We're nearly halfway through 2015 so I thought it about time to share my thoughts on big things happening across search, social and content strategy

1. © 2014 Deluxe Enterprise Operations, Inc. All rights reserved.© 2014 Deluxe Enterprise Operations, Inc. All rights reserved.
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Adam Dince @adamdince
Deluxe Corporation

2. © 2014 Deluxe Enterprise Operations, Inc. All rights reserved.© 2014 Deluxe Enterprise Operations, Inc. All rights reserved.
 Meet the team
 Let’s talk Google
 What’s going on with Facebook?
 Twitter—it’s better than you think it is
 Social trends and tools
 What’s up with content marketing?

3. © 2014 Deluxe Enterprise Operations, Inc. All rights reserved.© 2014 Deluxe Enterprise Operations, Inc. All rights reserved.
Adam Dince – Director, Earned Media
@adamdince
Sam Steinbring – Earned Media Strategist
@ssteinbring
Jim Gallagher– Earned Media Intern
@sinistersoup_jg
Derick Hildebrandt– Earned Media Specialist
@DerickHilde
Alyssa Doebler– Earned Media Strategist
@adoebler21

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ictsviluppo.it

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Thetangential.com

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reddit.com

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You said I
didn’t need a
mobile site!
cbslocal.com

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lazydayandsundays.blogspot.com

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adweek.com

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To appear here:
Local algorithm update:
In addition to getting listed in the local
directories and Google Maps, for the first time
Google started factoring in traditional SEO
factors
(Content, links, user-experience)

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Google loves Tim

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27. © 2014 Deluxe Enterprise Operations, Inc. All rights reserved.© 2014 Deluxe Enterprise Operations, Inc. All rights reserved.

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31. © 2014 Deluxe Enterprise Operations, Inc. All rights reserved.© 2014 Deluxe Enterprise Operations, Inc. All rights reserved.
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Content sharing
zombie
Started focusing on
relationships

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 It’s maturing
 P2P
 Video
 Live streaming social video

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 Not about pushing ads to people
 Not about hard sales
 About building relationships, friendships
and networks
 Taking online relationships offline
 Bringing offline relationships online
 Working together to accomplish goals
 About making each other successful

47. © 2014 Deluxe Enterprise Operations, Inc. All rights reserved.© 2014 Deluxe Enterprise Operations, Inc. All rights reserved.
 Static content may have seen its best day
 Video and interactive content is easier and more
affordable than ever before
 Content is valuable when its shared by a trusted
source
 Online communities are thriving and it’s where
word-of-mouth happens
 While article to lead-gen pages still work
sometimes, it’s not as effective as direct distribution
 Before content marketing can be effective at scale, a
trusted network must be built, which takes time and
the desire to do so

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Q&A