SlideShare uma empresa Scribd logo

Unit 1 sample assessment material

•
•
H
Heath Park, Wolverhampton

OCR Level 3 Media Unit 1 Sample Assessment Material

Educação
1 de 24
Baixar para ler offline
© OCR 2015 SPECIMEN Turn over SAMPLE ASSESSMENT MATERIAL Level 3 Cambridge Technicals in Digital Media 05843/05844/05845/05846 Unit 1: Media products and audiences Date – Morning/Afternoon Time Allowed: 2 hours INSTRUCTIONS • Use black ink. • Complete the boxes above with your name, centre number and candidate number. • Answer all the questions. • Write your answer to each question in the space provided. • Additional paper may be used if required but you must clearly show your candidate number, centre number and question number(s). • Do not write in the bar codes. INFORMATION • Refer to the insert provided when answering questions in Section A. • The total mark for this paper is 80. • The marks for each question are shown in brackets [ ]. • Quality of extended response will be assessed in questions marked with an asterisk (*). • This document consists of 16 pages. You must have:  the Insert You may use:  None Do not use:  None
2 © OCR 2015 SPECIMEN Answer all questions. Section A 1 Use Fig. 1 and your own knowledge to answer the following questions. (a) Explain what the term ‘ABC1’ means. ................................................................................................................................................ ................................................................................................................................................ ................................................................................................................................................ ........................................................................................................................................... [2] (b) Justify what type of products would be suitable to advertise in two of the print publications from Fig.1. Publication 1.………………………………………………………………………………….............. Justification.............................................................................................................................. ................................................................................................................................................ ................................................................................................................................................ ................................................................................................................................................ ................................................................................................................................................ Publication 2............................................................................................................................ Justification.............................................................................................................................. ................................................................................................................................................ ................................................................................................................................................ ................................................................................................................................................ ................................................................................................................................................ ............................................................................................................................................[6]
3 © OCR 2015 SPECIMEN Turn over 2 Use Fig. 2 and your own knowledge to answer the following questions (a) (i) State what the acronym ‘BARB’ stands for. ........................................................................................................................................... ………………………………………………………………………………………………….....[1] (ii) Explain what BARB’s role is. ........................................................................................................................................... …………………………………………………………………………………………………… [1] (b) Identify the most popular genre of programme on BBC 1. ................................................................................................................................................ . ……………………………………………………………………………………………………… [1] (c) Explain how the BBC may use this data to shape its promotional material. Use examples to support your answer. ................................................................................................................................................ …………………………………………………………………………………………………………… ................................................................................................................................................ …………………………………………………………………………………………………………… ................................................................................................................................................ . ……………………………………………………………………………………………………… [3]
4 © OCR 2015 SPECIMEN 3 Use Fig. 2 and Fig. 3 and your own knowledge to answer the following question Explain how the data can be used to show an audience researcher the difference between programming and target audience for BBC1 and Channel 4. ....................................................................................................................................................... ...... …………………………………………………………………………………………………………… ....................................................................................................................................................... ...... …………………………………………………………………………………………………………… ....................................................................................................................................................... ...... …………………………………………………………………………………………………………… ....................................................................................................................................................... ...... …………………………………………………………………………………………………………… ....................................................................................................................................................... .....………………………………………………………………………………………………………… [4]
5 © OCR 2015 SPECIMEN Turn over Section B 4 (a) Explain what the term ‘public service ownership’ means. Use examples to support your answer. ................................................................................................................................................ …………………………………………………………………………………………………………… ................................................................................................................................................ …………………………………………………………………………………………………………… ................................................................................................................................................ ………………………………………………………………………………………………………… [3] (b) Explain how a conglomerate company operates differently to an independent company. Use examples to support your answer. ................................................................................................................................................ …………………………………………………………………………………………………………… ................................................................................................................................................ …………………………………………………………………………………………………………… ................................................................................................................................................ …………………………………………………………………………………………………………… ................................................................................................................................................ …………………………………………………………………………………………………………… ................................................................................................................................................ . ……………………………………………………………………………………………………… [4]
6 © OCR 2015 SPECIMEN 5 (a) (i) Identify the name of a cross-media company. ........................................................................................................................................... …………………………………………………………………………………………………… [1] (ii) Explain how the company you identified above uses synergy. Use examples to support your answer. ........................................................................................................................................... ..……………………………………………………………………………………………………… ........................................................................................................................................... ..……………………………………………………………………………………………………… ........................................................................................................................................... ..……………………………………………………………………………………………………… ........................................................................................................................................... ..……………………………………………………………………………………………………… ........................................................................................................................................... ........................................................................................................................................... ....………………………………………………………………………………………………… [4]
7 © OCR 2015 SPECIMEN Turn over 6* Analyse the concepts of ‘genre’ and ‘representation’ in a media product you have studied. ....................................................................................................................................................... ...... …………………………………………………………………………………………………………… ....................................................................................................................................................... ...... …………………………………………………………………………………………………………… ....................................................................................................................................................... ...... …………………………………………………………………………………………………………… ....................................................................................................................................................... ...... …………………………………………………………………………………………………………… ....................................................................................................................................................... ...... …………………………………………………………………………………………………………… ....................................................................................................................................................... ............. ……………………………………………………………………………………………………… ....................................................................................................................................................... ...... …………………………………………………………………………………………………………… ....................................................................................................................................................... ...... …………………………………………………………………………………………………………… ....................................................................................................................................................... ...... …………………………………………………………………………………………………………… ....................................................................................................................................................... ...... …………………………………………………………………………………………………………… ...... ……………………………………………………………………………………………………… [12]
8 © OCR 2015 SPECIMEN 7 Analyse the ways a media product you have studied targets a specific audience. ....................................................................................................................................................... ...... …………………………………………………………………………………………………………… ....................................................................................................................................................... ...... …………………………………………………………………………………………………………… ....................................................................................................................................................... ...... …………………………………………………………………………………………………………… ....................................................................................................................................................... ...... …………………………………………………………………………………………………………… ....................................................................................................................................................... ...... …………………………………………………………………………………………………………… ....................................................................................................................................................... ..............……………………………………………………………………………………………………… ....................................................................................................................................................... ...... …………………………………………………………………………………………………………… ....................................................................................................................................................... ...... …………………………………………………………………………………………………………… ....................................................................................................................................................... ...... …………………………………………………………………………………………………………… ....................................................................................................................................................... ...... …………………………………………………………………………………………………………… ........ ……………………………………………………………………………………………………… [8]
9 © OCR 2015 SPECIMEN Turn over 8 (a) Explain two ways products are advertised to audiences in the digital age. Use examples to support your answer. ................................................................................................................................................ …………………………………………………………………………………………………………… ................................................................................................................................................ …………………………………………………………………………………………………………… ................................................................................................................................................ …………………………………………………………………………………………………………… ................................................................................................................................................ …………………………………………………………………………………………………………… ................................................................................................................................................ . ……………………………………………………………………………………………………… [4]
