Overview: Adam Bloom (2016 Visual Resume)

writing | content | product marketing | business copyright 2016 | @adambloom
As a writer & content marketer, clients have regularly spent $1 with
me to achieve a return of $12 in closed revenue & even more pipeline.
As a product marketer, well-known B2B software product companies,
consulting organizations, & VC-backed startups have asked me to
lead go to market plans, messaging, campaigns, & sales enablement.
As a business leader, my clients pick up a team player and solid
communicator with managerial and hands on experience across
virtually all marketing channels. I have also:
– Managed people, processes, and technology in marketing, sales, and support
– Delivered business plans, software implementations, and training programs
– Worked closely with engineering, IT, HR, legal, purchasing, & finance groups
Hi, I’m Adam...

What I typically do for clients in a few bullets…
Freelance contract work in several complimentary areas:
1. Business Planning
2. Product Marketing and Messaging
3. Content Marketing (integrated across channels)
4. Writing & Content Development
With :
– Strong, Cross-Disciplined Skills: Highly creative + analytical + technical
– Excellent References: Multiple “CEO Awards,” work with industry-leading
companies in a variety of roles, and 60+ public recommendations from peers,
managers, & direct reports.
– Trust in Outcomes: Top software executives trust and retain me to produce
sales and marketing work with exceptional results.
Business
Planning
Product
Marketing
Content
Marketing
Writing

20 years of Relevant
Experience:
Why people hire me? Because I have…
• My Prior Roles: Product Marketing, Content Marketing, and CRM Operations
• My Experience in Key Sectors: Web, CRM, Martech, SaaS, and Open Source Software
• My Current Knowledge: Cloud Platforms, Big/Fast Data, IoT, Mobile, AI, Data Science,
Machine Learning, Services On Demand applications, and Start-up Business Planning
• Consistent achievement of excellent results when taking on “new-new” things
• A passion for growth, applied behavior (decision-making), and design thinking
• Product marketing depth combined with business breadth:
– Depth includes product launches, market insight, customer intelligence, and demand generation
– Breadth includes roles in every customer-facing department and type of marketing work group
A Unique Pedigree:
The Bottom Line:
My clients trust I will add value and see it in my results.
They will also tell you so if you ask them.

I can help you achieve better outcomes by…
• Best-in-class customer profiles
• SEO, social media, research, & e-books
• Webinars, video scripts, & podcasts
• Diagrams, infographics, intermediate
graphics, brochures, & data sheets
Effectively understanding:
• Customer profiles, journeys, messages, apps, data, processes, decisions, & financials
• Partners, sales teams, technical teams, subject matter experts, media, analysts,
social media leaders, C-Levels, various department leaders, boards, & competitors
• The systems, advanced analytics, & reporting that powers data-driven outcomes
• Go to market strategies & business plans
• Case studies, interviews, & messaging
• Executive comms, thought leadership,
hands on explanations, & ghost writing
• Sales presentations, scripts, & tools
And efficiently creating a
variety of engaging,
results-oriented content:

If you have greater interest,
please continue with the longer
version.
If not, please skip to the last
slide.
Thank you taking the time
to scan the overview…

I was hired as a consultant to write, produce, and market content for vFabric products. Then,
they spun out a new company and invested $100M+ in it, initiating their (IoT) business.
The new company was called , and I began writing, producing, and marketing content extensively
for their entire product line, which includes digital transformation, agile development, cloud computing, IoT,
mobile, big and real-time data platforms, data science, and open source software solutions. My work for them has
produced very measurable results across all key sales and marketing metrics for each brand:
Almost 5 years ago…

Was retained to build new messaging, improve sales presentations, and support
marketing for the Big Data division of a $300M mobile-centric consultancy:
Wrote case studies and white papers for a SaaS Financial Operations client:
Co-founded Armour.io to solve the Apache Hadoop security problem. We raised seed
capital and captured our first customer. With a pivot, I decided not to continue.
Developed 4 other early-stage ventures in training, decision-making, & services apps.
Was hired by a private equity company to reposition a SaaS investment:
Started an online training company in a niche retail sector:
Created entire website to launch a new “brain science & decision-making” book:
And opportunistically took on a variety of projects for several other companies like:
In those 5 years, I also…

