Google and People Friendly Blogging as presented at the 2014 Minnesota Blogger Conference

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Adam Dince @adamdince
Deluxe Corporation

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 Introduction
 Google and People Friendly Blogging
 Preface on writing
 Writing premium content
 The technical stuff
 Building credibility with Google
 Results
@adamdince

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 Adam Dince @adamdince
 Director of Earned Media at Deluxe
 Facebook Ads manager for Coco’s Heart Dog Rescue
 More than 14 years of experience in online marketing and Web development, both
B2B and B2C
 Have helped dozens of Fortune 100 companies as well as small business owners
create the winning online strategies
Contributor To:
@adamdince

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www.deluxe.com/blog
@adamdince

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 Will be tracking Tweets mentioning @adamdince & @deluxecorp (no
hashtags needed)
 Two winners will be randomly selected to win a complimentary logo design /
logo re-fresh from Deluxe. Your logo design includes the following:
 10 Design Concepts
 2 Dedicated Designers
 2 Logo Revisions
 Vector and 11 File Formats (to use across the web and print)
 Hint, hint: the more you Tweet, the better odds you have at winning
@adamdince

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 You are all incredibly talented people
 I respect the commitment you’ve made
to making the Web a better place
 You are the kind of people I want in my
network
@adamdince
dis-ndat.blogspot.com

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As of 10/6/2014
@ 10:34 AM CST
http://www.statista.com/chart/1502/15-years-of-google/
http://www.internetlivestats.com/google-search-statistics/
91% of Internet Users
Search (via search engines)
Every Month
HubSpot, 2014
@adamdince

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We want to helps solve
problems
@adamdince

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As of 10/6/2014
@ 9:32 AM CST
172
75.8
0 50 100 150 200
Tumblr
WordPress
Number of blogs on the Web
February, 2014, #’s in millions
@adamdince

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codemakit.com
@adamdince

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Traffic from Google and popularity with readers!
Earning
Trust
Premium
Content
Technical
Stuff
@adamdince

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http://blog.rivaliq.com/
@adamdince

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What I believe about writing

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http://blog.dictionary.com/writing-is-a-calling/

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Google and People Friendly

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questbrewing.com

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http://www.mylocalbusinessonline.co.uk/google-quality-rater-guidelines-leaked/
@adamdince

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Searchmetrics.com Wiredseo.com
@adamdince

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Examples:
 Would you trust the information presented in this article?
 Is this article written by an expert or enthusiast who knows
the topic well, or is it more shallow in nature?
 Does the article provide original content or information,
original reporting, original research, or original analysis?
 Does the page provide substantial value when compared
to other pages in search results?
 Does the article describe both sides of a story?
 Does this article contain insightful analysis or interesting
information that is beyond obvious?
http://googlewebmastercentral.blogspot.com/2011/05/more-guidance-on-building-high-quality.html
@adamdince

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thisisindexed.com
@adamdince

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 Ensures:
 Blog content is accessible to Google
 Google can find all of your content
 Helps Google better understand your content
 Sends Google positive signals about your
intent
@adamdince

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 Consider branding before SEO when registering a domain name
 Register domain for two years or longer
 Register hosting for two years or longer
 Careful about privately registered domains
 HTTP or HTTPS doesn’t matter, but HTTPS might be a better
longer term option for security and potential keyword data
@adamdince

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Own your domain name,
don’t rent it from WordPress,
Tumblr, etc..
Easy for humans and search
engines to understand.
WTF?
@adamdince

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 WordPress is easy to:
 Optimize for the major
search engines
 Re-skin / rebrand
 Add digital assets
 Add analytics
 Add social integrations
 Port blog content from one
host to another
Source: motleynews.net
@adamdince

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WordPress SEO
@adamdince

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WP Robots.txt
Note: Make sure you block your tags, category and search results pages
@adamdince
http://www.flippercode.com/best-robots-txt-of-a-wordpress-website/

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WP Pic Shield
@adamdince

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W3 Total Cache
@adamdince

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WP Smush.It
@adamdince

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Focusing on search can help the
user

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URL
H1
Top of Content
Image ALT Text
Keyword Optimization
H2
Bullet Optimization
Video + Transcript
Image ALT Text
Page Title
WordPress Plug-In: Yoast WordPress SEO
Page Title
Meta-Description

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Building Trust With Google

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 Just because you write content doesn’t
make you an authority
 Google sees quality Websites linking to your
blog as votes of trust in your favor
 The more quality inbound links your blog
receives, the better you will rank in Google
search results
@adamdince

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Your Blog
Competitor Blog
Competitor Blog
digitalsherpa.com
@adamdince

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Where’s
the link
love?
@adamdince

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glee.wikia.com
@adamdince

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thisisindexed.com
@adamdince

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https://support.google.com/webmasters/answer/2604774?hl=en
@adamdince

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 Blogrolls
 Footer links (if you’re a Web designer)
 Press releases
 Other sites you own (en masse)
 Blog directories
 Guest blogging
 Forum spam
 Comment spam
@adamdince

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https://www.youtube.com/watch?v=udqtSM-6QbQ
Google clearly articulates that Likes,
Tweets, +1’s, Followers, etc… have no
impact on Google rankings.

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Build strong
social
relationships
Build your
networks
Contribute to
important
publications
Speak at
conferences
Get
integrated
with
“influencers”
Add social
proof to your
blog
www.fleettrends.com

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Google traffic costs us
$0.00 a month
Facebook traffic costs us
$600.00 a month
@adamdince

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As of 10/6/2014
@ 10:34 AM CST
http://www.statista.com/chart/1502/15-years-of-google/
http://www.internetlivestats.com/google-search-statistics/
91% of Internet Users
Search (via search engines)
Every Month
HubSpot, 2014
@adamdince

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