10 © OCR 2015 SPECIMEN (b) Identify three channels of distribution that are considered successful in the digital age in terms of products reaching audiences. Justify your answers. 1.............................................................................................................................................. ................................................................................................................................................ ................................................................................................................................................ ................................................................................................................................................ ................................................................................................................................................ 2.............................................................................................................................................. ................................................................................................................................................ ................................................................................................................................................ ................................................................................................................................................ ................................................................................................................................................ 3.............................................................................................................................................. ................................................................................................................................................ ................................................................................................................................................ ................................................................................................................................................ ........................................................................................................................................... [6]
11 © OCR 2015 SPECIMEN Turn over 9* Discuss the extent to which you agree with the regulatory guidelines associated with a media product you have studied. ..................................................................................................................................................... ..................................................................................................................................................... ..................................................................................................................................................... ..................................................................................................................................................... ..................................................................................................................................................... ..................................................................................................................................................... ..................................................................................................................................................... ..................................................................................................................................................... ..................................................................................................................................................... ..................................................................................................................................................... ..................................................................................................................................................... ..................................................................................................................................................... ..................................................................................................................................................... ..................................................................................................................................................... ..................................................................................................................................................... ..................................................................................................................................................... ..................................................................................................................................................... ..................................................................................................................................................... ..................................................................................................................................................... ..................................................................................................................................................... .....................................................................................................................................................
12 © OCR 2015 SPECIMEN ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... .................................................................................................................................................[20] END OF QUESTION PAPER
13 © OCR 2015 SPECIMEN Turn over BLANK PAGE THIS PAGE HAS BEEN LEFT INTENTIONALLY BLANK
14 © OCR 2015 SPECIMEN BLANK PAGE THIS PAGE HAS BEEN LEFT INTENTIONALLY BLANK
15 © OCR 2015 SPECIMEN Turn over BLANK PAGE THIS PAGE HAS BEEN LEFT INTENTIONALLY BLANK
16 © OCR 2015 SPECIMEN BLANK PAGE THIS PAGE HAS BEEN LEFT INTENTIONALLY BLANK Copyright Information: Permission to reproduce items where third-party owned material protected by copyright is included has been sought and cleared where possible. Every reasonable effort has been made by the publisher (OCR) to trace copyright holders, but if any items requiring clearance have unwittingly been included, the publisher will be pleased to make amends at the earliest possible opportunity. OCR is part of the Cambridge Assessment Group. Cambridge Assessment is the brand name of University of Cambridge Local Examinations Syndicate (UCLES), which is itself a department of the University of Cambridge
SPECIMEN Sample Assessment Material Level 3 Cambridge Technicals in Digital Media Unit 1: Media products and audiences MARK SCHEME Duration: 2 hours MAXIMUM MARK 80 This document consists of 8 pages
Unit 1 Mark Scheme SPECIMEN © OCR 2015 2 Question Answer Marks Guidance Section A 1 (a)  social grades (1)  NRS way of classifying an audience’s disposable income (ABC1 most desirable for institutions to sell advertising) (1) 2 Candidates should use term ‘disposable income’ in answer. (b) Candidates will choose two publications from insert list, such as ‘take a break’, and assess the:  Identification of appropriate product(s) (1)  Justification by use of demographics (must state at least two) (2) 6 Maximum of up to 3 marks for each product justification. 1 mark for identifying an appropriate product(s) Up to a maximum of 2 marks for justification. Demographics: gender, age, interest and disposable income in relation to examples of products that could be advertised. 2 (a) (i) BARB – Broadcasters Audience Research Board (1) 1 (ii) They collate audience viewing figures (1) 1 (b) Soap opera (1) 1
Unit 1 Mark Scheme SPECIMEN © OCR 2015 3 Question Answer Marks Guidance (c) Advertise most popular programmes in trailers and teasers, and in print and online material (1) Should feature storylines, key characters (2) 3 1 mark for theoretical knowledge. 2 marks for contextualisation and example. Credit should be given if the candidate gives an answer which discusses a campaign to push more niche programming but ideas/ways for distribution of this should be discussed. 3 An audience researcher is able to see differences in genre and form of programmes (2) Answers will reference target audience considerations (2) 4 Credit should be given for a range of the examples given by the candidate from the material provided. Target Audience: age, gender considerations. Section B 4 (a) A public service company is funded by public money (1) Has a duty to provide content for the benefit of all citizens (1) Use of examples (1) 3 Candidates could discuss e.g. BBC ethos – inform, educate, entertain but just funded by licence fee is incorrect. (b)  conglomerate company has subsidiaries and independent outsources (2)  conglomerate uses vertical and horizontal integration; independent doesn’t (2)  use of examples (2) 4 Examples: 21st Century Fox; Disney are conglomerate; Warp and Sumo Digital are independent companies.
Unit 1 Mark Scheme SPECIMEN © OCR 2015 4 Question Answer Marks Guidance 5 (a) (i) Examples include 21st Century Fox, Sony, Disney, News Corp, Warner, BBC. (1) 1 Company must own at least two different types of media companies. (ii)  cross-promotion of and marketing of brands and products (1)  different parts of an institution working together (1)  use of examples (2) 4 Example: 21st Century Fox films are marketed on Sky television.
Unit 1 Mark Scheme SPECIMEN © OCR 2015 5 Question Answer Marks Guidance 6* This answer will be an extended response that will analyse the concepts of genre and representation. Ideas will be drawn from theories about genre and representation and the answer will be expected to use specific examples from the product they are discussing to support points made. Level 3 - 9 – 12 Marks Theoretical ideas about genre and representation demonstrate a thorough understanding of the concepts and the application is confident. The examples used from the product to support ideas are wholly appropriate and justified. Level 2 - 5 – 8 Marks Theoretical ideas about genre and representation demonstrate some understanding of the concepts and the application is sound. The examples used from the product to support ideas are mostly appropriate and explained. Level 1 - 1 – 4 Marks Theoretical ideas about genre and representation demonstrate limited understanding of the concepts and the application is weak. The examples used from the product to support ideas are sometimes appropriate. 0 – no response or no response worthy of credit. 12
Unit 1 Mark Scheme SPECIMEN © OCR 2015 6 Question Answer Marks Guidance 7 This answer will discuss how production techniques have affected the ways in which a media product has targeted its audience. Answers will be medium-specific. Level 3 - 6 – 8 Marks The ways in which the chosen media product targets a specific audience demonstrate a thorough understanding. The application is confident. Examples used from the product to support ideas about how a target demographic is reached are wholly appropriate and justified. Level 2 - 3 – 5 Marks The ways in which the chosen media product targets a specific audience demonstrate a sound understanding. Examples used from the product to support ideas about how a target demographic is reached are mostly appropriate and explained. Level 1 - 1 – 2 Marks The ways in which the chosen media product targets a specific audience demonstrate limited understanding. Examples used from the product to support ideas about how a target demographic is reached are sometimes appropriate. 0 – no response or no response worthy of credit. 8 Use of terminology (such as mode of address) is expected. Candidates should be rewarded if they demonstrate an understanding of the specific demographic and give examples of why the product would appeal.
Unit 1 Mark Scheme SPECIMEN © OCR 2015 7 Question Answer Marks Guidance 8 (a) 1 mark for each example, maximum TWO Marks 4 Answer will feature use of new media technologies: examples from social media, websites, viral marketing, pop- ups. (b) 1 mark for identification of distribution channel (up to a maximum of 3 marks) 1 mark for justification (up to a maximum of 3 marks) 6 Answer will discuss new methods of distribution VOD for TV and film, mobile services and websites (e.g. Netflix, BBC iPlayer). 9* The answer will be dependent on the regulatory body and the product discussed. The answer will provide examples from the product that correspond with associated guidelines (e.g. film and its BBFC rating). The answer should demonstrate the ability to debate. Level 4 - 16 – 20 Marks An excellent discussion of media regulation is demonstrated Examples used from products and industry to support ideas are wholly appropriate and justified. Sentences and paragraphs, consistently relevant, have been well structured, using appropriate technical terminology. There may be few, if any, errors of spelling, punctuation and grammar. Level 3 - 11 – 15 Marks A good discussion of media regulation is demonstrated. Examples used from products and industry to support ideas are appropriate and sometimes justified. There will be some errors of spelling, punctuation and grammar but these are unlikely to be intrusive or obscure meaning. 20 Candidates should use media debate/theory to support points about the regulatory body discussed. Candidates should argue points using clear examples from the product. As this is a debate question, candidates are expected to demonstrate both sides in order to gain maximum marks. Candidates will show a thorough understanding of the regulatory body guidelines and impact on the product.
Unit 1 Mark Scheme SPECIMEN © OCR 2015 8 Question Answer Marks Guidance Level 2 - 6 – 10 Marks A basic discussion of media regulation is demonstrated. Examples used from the products and industry to support ideas are mostly appropriate. There are likely to be some errors of spelling, punctuation and grammar of which some may be noticeable and intrusive. Level 1 - 1 – 5 Marks Limited discussion of media regulation is demonstrated. The examples used from products and industry to support ideas are sometimes appropriate. There will be some errors of spelling, punctuation and grammar which will be noticeable and intrusive. Writing may also lack legibility. 0 – no response or no response worthy of credit.

