1. Presentation of Services
Who we are
Synergon Consulting is a management and strategy consulting company, which is active
on the market since 2003 through its division “Human Capital Solutions”. We concentrate
our activities in developing markets, mainly Central & Eastern Europe, but we run projects
in consolidated markets as well (i.e. The Netherlands or UK).
Our main goal is to help clients reach their full potential and we do it by challenging the
current status and helping clients think in perspective. Through our projects, we support our
clients to make strategic decisions and transform their business.
Among our clients we mention: Orange, Zapp, Ford, Augusta Papiers, Centrul Medical
Unirea, Romstal, Amann Group, Banca Romaneasca, UniCredit Leasing, Coca-Cola HBC,
etc.
Our approach
Either it’s a simple project or a complex organizational development intervention we follow
the same approach in providing our services:
Understanding the context – understanding general background (vision and
strategy of the client), understanding client’s needs, making clear the end result
expected;
Diagnosing the situation – In order to prepare a tailored intervention, objective
measures of the situation are needed. Depending on the project’s complexity,
methodology could include both quantitative (questionnaires, tests, psychometric
measures) and qualitative methods (interviews, focus groups). Data analysis ranges
from simple data integration techniques (means, frequencies, correlations) to
complex statistical procedures (regression analysis, factorial analysis).
We place an important value on the diagnosis methodology, therefore we partnered
with several world known companies in the field of diagnosis and assessment: SHL,
Lominger, Profiles International. All our consultants are certified and have solid
experience in using one or more of these methodologies.
Implementing the intervention – Based on the outputs resulted through the
diagnosis, we prepare and implement the intervention; a special focus is put on
integrating the project with other related initiatives taking place in the client
organization in order to ensure successful implementation.
Aiming for a balanced blend of knowledge transfer and skills development, every
intervention is designed to increase both individual and organizational performance.
Synergon Consulting
Calea Victoriei nr. 136, Et. 4, Ap. 39, Sect. 1, Bucharest, 010094
Tel/Fax: + 40 21 3100 415, Email: office@synergonconsulting.ro
Web: www.synergonconsulting.ro

2. Areas of expertise
Corporate Strategy
Strategy is the foundation of every business which strives to be successful and one of our
main goals is to help companies set this foundation. An efficient strategy determines the
position a company should take on the market & industry, clarifies actions for all
management levels and aligns employees along the same direction.
Strategy formation and alignment
Organizational structure design
Competency model design
Strategy formation and alignment
From corporate level to business unit level, we assist you to design the business plan and
translate it into the appropriate strategy. We help you analyze and decide the market and
industry you want to do business, clarify areas where to focus on, and set objectives and
critical success factors to achieve.
Organizational structure design
Through organizational structure design, we help our clients to integrate processes, people,
information and technology into a structure that supports the implementation of the strategy
they seek to achieve. The design process, focusing on twin issues of differentiation and
integration, helps your organization identify and allocate necessary resources for goals’
achievement. We assist you build an effective organizational structure, consistent with both
external environment (market and industry in which you do business) and internal
requirements (available resources, management capabilities, technology, organizational
goals, etc.).
Competency model design
Every organization should identify its core competencies, those organization-wide strengths
that enable them to develop a set of unique capabilities. The core competencies provide
the basis for differentiation from competitors and build sustainable competitive advantage.
Moreover, a competency model it’s critical for making sure to outsource non-core
capabilities and for aligning employees along organizational priorities. We help our clients
build the organizational competency model and link it with their vision and business
strategy.
Synergon Consulting
Calea Victoriei nr. 136, Et. 4, Ap. 39, Sect. 1, Bucharest, 010094
Tel/Fax: + 40 21 3100 415, Email: office@synergonconsulting.ro
Web: www.synergonconsulting.ro

