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Wealthfront Equity Plan
Playbook for Owners

March 8, 2016
How do you attract and
retain the best employees?
CHALLENGING

WORK

ENVIRONMENT
ENGAGING

CULTURE
COMPELLING

EQUITY
INCENTIVES
1
2 3
Equity incentives must both
ATTRACT NEW

EMPLOYEES
RETAIN 

OUTSTANDING

EMPLOYEES
AND
Plan approach must be
rational and equitable
©2014 Wealthfront Inc.
6
Over the past 25 years…

• Our founder, Andy Rachleff, designed a plan that accomplishes
both goals at an appropriate level of dilution
• The plan has become known as

The Wealthfront Equity Plan
• Simple, transparent & fair, it has now been adopted

in various forms by a number of companies at

varying stages.
©2014 Wealthfront Inc.
7
Example: Startup in Hypergrowth 

• Company
• Consumer internet
• 50 employees
• San Francisco Bay Area
• Staffing Goal
• Grow employee base to 100 by end of the year
A compelling equity compensation plan
has four types of grants
PROMOTIONS PERFORMANCE EVERGREENNEW HIRES
Let’s first focus on new hires
PROMOTIONS PERFORMANCE EVERGREENNEW HIRES
©2014 Wealthfront Inc.
10
New Hire Grants
• List all functions & expected
number of people to be hired
• Next, determine the market rates
to hire these individuals
• Let’s look at some examples
©2014 Wealthfront Inc.
11
New Hire Scenario #1
©2014 Wealthfront Inc.
12
New Hire Scenario #2
©2014 Wealthfront Inc.
13
New Hire Scenario #3
©2014 Wealthfront Inc.
14
Example New Hire Budget
Create an “equity budget” to calculate total dilution for new hires
Next, let’s focus on promotions
PROMOTIONS PERFORMANCE EVERGREENNEW HIRES
1.92%
©2014 Wealthfront Inc.
16
Promotion Grants
• Employees who have been
promoted need to be at market
rate for their new position
• Two scenarios
• The person being promoted
has equity below today’s
market rate
• The person being promoted
has equity above today’s
market rate.
©2014 Wealthfront Inc.
17
Promotion Scenario: Employee has less equity
©2014 Wealthfront Inc.
18
Promotion Scenario: Employee has more equity
©2014 Wealthfront Inc.
19
Example Performance Budget
Now let’s focus on performance
PROMOTIONS PERFORMANCE EVERGREENNEW HIRES
1.92% 0.5%
©2014 Wealthfront Inc.
21
Performance Grants
• Give additional equity to a limited
number of people to reward
performance (Top 10-20%)
• Bump needs to feel large, but
maintain equitable nature of the
entire plan
• 50% of equity grant for their
current role, if hired today
©2014 Wealthfront Inc.
22
Performance Scenario
©2014 Wealthfront Inc.
23
Example Performance Budget
Finally, let’s focus on evergreen
PROMOTIONS PERFORMANCE EVERGREENNEW HIRES
1.92% 0.5% 0.125%
©2014 Wealthfront Inc.
25
Evergreen Grants
• Goal is to retain employees for
the long term
• Avoid vesting cliffs so employees
to avoid artificial anxiety points to
stimulate interest in new
opportunities
©2014 Wealthfront Inc.
26
Evergreen Scenario
©2014 Wealthfront Inc.
27
Evergreen Scenario
• Start offering additional grants at
2.5 years. Predictable.
• Give 1/4 of current market offer
for their current role / title.
• In this case, 0.018% per year

(0.07% ÷ 4)
• Vests over 4 years
• Grant every year avoids cliffs
©2014 Wealthfront Inc.
28
Evergreen Example Budget
Add up all grant dilution
PROMOTIONS PERFORMANCE EVERGREENNEW HIRES
1.92% 0.5% 0.125% 1.4%+ + +
Total Dilution
3.945%
(well within acceptable range of 3-5%)
©2014 Wealthfront Inc. 31
SOURCE Source Title

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