%22publics%20habermas%22&pg=PA84#v=onepage&q&f=false 15
18. The public sphere and many publics
“When the United States President
addresses “the public,” he is not talking to
the same collection of people that the
Zimbabwean President is addressing when
he speaks.
Presidents from different countries are
speaking to different constituents and, thus,
assume different collective norms and
values.”
http://www.danah.org/papers/TakenOutOfContext.pdf 17
19. The public sphere and many publics
“Individuals often engage with and are
members of different publics and they move
between them fluidly. Publics are not always
distinct from one another and there are often
smaller publics inside broader publics.”
http://www.danah.org/papers/TakenOutOfContext.pdf 18
22. Design is how it works
http://www.jaygreene.com/book.html 21
23. Steve Jobs
People think it's this veneer − that the
designers are handed this box and told,
'Make it look good!' That's not what we
think design is. It's not just what it looks
like and feels like. Design is how it
works.
http://www.nytimes.com/2003/11/30/magazine/30IPOD.html 22
32. What is Developer Experience?
1 Apply UX techniques to developer-facing products.
2 Focus on the out-of-box experience.
3 Use convention over configuration.
4 Design away common problems. Don’t document workarounds.
31
36. 90% 71%
Of consumers Say reviews from
online family members or
trust friends influence
recommendations purchase decisions
Sources: Econsultancy July
2009,
Harris Interactive June 2010
Historically, all digital, already on the web; but there is a huge amount of information not currently on the web in books\n\nSo, 2004 Google started to index this content through the launch of Google Book Search\n