SWOT - Strengths, Weaknesses Opportunities and Threats of Dell

1. www.freeswotanalysisi.com

2. Strengths
 • Ranked as the 2nd largest PC maker globally (2010).
 • Renowned for its custom made computers, satisfying
the customer needs specifically.
 • Ranked as 38 in fortune 500 (2010).

3. Weaknesses
 Quality issues regarding the suppliers.
 Do not have proprietary technology to offer the
market.
 Weak relations with other retailers.

4. Opportunities
 Diversification in peripherals and also in non
computing items such as LCD TVs, it can compete in a
whole new angle.
 It makes low-cost/ low-price computers for PC
retailers (refurbished), although not Dell products,
but still is an opportunity for the firm to tackle a low
level market penetration.

5. Threats
 Lower prices of the competitors are a direct threat to
the firm due to the price conscious consumer base of
the firm.
 Strong competitors like Hewlett Packard, Acer, Intel,
IBM.

6. Visit
www.freeswotanalysis.com
For free SWOT Analysis for Companies and
Corporations