3. Operations and Process Improvement
We support companies to significantly improve performance through operations and
process improvement services designed to generate sustainable growth and economic
value. Our projects focus on enhancing service levels and achieving business objectives.
Business process mapping
Operations improvement and integration
Business process mapping
Our business process mapping projects aim at reducing the level of uncertainty related to
the requirements of every internal business process by defining clear flows of activities
between various functions/job roles and by assigning them specific responsibilities.
Business process mapping accounts for process design and/or process reengineering and
our projects allow your company in achieving a deep understanding and a significant
improvement of processes so that customer requirements of service, quality and speed are
attained. From clearly illustrating main functional areas of the business to detailing cross-
functional and lower-level processes definition, business process mapping provides the
basis for continuous improvement – incremental and breakthrough, and will enable you to
achieve your organizational strategy and better understand your company’s business value
chain.
Operations improvement and integration
Through operations management, we provide our clients a systematic way of approaching
and improving organizational processes in order to achieve operational excellence and
consequently competitive advantage. Operations integration and reorganization involve the
design, control and improvement of systems responsible for delivering the value defined in
your organization’s strategy. We help you map workflows, design operational procedures
and implement them effectively in your organization.
• Service operations - For most services, the service delivery system is the business,
and hence, any strategic decision must consider operations’ effectiveness.
Implementing the “plant-within-a plant” (PWP) structure in the service area, every
service company may be able to operate each business unit according to its own
strategy minimising the confusion associated with shifting from one type of strategy
to another. We are focused on building and fostering our clients’ capabilities to better
understand the real value of customer service.
• Manufacturing operations - The greatest challenge for manufacturing business is to
maintain high quality and low costs that enhance productivity. We can help you
develop an efficient manufacturing strategy by translating competitive dimensions
into specific performance requirements for operations and designing customized
plans to ensure that necessary operations capabilities are built and put in place to
accomplish them.
We are able to offer your company a sound expert understanding of strategic, tactical and
operational decisions reflected in efficient operations that are aligned with market
opportunities for optimal enterprise performance.
Synergon Consulting
Calea Victoriei nr. 136, Et. 4, Ap. 39, Sect. 1, Bucharest, 010094
Tel/Fax: + 40 21 3100 415, Email: office@synergonconsulting.ro
Web: www.synergonconsulting.ro

4. Human Resources Management (HRM)
We provide a wide range of human resources management services through our
specialised division “Human Capital Solutions” (see www.hcsolutions.ro) spanning from
HR Audit, Job Analysis and Job Evaluation & Grading to Performance Management and
Organizational Development interventions.
HR Audit (structure, processes, systems, etc.)
Job Design and Job Analysis
Job Evaluation, Job Grading & Salary structure design
Performance management
Management Development
Loyalty & retention systems
Assessment capabilities
Organizational development
HR Audit
We use customized diagnosis tools (i.e. David Ulrich’s HR strategic model) to identify the
match between the desired shape of HR processes and their actual status. Following the
HR Audit, we help our clients to (re)design HR structure and remap their HR processes
according to their business strategy and bring return on their human capital investments.
Job Design and Job Analysis
This is one of the core HR processes, when well conducted, provides the basis for other
critical processes such as: organizational planning, job evaluation & grading, performance
management, succession planning, etc. Our consultants are experienced in applying a
wide range of job analysis techniques (interview, questionnaires, critical incidents method,
etc.) and can help you clarify organizational structure design issues. Following the Job
Analysis, each job will be defined through Job Description/ Job Specification and the Job
Positions List will be clarified.
Job Evaluation, Job Grading & Salary structure design
This is one of the complex HR projects, which many organizations decide to outsource due
to its difficulty as well as to its impact across the organization. We can help you evaluate
and grade jobs and design an objective salary grid. Our consultants are experienced with
several job evaluation methodologies such as HAY method, Factor comparison method,
Point method, Raking method and have implemented such projects within big organizations
and with valuable results.
Synergon Consulting
Calea Victoriei nr. 136, Et. 4, Ap. 39, Sect. 1, Bucharest, 010094
Tel/Fax: + 40 21 3100 415, Email: office@synergonconsulting.ro
Web: www.synergonconsulting.ro

