9. Background: Why social media at IBM?
• 400,000 employees
• 170 countries
• B2B, Not consumer
• Company of “experts”
• Value
– To flatten
organization
– To learn
– To influence
• Culture
– Collaborative
– Progressive
– Risk averse
12. Current picture of IBM & social media
1,000,000 daily
wiki page views
60,000
socially networked
16,000
Internal blogs
8,500,000
Downloads
1,000+
250,000
70,000+
40,000+
1,000s
Internal External