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How We Are Found Makes Us Who We Are* Life At The Cross Section Of Search Engines and Public Relations
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Content Explosion- It Is No Longer Just The Geeks Talking Pure GeekTalk? Do Geeks Talk About Fabric Softener? You Can No Longer Refer To The Blogosphere As  “Them”
Just Who Are These Geeks Talking About Fabric Softener? “ Laundry detergent and fabric softener bottles come with a cap you're supposed to use to measure the amount of liquid you're adding to the wash, but the spout appears to be designed to simultaneously pour a small stream of Tide directly down the side of the bottle, or the front of your pants, or along the top of the washer (depending on where you began pouring). Who's the genius who came up with this?” Help! I'm suffocating under all these dirty socks. I'm Heth, I'm 30, and I'm mom to seven kids and wife to Nate, my own personal tech support. I plead guilty to excessive and incorrect use of commas.
Earned Media In The Age Of Conversation Things are not what they used to be!
A New Breed Of Public Relations ,[object Object],[object Object]
SEO PR Case Study Downy- Fabric Softener Or Secret Killer?
Search For Fabric Softener* *Search Performed on February 17, 2008
Ah, Downy Freshness!
Some Stats… ,[object Object],[object Object],Checkit Search Engine Media Bureau, 2007
What The Prolific Searcher Finds Results Six Through Eights
A Killer On The Loose! Camphor Causes CNS disorders. On EPA's Hazardous Waste list. Symptoms: "local irritant and CNS stimulant" ..."readily absorbed through body tissues" ..."irritation of eyes, nose, and throat" ..."dizziness, confusion, nausea, twitching muscles and convulsions". "Avoid inhalation of vapors.“ Linalool Narcotic. Causes CNS disorders. ..."respiratory disturbances" ..."Attracts bees." "In animal tests: ataxic gait, reduced spontaneous motor activity and depression ...depressed heart activity ...development of respiratory  disturbances leading to death." Just Two Of The Many Culprits
Can This Really Be True?
“ Science Is Nothing But Perception” -Plato “There Is No Truth. There is Only Perception” -Gustave Flaubert “All our knowledge has its origins in our perceptions.” -Leonardo da Vinci
This Is A Crisis! Where Is The Crisis Management?
Search Engines Or Reputation Management Engines?
SEO Basics For PR Professionals Yes, you need to know this stuff!
What is SEO? ,[object Object],[object Object],[object Object],[object Object]
Talk Like The Techies Do
Title Tags  and Meta Descriptions
What Could Downy Do? SEO PR in Action
Joining The Conversation Through Content (it is king you know)
Social Media Press Release
PureOlogy Vegan or Not?
PureOlogy Safeguard your colour.  Serious colour care.  100% Vegan.  Not tested on animals. 
Vegan Or Not?
The Conversation Begins
Paid Search Can Help Join The Conversation
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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We Are How We Are Found Changes Who We Are

  • 1. How We Are Found Makes Us Who We Are* Life At The Cross Section Of Search Engines and Public Relations
  • 2.
  • 3. The Content Explosion- It Is No Longer Just The Geeks Talking Pure GeekTalk? Do Geeks Talk About Fabric Softener? You Can No Longer Refer To The Blogosphere As “Them”
  • 4. Just Who Are These Geeks Talking About Fabric Softener? “ Laundry detergent and fabric softener bottles come with a cap you're supposed to use to measure the amount of liquid you're adding to the wash, but the spout appears to be designed to simultaneously pour a small stream of Tide directly down the side of the bottle, or the front of your pants, or along the top of the washer (depending on where you began pouring). Who's the genius who came up with this?” Help! I'm suffocating under all these dirty socks. I'm Heth, I'm 30, and I'm mom to seven kids and wife to Nate, my own personal tech support. I plead guilty to excessive and incorrect use of commas.
  • 5. Earned Media In The Age Of Conversation Things are not what they used to be!
  • 6.
  • 7. SEO PR Case Study Downy- Fabric Softener Or Secret Killer?
  • 8. Search For Fabric Softener* *Search Performed on February 17, 2008
  • 10.
  • 11. What The Prolific Searcher Finds Results Six Through Eights
  • 12. A Killer On The Loose! Camphor Causes CNS disorders. On EPA's Hazardous Waste list. Symptoms: "local irritant and CNS stimulant" ..."readily absorbed through body tissues" ..."irritation of eyes, nose, and throat" ..."dizziness, confusion, nausea, twitching muscles and convulsions". "Avoid inhalation of vapors.“ Linalool Narcotic. Causes CNS disorders. ..."respiratory disturbances" ..."Attracts bees." "In animal tests: ataxic gait, reduced spontaneous motor activity and depression ...depressed heart activity ...development of respiratory disturbances leading to death." Just Two Of The Many Culprits
  • 13. Can This Really Be True?
  • 14. “ Science Is Nothing But Perception” -Plato “There Is No Truth. There is Only Perception” -Gustave Flaubert “All our knowledge has its origins in our perceptions.” -Leonardo da Vinci
  • 15. This Is A Crisis! Where Is The Crisis Management?
  • 16. Search Engines Or Reputation Management Engines?
  • 17. SEO Basics For PR Professionals Yes, you need to know this stuff!
  • 18.
  • 19. Talk Like The Techies Do
  • 20. Title Tags and Meta Descriptions
  • 21. What Could Downy Do? SEO PR in Action
  • 22. Joining The Conversation Through Content (it is king you know)
  • 25. PureOlogy Safeguard your colour.  Serious colour care.  100% Vegan.  Not tested on animals. 
  • 28. Paid Search Can Help Join The Conversation
  • 29.

Editor's Notes

  1. Ambient Findability: What We Find Changes Who We Become