Recomendados

My magazine proposal
My magazine proposalMy magazine proposal
My magazine proposal
AS Media Column E
 
Magazine Treatment Sheet
Magazine Treatment SheetMagazine Treatment Sheet
Magazine Treatment Sheet
alyblue98
 
Magazine treatment
Magazine treatmentMagazine treatment
Magazine treatment
tom_martin
 
Different types of brief
Different types of brief Different types of brief
Different types of brief
veggieburgers4lyf
 
Codes and conventions of print advertising campaigns
Codes and conventions of print advertising campaignsCodes and conventions of print advertising campaigns
Codes and conventions of print advertising campaigns
nyahfairhurst24
 
Gcse media studies revision november mock1
Gcse media studies revision november mock1Gcse media studies revision november mock1
Gcse media studies revision november mock1
cskinner1
 
IGRT + SGRT for ​ Confident and Efficient SRS​
IGRT + SGRT for ​ Confident and Efficient SRS​IGRT + SGRT for ​ Confident and Efficient SRS​
IGRT + SGRT for ​ Confident and Efficient SRS​
SGRT Community
 
Unit 1 sample assessment prompt material
Unit 1 sample assessment prompt materialUnit 1 sample assessment prompt material
Unit 1 sample assessment prompt material
Heath Park, Wolverhampton
 

Recomendados

My magazine proposal
My magazine proposalMy magazine proposal
My magazine proposal
AS Media Column E
 
Magazine Treatment Sheet
Magazine Treatment SheetMagazine Treatment Sheet
Magazine Treatment Sheet
alyblue98
 
Magazine treatment
Magazine treatmentMagazine treatment
Magazine treatment
tom_martin
 
Different types of brief
Different types of brief Different types of brief
Different types of brief
veggieburgers4lyf
 
Codes and conventions of print advertising campaigns
Codes and conventions of print advertising campaignsCodes and conventions of print advertising campaigns
Codes and conventions of print advertising campaigns
nyahfairhurst24
 
Gcse media studies revision november mock1
Gcse media studies revision november mock1Gcse media studies revision november mock1
Gcse media studies revision november mock1
cskinner1
 
IGRT + SGRT for ​ Confident and Efficient SRS​
IGRT + SGRT for ​ Confident and Efficient SRS​IGRT + SGRT for ​ Confident and Efficient SRS​
IGRT + SGRT for ​ Confident and Efficient SRS​
SGRT Community
 
Unit 1 sample assessment prompt material
Unit 1 sample assessment prompt materialUnit 1 sample assessment prompt material
Unit 1 sample assessment prompt material
Heath Park, Wolverhampton
 
