The deck we shared with the World Media Group in London in October. Focused on GAFA & Vertical stacks as well as reimagination

1. EVERYTHING IS MOBILE;
REIMAGINING MARKETING
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3. “The new rule.
Mobile First”
Eric Schmidt –Google
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6. http://www.flickr.com/photos/rhinman/
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7. “We found out that we were the
largest [mobile company] in the
world measured by revenue.
So yes, you should look at Apple as
a mobile device company,”
Tim Cook
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8. The iPhone changed everything
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11. F8 - Mobile &
Social merge
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13. The 25.6 million Twitter mobile users (excluding usage via third-party apps) had an average
engagement of nearly 2 hours during the month. By comparison, people visiting on their
computers spent just 20.4 minutes on Twitter.com, highlighting the importance of mobile
engagement for mobile-centric brands.
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14. Is your Social Fit for Mobile?
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16. GAFA - Vertical Stacks
Social?
Ads
Payments
Purchase
Storage
Hardware
Software
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19. X
X
?
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21. REIMAGINATION
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22. VCs see digital Re-Imagining every business
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23. Mobile; Reimagining everything
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26. Retail
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27. Money
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29. Publishing
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30. TV
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31. Transport
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35. $50bn Globally – Threat or Opportunity?
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36. MODERN MARKETING;
MOBILE FIRST
ALWAYS SOCIAL
TRULY INTEGRATED
OBSESSED WITH ROI
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37. stand out
We have to
from all the noise
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38. IT’S TIME TO
EXPERIMENT
simon@addictivemobile.com
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