This assignment brief outlines two tasks for a BTEC course in Creative Digital Media Production. In Task 1, students will use enterprise skills to plan and produce a new digital media product or service. They will document the process and skills used in an enterprise skills portfolio. In Task 2, students will evaluate how they applied enterprise skills during the planning and production, review audience feedback on the product/service, and analyze how it met the brief requirements. The brief provides criteria, evidence requirements, and resources to support students' work.

1. BTEC Assignment Brief
Qualification
Pearson BTEC Level 3 National Diploma in Creative Digital
Media Production (Film and Television Production)
Pearson BTEC Level 3 National Diploma in Creative Digital
Media Production (Film and Television Visual Effects)
Pearson BTEC Level 3 National Diploma in Creative Digital
Media Production (Sound Production)
Pearson BTEC Level 3 National Diploma in Creative Digital
Media Production (Digital Publishing)
Pearson BTEC Level 3 National Diploma in Creative Digital
Media Production (Digital Games Design and Development)
Unit number and title
Unit 7: Media Enterprise
Learning aim(s) (For NQF
only)
C: Produce a new digital media product or service through
application of media enterprise skills
D: Review media enterprise skills
Assignment title Use enterprise skills to produce a new media product or service
Assessor
Issue date
Hand in deadline
Vocational Scenario or
Context
Dotka are a national digital media company and they have
made their media production resources available to the
students at the Media Enterprise Summer Camp.
You will have to work independently and use your initiative to
problem solve as you produce a new digital media product or
service.
The representatives from Dotka have asked for a review of
both the end product or service and the development and
application of your enterprise skills.
Task 1
Use your enterprise skills to plan and produce a new digital
media product or service.
The product or service you create should demonstrate
creativity through the technical application of suitable
production skills and techniques. It should also adhere to
appropriate codes and conventions.

2. 2
BTEC Assignment Brief v1.0
BTEC Internal Assessment QDAM January 2015
Throughout the process compile an enterprise skills portfolio
including written, visual and recorded oral evidence of the use
of enterprise skills used in the planning and production process.
The portfolio should include evidence of:
● processes and techniques used to create the product or
service
● how the product or service meets the requirements of
the brief
● how the product or service adheres to appropriate codes
and conventions.
Your enterprise skills portfolio will also document where and
how you applied enterprise skills within the planning and
production process, which may include:
● how you used initiative and solved problems
● independent and team working
● time management skills demonstrated.
Checklist of evidence
required
An enterprise skills portfolio in any of the following formats:
● a blog
● an eportfolio
● a digital portfolio
● a physical portfolio.
Assessor observation record of the application of enterprise
skills.
Criteria covered by this task:
Unit/Criteria
reference
To achieve the criteria you must show that you are able to:
7/C.D3
Consistently demonstrate initiative, problem solving and independent
working through the planning and production of a creative new media
product or service.
7/C.M4
Produce an effective media product or service that adheres to codes and
conventions.
7/C.M5 Apply effective enterprise skills during all stages of the production.
7/C.P5
Produce an appropriate media product or service that meets the
requirements of the brief.
7/C.P6
Apply one enterprise skill appropriately during the production of the
product or service.
Task 2
Evaluate how you have applied different enterprise skills
throughout the planning and production process to achieve
your intended purpose. You should use feedback from
observers, such as a teacher or media practitioner, to inform
your review.

3. 3
BTEC Assignment Brief v1.0
BTEC Internal Assessment QDAM January 2015
Your evaluation must comprehensively show how your
application of enterprise skills affected the planning and
production of your media product or service.
Review your end product or service and evaluate how it fully
meets your intentions as stated within the planning stages. To
inform the review, you must gather comprehensive audience
feedback from members of the target audience/users of the
product or service.
Your evaluation should discuss the extent to which your
product/service fulfils its original purpose.
You should also include specific, detailed examples of:
● the success, or otherwise, of the techniques and
processes used throughout the production stages
● the effectiveness of the practical and technical skills
used to create the product/service
● your application of enterprise skills throughout the
entire production and how these helped to meet your
intentions.
Checklist of evidence
required
An evaluative review in a written, digital or audio-visual format.
Assessor observation record of the application of enterprise
skills.
Criteria covered by this task:
Unit/Criteria
reference
To achieve the criteria you must show that you are able to:
7/D.D4
Evaluate the impact of the media enterprise skills applied in planning and
producing own media product or service to achieve its intended purpose.
7/D.M6
Analyse how enterprise skills were used to plan and produce a successful
media product or service that fully meets the requirements of the brief.
7/D.P7
Explain how enterprise skills were applied during the production process to
produce a product or service that meets the requirements of the brief.
Sources of information
to support you with
this Assignment
Books
Cottrell S – Skills for Success: Personal Development and
Employability (Palgrave Macmillan, 2015) ISBN 978-
1137426529
Roberts-Breslin J – Making Media: Foundations of Sound and
Image Production (Focal Press, 2011) ISBN 978-0240815275
Landa R – Advertising by Design: Generating and Designing
Creative Ideas Across Media (John Wiley & Sons, 2010) ISBN
978-0470362686

4. 4
BTEC Assignment Brief v1.0
BTEC Internal Assessment QDAM January 2015
Dewdney A & Ride P – The Digital Media Handbook (Routledge,
2013) ISBN 978-0415699914
Friedmann A – Writing for Visual Media (Focal Press, 2014)
ISBN 978-0415815857
Websites
www.skillsexpress.net - an interactive website covering
enterprise and employability skills
www.bbc.co.uk/writersroom - website for the BBC’s Writer’s
Room with ideas and resources for television and radio
products
Other assessment
materials attached to
this Assignment Brief
Note to assessor