Audience effects presentation
Audience effects presentationAudience effects presentation
Audience effects presentation
Heath Park, Wolverhampton
 
Juno and the guide book presentation
Juno and the guide book presentationJuno and the guide book presentation
Juno and the guide book presentation
Heath Park, Wolverhampton
 
The bone yard
The bone yardThe bone yard
The bone yard
Heath Park, Wolverhampton
 
AS Film Induction Presentation
AS Film Induction PresentationAS Film Induction Presentation
AS Film Induction Presentation
Heath Park, Wolverhampton
 
Questions on unit 1 lo1 and 2
Questions on unit 1 lo1 and 2Questions on unit 1 lo1 and 2
Questions on unit 1 lo1 and 2
Heath Park, Wolverhampton
 
Research organisations practice questions
Research organisations practice questionsResearch organisations practice questions
Research organisations practice questions
Heath Park, Wolverhampton
 
Media presentation - Harry Potter
Media presentation - Harry PotterMedia presentation - Harry Potter
Media presentation - Harry Potter
SharineR
 
Marketing Harry Potter
Marketing Harry PotterMarketing Harry Potter
Marketing Harry Potter
KeySplash Creative, Inc.
 
Unit 1 presentation
Unit 1 presentationUnit 1 presentation
Unit 1 presentation
Heath Park, Wolverhampton
 
Business level 3 2012
Business level 3 2012Business level 3 2012
Business level 3 2012
Welling School Sixth Form
 
Lo4 revision
Lo4 revisionLo4 revision
Lo4 revision
Heath Park, Wolverhampton
 
Lo4 revision short version
Lo4 revision short versionLo4 revision short version
Lo4 revision short version
Heath Park, Wolverhampton
 
OCR Cambridge Technicals Media Unit 40 UK Film Studies
OCR Cambridge Technicals Media Unit 40 UK Film StudiesOCR Cambridge Technicals Media Unit 40 UK Film Studies
OCR Cambridge Technicals Media Unit 40 UK Film Studies
Ms Walters
 
AS media lesson 1
AS media lesson 1 AS media lesson 1
AS media lesson 1
hollywoodheathpark
 
AS Media - Representation Gender
AS Media - Representation GenderAS Media - Representation Gender
AS Media - Representation Gender
_aeviternity
 
video games and representation 2012
video games and representation 2012video games and representation 2012
video games and representation 2012
Rob Jewitt
 
Harry potter strategies
Harry potter strategiesHarry potter strategies
Harry potter strategies
student of management
 
Unit 1 Representations
Unit 1 RepresentationsUnit 1 Representations
Unit 1 Representations
colesmedia
 
Representation in the Media
Representation in the MediaRepresentation in the Media
Representation in the Media
RyanWoods
 
Representation of gender and stereotypes
Representation of gender and stereotypesRepresentation of gender and stereotypes
Representation of gender and stereotypes
Liz Davies
 
Unit 6 Social Media and Globalisation - Sample Exam Paper
Unit 6 Social Media and Globalisation - Sample Exam PaperUnit 6 Social Media and Globalisation - Sample Exam Paper
Unit 6 Social Media and Globalisation - Sample Exam Paper
Heath Park, Wolverhampton
 
HACA R081 Revision Guide
HACA R081 Revision GuideHACA R081 Revision Guide
HACA R081 Revision Guide
hughes82
 

Mais conteúdo relacionado

Destaque

Media presentation - Harry Potter
Media presentation - Harry PotterMedia presentation - Harry Potter
Media presentation - Harry Potter
SharineR
 
Representation of gender and stereotypes
Representation of gender and stereotypesRepresentation of gender and stereotypes
Representation of gender and stereotypes
Liz Davies
 

Destaque (20)

Audience effects presentation
Audience effects presentationAudience effects presentation
Audience effects presentation
 
Juno and the guide book presentation
Juno and the guide book presentationJuno and the guide book presentation
Juno and the guide book presentation
 
The bone yard
The bone yardThe bone yard
The bone yard
 
AS Film Induction Presentation
AS Film Induction PresentationAS Film Induction Presentation
AS Film Induction Presentation
 
Questions on unit 1 lo1 and 2
Questions on unit 1 lo1 and 2Questions on unit 1 lo1 and 2
Questions on unit 1 lo1 and 2
 
Research organisations practice questions
Research organisations practice questionsResearch organisations practice questions
Research organisations practice questions
 
Media presentation - Harry Potter
Media presentation - Harry PotterMedia presentation - Harry Potter
Media presentation - Harry Potter
 
Marketing Harry Potter
Marketing Harry PotterMarketing Harry Potter
Marketing Harry Potter
 
Unit 1 presentation
Unit 1 presentationUnit 1 presentation
Unit 1 presentation
 
Business level 3 2012
Business level 3 2012Business level 3 2012
Business level 3 2012
 
Lo4 revision
Lo4 revisionLo4 revision
Lo4 revision
 
Lo4 revision short version
Lo4 revision short versionLo4 revision short version
Lo4 revision short version
 
OCR Cambridge Technicals Media Unit 40 UK Film Studies
OCR Cambridge Technicals Media Unit 40 UK Film StudiesOCR Cambridge Technicals Media Unit 40 UK Film Studies
OCR Cambridge Technicals Media Unit 40 UK Film Studies
 
AS media lesson 1
AS media lesson 1 AS media lesson 1
AS media lesson 1
 
AS Media - Representation Gender
AS Media - Representation GenderAS Media - Representation Gender
AS Media - Representation Gender
 
video games and representation 2012
video games and representation 2012video games and representation 2012
video games and representation 2012
 
Harry potter strategies
Harry potter strategiesHarry potter strategies
Harry potter strategies
 
Unit 1 Representations
Unit 1 RepresentationsUnit 1 Representations
Unit 1 Representations
 
Representation in the Media
Representation in the MediaRepresentation in the Media
Representation in the Media
 
Representation of gender and stereotypes
Representation of gender and stereotypesRepresentation of gender and stereotypes
Representation of gender and stereotypes
 

Semelhante a Unit 1 sample assessment material

79463 question-paper-unit-g451-01-an-introduction-to-physical-education
79463 question-paper-unit-g451-01-an-introduction-to-physical-education79463 question-paper-unit-g451-01-an-introduction-to-physical-education
79463 question-paper-unit-g451-01-an-introduction-to-physical-education
ashfieldpe
 
