Oneworld & China Eastern Airlines. A more in-depth look in points made in my previous presentation on China Eastern - Alliance Analysis.

2. China Eastern Overview4.

3. Key Facts & Overview 4.

4. China Eastern Key Destinations and Route Development4.

5. Oneworld Overview6.

6. Overview6.

7. Route Network6.

8. Benefits of Joining an Alliance8.

9. Advantages China Eastern offers Oneworld8.

10. Route Network8.

11. Government Bypass9.

12. Shanghai Airport9.

13. Advantages Oneworld offers China Eastern 10.

14. Cost Savings10.

15. Alignment of Policy and Procedures10.

16. Code sharing 11.

17. Star and SkyTeam12.

18. Star12.

19. SkyTeam12.

20. Market Conditions13.

21. Hurdles to Overcome15.

22. CAAC Approval15.

23. Restructuring & Cost15.

24. Sponsorship & Antitrust16.

25. Conclusion17.

26. Bibliography 18.

28. Why is MU better suited to Oneworld opposed to rival Global Alliances?

29. A detailed analysis of the current market and the possible future market if MU was to join Oneworld

31. Key Facts & Overview

32. Figure 1 - CITATION pla10 2057 (planespotters.net, 2010)

33. 375285048260One of the three largest Airlines in China by fleet size and the primary air carrier serving Shanghai – Chinese/Global Hub, 2010 Shanghai World Expo, Financial centre

34. Co-operation with American Airlines (Oneworld), Air France (SkyTeam), British Airways (Oneworld), Qantas (Oneworld) and Cathay Pacific (Oneworld) offering over 300 destinations CITATION Fly10 2057 (Fly China Eastern, 2010)

35. Not an Alliance member however, keen interest to join into SkyTeam or Oneworld. Announcement to be made in April. CITATION Chi10 2057 (chinaeconomicreview.com, 2010)

37. Advantages China Eastern offers Oneworld

40. Air China already catering for the Alliance within China domestically giving MU no opportunity to offer a niche in the Alliance.

41. Shanghai Airlines is part of Star giving a slight incentive to MU to gain membership but has no role in the choosing of Alliance Membership as it is merely an affiliate of MU.

42. SkyTeam

43. China Southern is a major rival in the Chinese domestic market; it would not compliment MU routes and lead to major antitrust problems with possible domination on routes with increased frequencies through code-shares.

44. 454533098425

45. Anti-trust regulator CAAC may prevent MU joining due to over dominance with China Southern domestically.

46. MU Chairman ex China Southern CEO, moved China Southern into SkyTeam – may be inclined to do the same for MU. Previous experience may play a role in this decision however, there is no just cause for MU to join SkyTeam and the likely hood of it ever being accepted on the grounds of anticompetitive behaviour is very low.