12. What is Website Personalization?
Tailoring your content, promotions, and
messaging to the needs of individual
website visitors.
Charlie Reverte: @numbakrrunch #ATwebinar
13. Why Personalize?
It gives your visitors what they’re actually
looking for, instead of throwing everything
or the wrong thing at them.
Charlie Reverte: @numbakrrunch #ATwebinar
17. The Next Phase of the Web
In the beginning there were directories…
• Navigate a hierarchy to find content
Then came search
• Skip the hierarchy, just tell us what you
want
NOW…the web is personalizing
• We already know what you want, here’s
a great experience
Charlie Reverte: @numbakrrunch #ATwebinar
18. What Makes Your Visitors Different?
• First time visitor or returning visitor?
• Occasional visitor or frequent visitor?
• Are they mobile or at their desk?
• What are they interested in?
• How did they get to your site?
• What about demographics?
Charlie Reverte: @numbakrrunch #ATwebinar
19. Be Nice to Your New Visitors
Charlie Reverte: @numbakrrunch #ATwebinar
20. And They’re More Apt To Subscribe
When They Return
Returning
Users:
10x Signup
Rate
Charlie Reverte: @numbakrrunch #ATwebinar
This is what’s happened to our industry. We’ve done so much to grab the attention of our visitors that they leave in droves and don’t come back. If you ran a store in the real world you’d never treat your customers like this. There’s a better way..
Personalization is already here and major sites are leveraging it to great effect. We've all been to Amazon and felt this in action.
And there’s lots of different things you can personalize. Amazon shows off advertising personalization and of course personalized product recommendations.
Yahoo shows a lot of great content recommendations and automatically personalizes their weather depending on where they think you are
Free content, coupons or offers are a great way to show some value to new visitors before you ask for something back. Also consider showing them your best performing evergreen content, which will usually do a lot better than your most recent post.
Different Interests Deserve Different Content
Running fashion
Family running
Running with technology
Running and its health benefits
Food while running
News about runners or big running events
Levels of Interest in Running
Are they new to running? Show them a couch to 5k program.
Are they REALLY into running? Show them how to sign up for their first marathon.