60440 question-paper-unit-g451-an-introduction-to-physical-education
60440 question-paper-unit-g451-an-introduction-to-physical-education60440 question-paper-unit-g451-an-introduction-to-physical-education
60440 question-paper-unit-g451-an-introduction-to-physical-education
ashfieldpe
 
60440 question-paper-unit-g451-an-introduction-to-physical-education
60440 question-paper-unit-g451-an-introduction-to-physical-education60440 question-paper-unit-g451-an-introduction-to-physical-education
60440 question-paper-unit-g451-an-introduction-to-physical-education
ashfieldpe
 
BUSINESS year 10 SCSS mid term 1 2022.pdf
BUSINESS year 10 SCSS mid term 1 2022.pdfBUSINESS year 10 SCSS mid term 1 2022.pdf
BUSINESS year 10 SCSS mid term 1 2022.pdf
BarmingaKamuren
 
0620 w03 qp_2
0620 w03 qp_20620 w03 qp_2
0620 w03 qp_2
King Ali
 
0620 w03 qp_2
0620 w03 qp_20620 w03 qp_2
0620 w03 qp_2
King Ali
 
Jonathan Jones Mae377 Project04
Jonathan Jones Mae377 Project04Jonathan Jones Mae377 Project04
Jonathan Jones Mae377 Project04
spiffyjj115
 
0620 s13 qp_62
0620 s13 qp_620620 s13 qp_62
0620 s13 qp_62
King Ali
 

Semelhante a Unit 1 sample assessment material (20)

Unit 6 Social Media and Globalisation - Sample Exam Paper
Unit 6 Social Media and Globalisation - Sample Exam PaperUnit 6 Social Media and Globalisation - Sample Exam Paper
Unit 6 Social Media and Globalisation - Sample Exam Paper
 
HACA R081 Revision Guide
HACA R081 Revision GuideHACA R081 Revision Guide
HACA R081 Revision Guide
 
79463 question-paper-unit-g451-01-an-introduction-to-physical-education
79463 question-paper-unit-g451-01-an-introduction-to-physical-education79463 question-paper-unit-g451-01-an-introduction-to-physical-education
79463 question-paper-unit-g451-01-an-introduction-to-physical-education
 
Unit 2 spec paper
Unit 2 spec paperUnit 2 spec paper
Unit 2 spec paper
 
F291 June 11 Paper
F291 June 11 PaperF291 June 11 Paper
F291 June 11 Paper
 
60440 question-paper-unit-g451-an-introduction-to-physical-education
60440 question-paper-unit-g451-an-introduction-to-physical-education60440 question-paper-unit-g451-an-introduction-to-physical-education
60440 question-paper-unit-g451-an-introduction-to-physical-education
 
60440 question-paper-unit-g451-an-introduction-to-physical-education
60440 question-paper-unit-g451-an-introduction-to-physical-education60440 question-paper-unit-g451-an-introduction-to-physical-education
60440 question-paper-unit-g451-an-introduction-to-physical-education
 
November 2012-question-paper-23
November 2012-question-paper-23November 2012-question-paper-23
November 2012-question-paper-23
 
R081 Practice Exam
R081 Practice ExamR081 Practice Exam
R081 Practice Exam
 
BUSINESS year 10 SCSS mid term 1 2022.pdf
BUSINESS year 10 SCSS mid term 1 2022.pdfBUSINESS year 10 SCSS mid term 1 2022.pdf
BUSINESS year 10 SCSS mid term 1 2022.pdf
 
4 ch0 2c_que_20140610
4 ch0 2c_que_20140610 4 ch0 2c_que_20140610
4 ch0 2c_que_20140610
 
0620 w03 qp_2
0620 w03 qp_20620 w03 qp_2
0620 w03 qp_2
 
0620 w03 qp_2
0620 w03 qp_20620 w03 qp_2
0620 w03 qp_2
 
0500 y20 sp_1
0500 y20 sp_10500 y20 sp_1
0500 y20 sp_1
 
Circletheorems
CircletheoremsCircletheorems
Circletheorems
 
0580 s15 qp_11 (1)
0580 s15 qp_11 (1)0580 s15 qp_11 (1)
0580 s15 qp_11 (1)
 
Economics Chapter 2 Assignments
Economics Chapter 2 AssignmentsEconomics Chapter 2 Assignments
Economics Chapter 2 Assignments
 
Jonathan Jones Mae377 Project04
Jonathan Jones Mae377 Project04Jonathan Jones Mae377 Project04
Jonathan Jones Mae377 Project04
 
CAL PROGRAMMING GUIDE Programming Conventions
CAL PROGRAMMING GUIDE Programming ConventionsCAL PROGRAMMING GUIDE Programming Conventions
CAL PROGRAMMING GUIDE Programming Conventions
 
0620 s13 qp_62
0620 s13 qp_620620 s13 qp_62
0620 s13 qp_62
 

Mais de Heath Park, Wolverhampton

Mais de Heath Park, Wolverhampton (20)

Bbfc classification-guidelines
Bbfc classification-guidelinesBbfc classification-guidelines
Bbfc classification-guidelines
 
Quiz Week 1 Answers
Quiz Week 1 AnswersQuiz Week 1 Answers
Quiz Week 1 Answers
 
June 2018 insert
June 2018 insertJune 2018 insert
June 2018 insert
 
2017 audience effects examples and commentary
2017 audience effects examples and commentary2017 audience effects examples and commentary
2017 audience effects examples and commentary
 
The big thing about the essay question at the end
The big thing about the essay question at the endThe big thing about the essay question at the end
The big thing about the essay question at the end
 
Notes on mise en scene i am a crisis
Notes on mise en scene i am a crisisNotes on mise en scene i am a crisis
Notes on mise en scene i am a crisis
 
Notes on visual pleasure and narrative cinema
Notes on visual pleasure and narrative cinemaNotes on visual pleasure and narrative cinema
Notes on visual pleasure and narrative cinema
 
The gangster as tragic hero robert warshaw
The gangster as tragic hero robert warshawThe gangster as tragic hero robert warshaw
The gangster as tragic hero robert warshaw
 
Introduction to genre
Introduction to genreIntroduction to genre
Introduction to genre
 
Model audience needs and wants
Model audience needs and wantsModel audience needs and wants
Model audience needs and wants
 