5. Performance Management
No doubt, performance management is the process with one of the biggest impact in the
organization: it can sink a company, but it also can place it on top of its competitors. We
can help you map and monitor achievement of business strategy along complex
performance tools (i.e. Balance Scorecard) or more regularly ones (MBO, behavioural
descriptors), depending on your company needs and development status.
Management Development
Our programs for management development are different from a simple training; they are
blend of multiple practical experiences (in-trays, role plays, case studies analysis, group
exercises, fact-finding, scenarios, etc.) and feedback & coaching sessions. Designed as
Development Centre (based on SHL methodology), each program targets individually each
participant with the goal of identifying and developing management potential.
Loyalty & retentions systems
Linked with performance management and succession planning, we help our clients
identify key performers and design retention systems for them. Our initiatives are long-term
oriented and support our clients in developing and achieving an “Employer of Choice”
strategy in their industry.
Assessment Capabilities
We have a solid expertise in this area, using assessment methodologies which cover the
full company spectrum: individual, group and organization level. Either they are designed
as specific skills measurements (such as sales skills, customer service skills, verbal and
numerical reasoning abilities) or complex assessment projects (i.e. Assessment Centre),
our assessment tools will provide you with the necessary data to make the right decisions
in important processes such as: recruitment, performance appraisal, career development or
succession planning. All our instruments are scientifically designed, providing valid and
reliable measurements. Among the assessment methodologies our consultants are trained
and certified to use we mention: SHL, Lominger, Profiles International.
Organizational Development (OD)
We run various organizational development projects, helping you to create value for your
stakeholders and outpace your competition. Together with our clients, we investigate
current status, pinpoint strategic issues for development and implement OD projects to
address those issues. Among the OD projects we have conducted, we mention:
- designing organizational competency model,
- diagnosing organizational culture,
- developing knowledge management system,
- conducting employee satisfaction and motivation survey, etc.
Synergon Consulting
Calea Victoriei nr. 136, Et. 4, Ap. 39, Sect. 1, Bucharest, 010094
Tel/Fax: + 40 21 3100 415, Email: office@synergonconsulting.ro
Web: www.synergonconsulting.ro

6. Sales & Marketing
Designing and implementing successful sales & marketing programs drives up both
revenue and profits. We combine a rich understanding of organizational processes with
rigorous analysis to unlock the full potential of a company's marketing and sales resources.
We help you integrate sales and marketing into business strategy, functional areas, and
processes in order to generate profitable growth for your company.
Customer Segmentation
Customer Satisfaction, Loyalty & Retention
Pricing
Distribution channels
Customer segmentation
®
Using well-known tools (e.g. RFM Model ) we help you divide your market into distinct
customer groups that share similar characteristics. The more you know about your most
and least profitable customers, their purchase patterns, buying behaviors and demographic
profiles, the more intimate and profitable your relationships become. Moreover, customer
segmentation allows you to avoid cannibalizing your products and capture unmet demand
from different customer groups. Identifying and managing distinct customer segments is the
essential foundation of any customer strategy—helping your organization improve every
customer interaction and focus on the areas predicted to generate the highest returns.
Customer satisfaction, loyalty & retention
We help you measure customer satisfaction using objective techniques (e.g. Net
®
Promoter Score ) that would lead to increasing your competitive advantage and
profitability. Focusing on determinants of customer satisfaction will generate more loyal
customers, who usually tend to be the most profitable customers. We help you diagnose
the root causes of customer defection and design customer & retention programs that
increase their loyalty.
Pricing
Our projects can help you maximise value from each customer segment you serve. Using
®
sound methodologies (e.g. Pricing Sensitivity Meter ), we support you in identifying
your customers’ willingness to pay or setting an effective product line pricing for your
portfolio. We help you formulate your pricing strategy and take into account issues such as
Hi-Lo/ EDLP, anchoring, or priming.
Distribution channels
An effective management of your company’s distribution channels allows you to improve
revenue by minimizing costs and maximizing sales. Our approach starts by analyzing
channel structure and profitability and help you identify new channel opportunities linked
with business strategy change or based on the shift of customers’ behaviour.
Synergon Consulting
Calea Victoriei nr. 136, Et. 4, Ap. 39, Sect. 1, Bucharest, 010094
Tel/Fax: + 40 21 3100 415, Email: office@synergonconsulting.ro
Web: www.synergonconsulting.ro