With the rise in streaming apps on mobile devices meerkat vs. periscope are the leaders in the race. This presentation is a comparison and future predictions for these type of services.

1. Meerkat vs. Periscope
@ianmartinadams
Live streaming from mobile devices

2. Meerkat Periscope
Ownership
Release date
Platform/s
Save Video to camera roll
Web player
Private streaming
Stream viewable after
Gamification
Life On Air, Inc
March 27, 2015
iOS (Android coming)
Yes
Desktop only
No
No
Yes Point/Leaderboard
Twitter, Inc
March 26, 2015
iOS (Android coming)
Yes
Desktop only
Yes
24 hours will ‘expire’
No
@ianmartinadams

3. @ianmartinadams
Current uses
Tourist attractions Celebrity captures Emergency events Live tech reviews
One to group chats Award shows Live music Fashion shows

4. Meerkat Periscope
Unique Features
Schedule Live stream.
Posts tweet out to accounts followers
to when a live stream will happen.
Twitter engagements
Favourite, comment (with post to
twitter option) and Retweet stream.
Point system
Gamification through a points system,
more points higher up streamers are
on the leaderboard.
Hearts
Viewers can give to streamers that
appear in the bottom right corner.
(Will be a new engagement metric)
Post-stream analytics
Retention, Viewers, time watched.
Also users and how many hearts
given.
@ianmartinadams

5. Twitter, Inc
xx
March 26, 2015
iOS
Yes
No
Overall issues
1. Bandwidth - This is going to be an issue for all live streaming
mobile services especially during music events where coverage is
stretched.
Meerkat was always having issue ‘Grabbing live stream’ and
Periscope did do better. However with a Mashable stream the
limit of viewers was around 1.1k and comments were disabled
to a small group.
2. Repeat users - The content is a novelty. However over time
with celebrities and brands uptake with more quality content we
will see this being like Twitch.tv (Game streaming) for the masses.
3. Only iOS and Desktop - Not just an issue for Android users
but also TV users. The content should be accessible or
streamable on more then these devices. Chromcast would be the
next step for these apps.
@ianmartinadams

6. Pericope will win the race, backed by twitter ecosystem and user base.
Better search features (Trending topics, locations, users)
Brands experiments
Pepsi, Nandos, News channels, Buzzfeed, Redbull, Music venders, TV shows all providing
exclusive for example behind the scenes content.
Sponsored streams
Mobile providers pressured to improve internet infrastructure
Improvements video quality (720p/1080p)
Celebrities streams
Paid for streams or Donations to streamer
Upload to Vine
Connected cameras through bluetooth for more POVs
Predictions

7. Further uses
Weddings, Live converts, Protests, Black Friday sales, New year fire works,
Fashion show cat walks, Tech keynotes, government speeches, music
discovery, red carpet event interviews, terrorist attacks, #fridgeview, tourist
boards, airlines, travel providers, cooking shows, art shows, NASA, Private
group chats, charity streams, football play interviews, beach/ocean streams,
clothing selections, dash cams, weather cams, product reviews, product
demonstrations..
Early adopters (Periscope)
Brands:
@Hellmanns @MonsterEnergy @redbull @sony
@spotify @Starbucks @Ubisoft @advertisingweek
TV Shows:
@TheXFactor @AmericanIdol @Bravotv @broadcity @FallonTonight
@GameofThrones @LateNightSeth @LastWeekTonight @midnight
@NBCTheVoice @TheDailyShow @TODAYShow
Celebrities:
@AlRoker @AaronPaul_8 @AdamShapiro @CarsonDaly @Nerdist (Chris Hardwick)
@DrSanjayGupta @iJustine @JaredLeto @JimmyFallon @KevinJonas @MarioBatali
@MarkCuban @NickKroll @RyanSeacrest @Schwarzenegger @ShondaRhimes @TyraBanks

8. Have I missed anything?
@ianmartinadams
Please comment and rate.
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