Revision 1 audience
Revision 1 audienceRevision 1 audience
Revision 1 audience
 
Warp films - examples
Warp films - examplesWarp films - examples
Warp films - examples
 
La 1.2 cross media companies and public service companies
La 1.2 cross media companies and public service companiesLa 1.2 cross media companies and public service companies
La 1.2 cross media companies and public service companies
 
Utopia model work
Utopia model workUtopia model work
Utopia model work
 
Lesson 7 exploring your choice of text
Lesson 7 exploring your choice of textLesson 7 exploring your choice of text
Lesson 7 exploring your choice of text
 
LA 1.1 independent producers
LA 1.1 independent producersLA 1.1 independent producers
LA 1.1 independent producers
 
Lesson 6 more on gender and videogames
Lesson 6 more on gender and videogamesLesson 6 more on gender and videogames
Lesson 6 more on gender and videogames
 
Lesson 5 gender and videogames
Lesson 5 gender and videogamesLesson 5 gender and videogames
Lesson 5 gender and videogames
 
New unit 1 medium term plan1
New unit 1 medium term plan1New unit 1 medium term plan1
New unit 1 medium term plan1
 
Notes on visual pleasure and narrative cinema
Notes on visual pleasure and narrative cinemaNotes on visual pleasure and narrative cinema
Notes on visual pleasure and narrative cinema
 

Último

Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
ZurliaSoop
 

Último (20)

Single or Multiple melodic lines structure
Single or Multiple melodic lines structureSingle or Multiple melodic lines structure
Single or Multiple melodic lines structure
 
Spatium Project Simulation student brief
Spatium Project Simulation student briefSpatium Project Simulation student brief
Spatium Project Simulation student brief
 
This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.
 
How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.ppt
 
Unit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptxUnit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptx
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
 
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdfUGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
 
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptxHMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
 
Micro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfMicro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdf
 
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The Basics
 
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
 
Dyslexia AI Workshop for Slideshare.pptx
Dyslexia AI Workshop for Slideshare.pptxDyslexia AI Workshop for Slideshare.pptx
Dyslexia AI Workshop for Slideshare.pptx
 
Graduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - EnglishGraduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - English
 
Google Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptxGoogle Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptx
 
Food safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdfFood safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdf
 
ICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptx
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdf
 
Fostering Friendships - Enhancing Social Bonds in the Classroom
Fostering Friendships - Enhancing Social Bonds in the ClassroomFostering Friendships - Enhancing Social Bonds in the Classroom
Fostering Friendships - Enhancing Social Bonds in the Classroom
 

