Matthew Kwan, Principal Consultant of Adams (www.adamshk.com) speaking at the "2012 Digital Marketplace Conference" being organized by Hong Kong Internet Registration Corporation on Aug 22, 2012.

1. Consumer Social
Networks and its
Market Trends
消費者社交網絡
及市場趨勢
Matthew Kwan
Principal Consultant
Adams Company Limited
August 22, 2012
Copyright © 2012. Adams Company Limited. All rights reserved. 1

2. DISCLAIMER
Copyright © 2012.
Adams Company Limited
No part of this training material is allowed
to circulate publicly.
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3. Postmodernism
• there is no absolute truth
• people perceive the world is subjective
• it holds realities to be plural and relative
• Postmodernist thought often emphasizes
constructivism, idealism, pluralism, relativism, and
skepticism Source: http://en.wikipedia.org/wiki/Postmodernism
Poster source: http://www.mposter.com/the-matrix-movie-poster.html
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4. 901 Million*
Facebook is the
largest
social media*
in the world
*901M users as of EOM March, 2012:
Picture source from: http://my.spill.com http://newsroom.fb.com/content/default.aspx?NewsAreaId=22
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5. Social Media
Networks
in China…
*All names & brands are property of their respective owners
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6. Shopping Cart on Weibo
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7. Source: http://hk.weibo.com/info/master.html
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8. Social Media are leading the wave
in Hong Kong & China
1. Yahoo! 1. Baidu.com
2. Google.com 2. QQ.com
3. Facebook 3. Taobao.com
4. Google.com.hk 4. Sina.com.cn
5. YouTube 5. Google.com.hk
6. Baidu.com 6. 163.com
7. Taobao.com 7. Weibo.com
8. QQ.com 8. Sohu.com
9. Wikipedia.org 9. Google.com
10.Next Media.com 10. Youku.com
Alexa Ranking as of 2012.8.15
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9. Source: http://www.youngupstarts.com/2012/04/24/infographic-
linkedin-opens-office-in-hong-kong/
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10. 2.5G/3G/4G Mobile 手機用戶
HK:8.9M* PRC:355M**
Mobility is the
REALITY!
*Source: May 2012 http://www.ofca.gov.hk/tc/media_focus/data_statistics/key_stat/index.html
**Source: Jan, 2012 http://www.cnnic.cn/research/bgxz/tjbg/201201/P020120118512855484817.pdf
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11. Source: http://www.digitalbuzzblog.com/2011-mobile-statistics-stats-facts-marketing-infographic/
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12. 微信來勢洶洶!?
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13. Copyright © 2012. Adams Company Limited. All rights reserved. 13

14. Are you thinking Virally?
Leverage
Attractive Encourage Right Social
Sharing Network
*All names & brands are property of their respective owners
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15. “At the end of day, it's not about
how much revenue we're making
through social media, it's primarily
about listening and
understanding what our
customers need.“
Kerry Bridge, head of social media comms. EMEA, Dell
Source:
http://www.mad.co.uk/Main/Home/Articlex/cc7d06a49c5143dc977acd9f388cb9b
7/Social-commerce.html
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16. Call to Actions
• Postmodern consumers are “Feeling Driven”
• Select the right Social Media to reach your
target audience
• Ensure your mobile interface is ready to
interact
• Attractive contents are the beginning of VIRAL
Marketing
• Listen more on social media to gain more
customer loyalty!
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17. Thank You!
Enquiries
+852 2723 9977
admin@adamshk.com
For more details, please visit
www.adamshk.com
facebook.com/adams.news
www.twitter.com/adams_hk
blog.adamhk.com
slideshare.net/adamshk
youtube.com/adamshongkong
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