The Lerner Index rate for the can of soup is 0.29/1.29 = 0.225 or 22.5% as the price is $1.29 and marginal cost is $1. If average cost is increasing as a firm produces more, then average variable cost must be rising. A manager hires labor at $12/hour and capital at $8/hour. Marginal product of labor is 60 units/hour and capital is 45 units/hour. The firm is not minimizing costs and should increase capital.