Twitter presentation for MKT3313 Social Media Marketing class.

1. Taylor Levacy
Adam Kissinger

2. What is Twitter?
• Online social networking service with over 270 million active users.
• Created in March 2006 by Jack Dorsey, Evan Williams, Biz Stone and Noah Glass.
• Enables users to send and read short 140-character messages called "tweets“.
• Users can group posts together by topic or type by using hashtags – words or phrases
prefixed with a "#" sign.
• A word, phrase or topic that is tagged at a greater rate than others is said to be a
"trending topic".

3. How to Use Twitter
• What is a Tweet?
• The definition from Twitter’s FAQ:
• A Tweet is an expression of a
moment or idea.
• It can contain text, photos, and
videos.
• Millions of Tweets are shared in real
time, everyday.
• Other notes of a Tweet
• Tweets are only 140 characters long.
• Tweets can include links and
Hashtags.
• Think of it as a Facebook status.

4. How to use Twitter
• What is a Twitter Handle?
• It is how tweeters identify you.
• It is how someone can talk/message
you.
• Can be a Real Person, Company,
Fictional Character, or Whatever!
• Examples
• The person tweeting
• @TayChapman
• Those mentioned in the tweet
• @adamkissinger
• @AmyBradleyNSU
• @twitter

5. How to Use Twitter
• What is a #Hashtag?
• A Hashtag (#) is a way to join in a
conversation by adding a topic to
the tweet.
• Hashtags can be 1-139 Characters
long.
• Example)
• My tweet used the #MKT3313
• When searching #MKT3313, my
tweet was listed with tweets using
the same hashtag.
• Including tweets from @kelsielee11
& @heatherfrycpa.

6. How to Use Twitter
• What is a Retweet?
• A Retweet is a way to show others
you liked what another person
tweeted by posting it on your
Twitter page.
• You can just Retweet or do a
Quote Retweet by adding your
thoughts to the tweet.
• Think of it as the original Facebook
Share button.
• Example)
• I tweeted & @adamkissinger shared
my tweet by Retweeting it.

7. How to use Twitter
• What is a Favorite?
• A Favorite is a way to let the
Tweeter know that you liked the
tweet.
• Think of it as a Facebook Like.
• Favorites do not show up on your
own Twitter page.
• Example)
• @disneywords tweeted a quote from
Walt Disney.
• 592 Tweeters Favorites the Tweet

8. How To Use Twitter
• How Does One Have A
Conversation?
• Really Simple!
• Start a Tweet off with the Twitter
Handle of the person you want to
talk to.
• When you receive a notification
that someone mentioned you in a
tweet: Just hit the Reply button &
Tweet back!

9. How to Use Twitter
• What Happens When I Follow
Someone?
• When You See A Twitter Feed You
Like, Just Hit The Follow Button.
• When You Follow Someone; The
Tweets they post will show up on
your Twitter Feed.
• Think of the Twitter Feed like the
Facebook News Feed.
• Example)
• I want to Follow @RiverHawkSports
• I hit Follow & their tweets show up on
my Twitter Feed along with others I
follow including:
• @SportsCenter
• @NewsOn6
• @GuthrieGreen

10. Verification
• A “verified” account validates the
identity of the person or company
that owns the account in an attempt
to prevent impersonation.
• A small blue checkmark by the top-right
corner of a user’s page, or next
to the username
• Twitter assigns the checkmark, most
commonly to of notable people in
politics, music, movies, business,
sports and journalism.
• As of September 2014, the five
Twitter accounts with the most
followers:
Katy Perry 57,160,456
followers
Justin Bieber 54,687,097
Barack Obama 46,696,458
YouTube 45,126,998
Taylor Swift 43,935,217

11. Why Would I Want a Twitter?
To Talk To Celebrities To Follow The News

12. Why Would I Want a Twitter?
To Keep Up With Sporting Events To Get Quick Answers

13. Monetization
From the Twitter Advertising Blog…
• The average Twitter user follows five or more brands.
• Users who primarily access Twitter on mobile are 60 percent more likely to follow 11
or more brands.
• Fifty-three percent more likely to recall seeing an ad on Twitter than the average
user.
• In 2012, Twitter saw $316.9 million in revenue.
• $269 million from advertisers.
• $47.5 million from licensing data to third parties.
• Promoted Tweets allow brands’ tweets to appear in a user’s search results
and timeline.

14. Successful Twitter Campaigns
Domino’s Knock Down The Price Coca-Cola Confetti Tweets
http://youtu.be/Cw8ScVYQ0PQ Click the Link for a
Video

15. The Story of a Tweet
• During the 2014 Academy
Awards, Host Ellen DeGeneres
took a selfie with 11 other
celebrities such as Bradley
Cooper, Brad Pitt, Jennifer
Lawrence & Kevin Spacey.
• It became the most popular
Tweet in Twitter’s History with
over 3,429,266 Retweets!

16. Failed Twitter Campaigns
Domestic Violence conversation after
the Ray Rice video leak
Controversial Holiday Tweets

17. #BackfiredCampaigns

18. @TayChapman
@adamkissinger

19. References
• https://blog.twitter.com/2013/new-compete-study-primary-mobile-users-on-twitter
• https://about.twitter.com/company
• http://www.huffingtonpost.com/lili-balfour/how-much-are-you-worth-to-twitter_
b_4099327.html
• http://www.prdaily.com/Main/Articles/The_most_engaging_brands_on_Twitter_
16297.aspx
• http://www.bbc.com/news/blogs-trending-26410106
• http://www.mediabistro.com/alltwitter/7-creative-twitter-campaigns_b54892
• http://webtrends.about.com/od/twitter/a/why_twitter_uses_for_twitter.htm
• https://about.twitter.com/what-is-twitter/story-of-a-tweet