1. THINKING
GAMIFICATION
FOR PRODUCT
MANAGERS
- BY HRISHIKESH KUNTE,
MBA UCBERKELEY, GAP, CPM, GAMIFICATION EXPERT
E:HRISHIKESHKUNTE@GMAIL.COM
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2. WHAT EXACTLY IS
GAMIFICATION?
A BUZZ WORD?
JUST ANOTHER NEW TERM?
A FAD?
MAGIC WAND WHICH ADDS FUN?
OR IS IT CREATING A GAME?
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3. SCIENTIFICALLY
GAMIFICATION IS THE USE OF GAME
THINKING AND GAME MECHANICS IN A
NON-GAME CONTEXT TO ENGAGE USERS
AND SOLVE PROBLEMS
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4. SCIENTIFICALLY
GAMIFICATION IS THE USE OF GAME
THINKING AND GAME MECHANICS IN A
NON-GAME CONTEXT TO ENGAGE USERS
AND SOLVE PROBLEMS
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5. SCIENTIFICALLY
GAMIFICATION IS THE USE OF GAME
THINKING AND GAME MECHANICS IN A
NON-GAME CONTEXT TO ENGAGE USERS
AND SOLVE PROBLEMS
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6. GAME DESIGN ELEMENTS
GAME
MECHANICS
Drive, measure, & reward
high value behaviors
with smart gamification
POINTS
LEVELS
100 PTS
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7. GAME DESIGN ELEMENTS
REPUTATION
MECHANICS
Elevate user status across
all your communities
of engagement
BADGES
LEADERBOARDS
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8. GAME DESIGN ELEMENTS
SOCIAL
MECHANICS
Socialize, recommend,
and notify users about
contextually rich behaviors
FEEDBACK
CHALLENGES
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9. LEADS TO SAPS
STATUS
ACCESS
POWER
STUFF
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10. GETTING STARTED
1. PROVIDE REWARDS
2. IMPLEMENT PROGRESS BAR
3. USE VIRTUAL CURRENCY
4. PIT THE PLAYERS AGAINST EACH OTHER
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11. CORE GAME ENGAGEMENT
LOOP
MOTIVATION
ENGAGEMENT
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12. GAMES
PLAY
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13. SIMPLY PUT
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14. GAME = STORY
START
INTERMISSION
END
FILM STORY
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15. PRODUCT = STORY
BECAUSE :
GAME = STORY
GAME = PRODUCT
PRODUCT = STORY
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16. PRODUCT MANAGER = STORY TELLER
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17. WHERE PRODUCT LACK ?
PLAYER
GAME PRODUCT
ACTIONS
RULES
PERFORMANCE
GOALS
SKILLS -> TIME
USERS
ACTIONS
PERFORMANCE
GOALS
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18. WHAT IF?
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19. 8 CORE GAME
PRINCIPLES A PRODUCT
MANAGER SHOULD
CONSIDER
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20. 1.KNOW YOUR TARGET AUDIENCE
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21. PLAYER TYPES
KILLERS'
'
Defined'by:'
A"focus"on"winning,"rank"
and"direct"P2P"
compe77on."
'
'
Engaged'by:'
Leaderboards,"Ranking,"
Compe77on,"Power"
ACHIEVERS)
)
Defined)by:)
A""focus"on"a*aining"
status"and"achieving"
preset"goals"quickly"and/
or"preset"goals."
)
Engaged)by:)
Achievements,"Pursuit"of"
Excellence"
SOCIALITES)
!
Defined)by:)
A!focus!on!socializing!
and!a!drive!to!develop!a!
network!of!friends!and!
contacts.!
!
Engaged)by:))
Info8feeds,!Friends,!Chat,!
Rela>onships!
EXPLORERS(
(
Defined(by:(
A"focus"on"exploring"and"a"
drive"to"discover"the"
unknown."
(
Engaged(by:(
Discovery,"Obtaining"
Knowledge"
"
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22. 2.EASY TO ONBOARD,HARDER TO MASTER
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23. 3.BREAK MONOTONY
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24. 4.DESIGN FOR 3 STAGES OF USER LIFE CYCLES
INTERMEDIATE
NEWBIE
PRO
ON-BOARDING
HABIT-BUILDING
MASTERY
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25. 5.DESIGN FOR PERSONAL + SOCIAL NEEDS
BUILD FUN IN THE CORE ACTIVITY LOOP
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26. 6.FEEDBACK N PROGRESSIVE GOALS
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POSITIVE EMOTIONS RELATIONSHIP MEANING ACCOMPLISHMENT

27. 7.DESIGN FOR ENGAGEMENT/FLOW
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28. COPYRIGHTS HRISHIKESH ANIL KUNTE
THE FLOW

29. HUMAN TEMPERAMENTS
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30. 8.INTRINSIC VS EXTRINSIC MOTIVATION
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31. THANK YOU
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P.S. GAMIFICATION IS GOOD ONLY IF ITS
A SUSTAINED EFFORT IN ORDER TO
SOLVE A PROBLEM
E:HRISHIKESHKUNTE@GMAIL.COMHRISHIKESH KUNTE