Unit 1 sample assessment material

  • 1. © OCR 2015 SPECIMEN Turn over SAMPLE ASSESSMENT MATERIAL Level 3 Cambridge Technicals in Digital Media 05843/05844/05845/05846 Unit 1: Media products and audiences Date – Morning/Afternoon Time Allowed: 2 hours INSTRUCTIONS • Use black ink. • Complete the boxes above with your name, centre number and candidate number. • Answer all the questions. • Write your answer to each question in the space provided. • Additional paper may be used if required but you must clearly show your candidate number, centre number and question number(s). • Do not write in the bar codes. INFORMATION • Refer to the insert provided when answering questions in Section A. • The total mark for this paper is 80. • The marks for each question are shown in brackets [ ]. • Quality of extended response will be assessed in questions marked with an asterisk (*). • This document consists of 16 pages. You must have:  the Insert You may use:  None Do not use:  None
  • 2. 2 © OCR 2015 SPECIMEN Answer all questions. Section A 1 Use Fig. 1 and your own knowledge to answer the following questions. (a) Explain what the term ‘ABC1’ means. ................................................................................................................................................ ................................................................................................................................................ ................................................................................................................................................ ........................................................................................................................................... [2] (b) Justify what type of products would be suitable to advertise in two of the print publications from Fig.1. Publication 1.………………………………………………………………………………….............. Justification.............................................................................................................................. ................................................................................................................................................ ................................................................................................................................................ ................................................................................................................................................ ................................................................................................................................................ Publication 2............................................................................................................................ Justification.............................................................................................................................. ................................................................................................................................................ ................................................................................................................................................ ................................................................................................................................................ ................................................................................................................................................ ............................................................................................................................................[6]
  • 3. 3 © OCR 2015 SPECIMEN Turn over 2 Use Fig. 2 and your own knowledge to answer the following questions (a) (i) State what the acronym ‘BARB’ stands for. ........................................................................................................................................... ………………………………………………………………………………………………….....[1] (ii) Explain what BARB’s role is. ........................................................................................................................................... …………………………………………………………………………………………………… [1] (b) Identify the most popular genre of programme on BBC 1. ................................................................................................................................................ . ……………………………………………………………………………………………………… [1] (c) Explain how the BBC may use this data to shape its promotional material. Use examples to support your answer. ................................................................................................................................................ …………………………………………………………………………………………………………… ................................................................................................................................................ …………………………………………………………………………………………………………… ................................................................................................................................................ . ……………………………………………………………………………………………………… [3]
  • 4. 4 © OCR 2015 SPECIMEN 3 Use Fig. 2 and Fig. 3 and your own knowledge to answer the following question Explain how the data can be used to show an audience researcher the difference between programming and target audience for BBC1 and Channel 4. ....................................................................................................................................................... ...... …………………………………………………………………………………………………………… ....................................................................................................................................................... ...... …………………………………………………………………………………………………………… ....................................................................................................................................................... ...... …………………………………………………………………………………………………………… ....................................................................................................................................................... ...... …………………………………………………………………………………………………………… ....................................................................................................................................................... .....………………………………………………………………………………………………………… [4]
  • 5. 5 © OCR 2015 SPECIMEN Turn over Section B 4 (a) Explain what the term ‘public service ownership’ means. Use examples to support your answer. ................................................................................................................................................ …………………………………………………………………………………………………………… ................................................................................................................................................ …………………………………………………………………………………………………………… ................................................................................................................................................ ………………………………………………………………………………………………………… [3] (b) Explain how a conglomerate company operates differently to an independent company. Use examples to support your answer. ................................................................................................................................................ …………………………………………………………………………………………………………… ................................................................................................................................................ …………………………………………………………………………………………………………… ................................................................................................................................................ …………………………………………………………………………………………………………… ................................................................................................................................................ …………………………………………………………………………………………………………… ................................................................................................................................................ . ……………………………………………………………………………………………………… [4]
  • 6. 6 © OCR 2015 SPECIMEN 5 (a) (i) Identify the name of a cross-media company. ........................................................................................................................................... …………………………………………………………………………………………………… [1] (ii) Explain how the company you identified above uses synergy. Use examples to support your answer. ........................................................................................................................................... ..……………………………………………………………………………………………………… ........................................................................................................................................... ..……………………………………………………………………………………………………… ........................................................................................................................................... ..……………………………………………………………………………………………………… ........................................................................................................................................... ..……………………………………………………………………………………………………… ........................................................................................................................................... ........................................................................................................................................... ....………………………………………………………………………………………………… [4]
  • 7. 7 © OCR 2015 SPECIMEN Turn over 6* Analyse the concepts of ‘genre’ and ‘representation’ in a media product you have studied. ....................................................................................................................................................... ...... …………………………………………………………………………………………………………… ....................................................................................................................................................... ...... …………………………………………………………………………………………………………… ....................................................................................................................................................... ...... …………………………………………………………………………………………………………… ....................................................................................................................................................... ...... …………………………………………………………………………………………………………… ....................................................................................................................................................... ...... …………………………………………………………………………………………………………… ....................................................................................................................................................... ............. ……………………………………………………………………………………………………… ....................................................................................................................................................... ...... …………………………………………………………………………………………………………… ....................................................................................................................................................... ...... …………………………………………………………………………………………………………… ....................................................................................................................................................... ...... …………………………………………………………………………………………………………… ....................................................................................................................................................... ...... …………………………………………………………………………………………………………… ...... ……………………………………………………………………………………………………… [12]
  • 8. 8 © OCR 2015 SPECIMEN 7 Analyse the ways a media product you have studied targets a specific audience. ....................................................................................................................................................... ...... …………………………………………………………………………………………………………… ....................................................................................................................................................... ...... …………………………………………………………………………………………………………… ....................................................................................................................................................... ...... …………………………………………………………………………………………………………… ....................................................................................................................................................... ...... …………………………………………………………………………………………………………… ....................................................................................................................................................... ...... …………………………………………………………………………………………………………… ....................................................................................................................................................... ..............……………………………………………………………………………………………………… ....................................................................................................................................................... ...... …………………………………………………………………………………………………………… ....................................................................................................................................................... ...... …………………………………………………………………………………………………………… ....................................................................................................................................................... ...... …………………………………………………………………………………………………………… ....................................................................................................................................................... ...... …………………………………………………………………………………………………………… ........ ……………………………………………………………………………………………………… [8]
  • 9. 9 © OCR 2015 SPECIMEN Turn over 8 (a) Explain two ways products are advertised to audiences in the digital age. Use examples to support your answer. ................................................................................................................................................ …………………………………………………………………………………………………………… ................................................................................................................................................ …………………………………………………………………………………………………………… ................................................................................................................................................ …………………………………………………………………………………………………………… ................................................................................................................................................ …………………………………………………………………………………………………………… ................................................................................................................................................ . ……………………………………………………………………………………………………… [4]
  • 10. 10 © OCR 2015 SPECIMEN (b) Identify three channels of distribution that are considered successful in the digital age in terms of products reaching audiences. Justify your answers. 1.............................................................................................................................................. ................................................................................................................................................ ................................................................................................................................................ ................................................................................................................................................ ................................................................................................................................................ 2.............................................................................................................................................. ................................................................................................................................................ ................................................................................................................................................ ................................................................................................................................................ ................................................................................................................................................ 3.............................................................................................................................................. ................................................................................................................................................ ................................................................................................................................................ ................................................................................................................................................ ........................................................................................................................................... [6]
  • 11. 11 © OCR 2015 SPECIMEN Turn over 9* Discuss the extent to which you agree with the regulatory guidelines associated with a media product you have studied. ..................................................................................................................................................... ..................................................................................................................................................... ..................................................................................................................................................... ..................................................................................................................................................... ..................................................................................................................................................... ..................................................................................................................................................... ..................................................................................................................................................... ..................................................................................................................................................... ..................................................................................................................................................... ..................................................................................................................................................... ..................................................................................................................................................... ..................................................................................................................................................... ..................................................................................................................................................... ..................................................................................................................................................... ..................................................................................................................................................... ..................................................................................................................................................... ..................................................................................................................................................... ..................................................................................................................................................... ..................................................................................................................................................... ..................................................................................................................................................... .....................................................................................................................................................
  • 12. 12 © OCR 2015 SPECIMEN ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... .................................................................................................................................................[20] END OF QUESTION PAPER
  • 13. 13 © OCR 2015 SPECIMEN Turn over BLANK PAGE THIS PAGE HAS BEEN LEFT INTENTIONALLY BLANK
  • 14. 14 © OCR 2015 SPECIMEN BLANK PAGE THIS PAGE HAS BEEN LEFT INTENTIONALLY BLANK
  • 15. 15 © OCR 2015 SPECIMEN Turn over BLANK PAGE THIS PAGE HAS BEEN LEFT INTENTIONALLY BLANK
  • 16. 16 © OCR 2015 SPECIMEN BLANK PAGE THIS PAGE HAS BEEN LEFT INTENTIONALLY BLANK Copyright Information: Permission to reproduce items where third-party owned material protected by copyright is included has been sought and cleared where possible. Every reasonable effort has been made by the publisher (OCR) to trace copyright holders, but if any items requiring clearance have unwittingly been included, the publisher will be pleased to make amends at the earliest possible opportunity. OCR is part of the Cambridge Assessment Group. Cambridge Assessment is the brand name of University of Cambridge Local Examinations Syndicate (UCLES), which is itself a department of the University of Cambridge
  • 17. SPECIMEN Sample Assessment Material Level 3 Cambridge Technicals in Digital Media Unit 1: Media products and audiences MARK SCHEME Duration: 2 hours MAXIMUM MARK 80 This document consists of 8 pages
  • 18. Unit 1 Mark Scheme SPECIMEN © OCR 2015 2 Question Answer Marks Guidance Section A 1 (a)  social grades (1)  NRS way of classifying an audience’s disposable income (ABC1 most desirable for institutions to sell advertising) (1) 2 Candidates should use term ‘disposable income’ in answer. (b) Candidates will choose two publications from insert list, such as ‘take a break’, and assess the:  Identification of appropriate product(s) (1)  Justification by use of demographics (must state at least two) (2) 6 Maximum of up to 3 marks for each product justification. 1 mark for identifying an appropriate product(s) Up to a maximum of 2 marks for justification. Demographics: gender, age, interest and disposable income in relation to examples of products that could be advertised. 2 (a) (i) BARB – Broadcasters Audience Research Board (1) 1 (ii) They collate audience viewing figures (1) 1 (b) Soap opera (1) 1
  • 19. Unit 1 Mark Scheme SPECIMEN © OCR 2015 3 Question Answer Marks Guidance (c) Advertise most popular programmes in trailers and teasers, and in print and online material (1) Should feature storylines, key characters (2) 3 1 mark for theoretical knowledge. 2 marks for contextualisation and example. Credit should be given if the candidate gives an answer which discusses a campaign to push more niche programming but ideas/ways for distribution of this should be discussed. 3 An audience researcher is able to see differences in genre and form of programmes (2) Answers will reference target audience considerations (2) 4 Credit should be given for a range of the examples given by the candidate from the material provided. Target Audience: age, gender considerations. Section B 4 (a) A public service company is funded by public money (1) Has a duty to provide content for the benefit of all citizens (1) Use of examples (1) 3 Candidates could discuss e.g. BBC ethos – inform, educate, entertain but just funded by licence fee is incorrect. (b)  conglomerate company has subsidiaries and independent outsources (2)  conglomerate uses vertical and horizontal integration; independent doesn’t (2)  use of examples (2) 4 Examples: 21st Century Fox; Disney are conglomerate; Warp and Sumo Digital are independent companies.
  • 20. Unit 1 Mark Scheme SPECIMEN © OCR 2015 4 Question Answer Marks Guidance 5 (a) (i) Examples include 21st Century Fox, Sony, Disney, News Corp, Warner, BBC. (1) 1 Company must own at least two different types of media companies. (ii)  cross-promotion of and marketing of brands and products (1)  different parts of an institution working together (1)  use of examples (2) 4 Example: 21st Century Fox films are marketed on Sky television.
  • 21. Unit 1 Mark Scheme SPECIMEN © OCR 2015 5 Question Answer Marks Guidance 6* This answer will be an extended response that will analyse the concepts of genre and representation. Ideas will be drawn from theories about genre and representation and the answer will be expected to use specific examples from the product they are discussing to support points made. Level 3 - 9 – 12 Marks Theoretical ideas about genre and representation demonstrate a thorough understanding of the concepts and the application is confident. The examples used from the product to support ideas are wholly appropriate and justified. Level 2 - 5 – 8 Marks Theoretical ideas about genre and representation demonstrate some understanding of the concepts and the application is sound. The examples used from the product to support ideas are mostly appropriate and explained. Level 1 - 1 – 4 Marks Theoretical ideas about genre and representation demonstrate limited understanding of the concepts and the application is weak. The examples used from the product to support ideas are sometimes appropriate. 0 – no response or no response worthy of credit. 12
  • 22. Unit 1 Mark Scheme SPECIMEN © OCR 2015 6 Question Answer Marks Guidance 7 This answer will discuss how production techniques have affected the ways in which a media product has targeted its audience. Answers will be medium-specific. Level 3 - 6 – 8 Marks The ways in which the chosen media product targets a specific audience demonstrate a thorough understanding. The application is confident. Examples used from the product to support ideas about how a target demographic is reached are wholly appropriate and justified. Level 2 - 3 – 5 Marks The ways in which the chosen media product targets a specific audience demonstrate a sound understanding. Examples used from the product to support ideas about how a target demographic is reached are mostly appropriate and explained. Level 1 - 1 – 2 Marks The ways in which the chosen media product targets a specific audience demonstrate limited understanding. Examples used from the product to support ideas about how a target demographic is reached are sometimes appropriate. 0 – no response or no response worthy of credit. 8 Use of terminology (such as mode of address) is expected. Candidates should be rewarded if they demonstrate an understanding of the specific demographic and give examples of why the product would appeal.
  • 23. Unit 1 Mark Scheme SPECIMEN © OCR 2015 7 Question Answer Marks Guidance 8 (a) 1 mark for each example, maximum TWO Marks 4 Answer will feature use of new media technologies: examples from social media, websites, viral marketing, pop- ups. (b) 1 mark for identification of distribution channel (up to a maximum of 3 marks) 1 mark for justification (up to a maximum of 3 marks) 6 Answer will discuss new methods of distribution VOD for TV and film, mobile services and websites (e.g. Netflix, BBC iPlayer). 9* The answer will be dependent on the regulatory body and the product discussed. The answer will provide examples from the product that correspond with associated guidelines (e.g. film and its BBFC rating). The answer should demonstrate the ability to debate. Level 4 - 16 – 20 Marks An excellent discussion of media regulation is demonstrated Examples used from products and industry to support ideas are wholly appropriate and justified. Sentences and paragraphs, consistently relevant, have been well structured, using appropriate technical terminology. There may be few, if any, errors of spelling, punctuation and grammar. Level 3 - 11 – 15 Marks A good discussion of media regulation is demonstrated. Examples used from products and industry to support ideas are appropriate and sometimes justified. There will be some errors of spelling, punctuation and grammar but these are unlikely to be intrusive or obscure meaning. 20 Candidates should use media debate/theory to support points about the regulatory body discussed. Candidates should argue points using clear examples from the product. As this is a debate question, candidates are expected to demonstrate both sides in order to gain maximum marks. Candidates will show a thorough understanding of the regulatory body guidelines and impact on the product.
  • 24. Unit 1 Mark Scheme SPECIMEN © OCR 2015 8 Question Answer Marks Guidance Level 2 - 6 – 10 Marks A basic discussion of media regulation is demonstrated. Examples used from the products and industry to support ideas are mostly appropriate. There are likely to be some errors of spelling, punctuation and grammar of which some may be noticeable and intrusive. Level 1 - 1 – 5 Marks Limited discussion of media regulation is demonstrated. The examples used from products and industry to support ideas are sometimes appropriate. There will be some errors of spelling, punctuation and grammar which will be noticeable and intrusive. Writing may also lack legibility. 0 – no response or no response worthy of credit.