Doing Business Planning for
Services on Demand Startups:
• In staffing, legal services, and swimming pool maintenance
markets—business plan development included:
– Investor Summary, Product Concept, and Team Development
– Target B2C and B2B Research, Profiling, and Market Opportunity
– Financial Assumptions, Pricing, Staffing, and Expenses
– Product and Customer Experience Definition and Requirements
– Competitive Overview, Uniqueness, and Sustainable Advantages
– Go to Market Plan, Growth Milestones, Investor Benchmark, & Risks
• Collaborating on the development of an innovative angel fund
model for Services on Demand investments.
• Identifying & profiling 20+ potential investment sectors.
This biz-dev work applies to Services On Demand
ventures such as these:
I just spent 8 months…

On , over 60 co-workers say things like…
“Adam is an extremely talented software professional. His skills span
all key areas of management, including strategic thinking and technical
knowledge. He's also just a great marketer. I'd be more than happy to
work with Adam again!”
David Dahlberg, VP of Revenue
Operations at SteelBrick, former VP
Field Marketing at Salesforce.com,
Adam’s Manager at Siebel
"I worked with Adam when he was at Siebel and I was at IBM. I looked
to Adam for a great deal of advice and 'Hey, does this sound right'
type of guidance while leading the internal deployment of Siebel
Marketing for IBM's global marketing organization. Adam's straight
forward guidance and advice helped me formulate next steps and
strategies that were based on how Siebel used their own product."
“Full of ideas, energy, and enthusiasm with an amazing ability to work.
Adam has the comprehensives knowledge, detailed experience, and
the ground level skills essential to 21st century marketing. He is an
asset to any forward-looking team that is driven by excellence and
achievement.”
Chris Lister, Chief Revenue Officer &
SVP, Sales & Marketing, Constant
Contact, Adam’s customer at Siebel
David Ryan, Software Entrepreneur
with Three Exits, Adam’s Manager at
MarketingCentral and Unica, Adam’s
current client at SaaSOptics

1. With regards to depth, I have excellent
experience with all of the standard product
marketing and product management activities
listed below:
2. With regards to breadth, my start-up experience,
opportunity-driven nature, & tenacity for learning has
given me many cross-disciplinary perspectives as:
• A project manager for internet/digital projects
• A product manager who built a team of 35
• An information architect and UX designer
• A quota-carrying sales engineer
• An implementation consultant on F500 enterprise accounts
• A demand gen and email marketing manager
• An online community director
• A marketing operations and analytics director with a team of 12
• A program director, leading a team of 300 people worldwide
• A social/video ad ops director with a team of 4
• An SMB sales director with a team of 5
• A product marketer at world class companies
3. Beyond 1 & 2, I’m unique because a) I keep getting
excellent results with things I’ve never done before, b)
I take a strong brain-science-based & design-centric
approach to decision-making.
A combination of 3 things make me unique…

And, I am very passionate about 3 things…
Growing
Companies,
People, and
Products that Do
Cool Things for
Customers
Using Design
Thinking to
Innovate and
Solve Business
Problems
Applied Behavior
(Decision-making),
Brain Science, and
Learning in
Business and
Personal Arenas
While I look at everything
through this lens, the best
possible match for me is in
a role that fits right here.
No question.

iXL was an early, large
internet agency. As a
product manager, I
led the design,
development, &
launch of WebMD 1.0
for B2C and B2B
applications. In
addition to other
project management
efforts, I led IA/UX on
Chase.com, Delta’s 1st
Ticketing Kiosk, and
Georgia Pacific’s
Fibermarket trading
platform. I also won
two national awards
for work promoting
hit television shows.
Kinzan was an
early SaaS/PaaS
company backed
by Menlo,
InveStar, and
others. As a sales
engineer, I helped
close customers
like Maytag and
the first $1M+
deal (with Avon).
In product
marketing, I co-
led an “S1 pivot”
with new
products,
positioning, and
messaging.
As the fastest company to
grow to $1B at the time, I
joined the Global Accounts
TAM Group, protecting
customer satisfaction and ROI.
I was recruited into the
marketing organization where
I launched Siebel Email
Marketing, ran demand gen
programs, and launched the
Siebel Online Community.
Eventually, I led the marketing
operations and analytics team
while supporting product
marketing efforts. Also, I won
the Siebel CEO Circle Award
(Top 5%) 3 times.
At Oracle, I was
asked to lead a
business case for
implementing
Siebel across the
marketing, sales,
and alliances
organization
worldwide, which
was approved. By
all business units.
Then, I co-led the
implementation of
Siebel CRM across
all business units,
focusing on the
marketing org.
Mevio was an early
stage venture backed
by KPMG, Sequoia
Capital, and Sherpalo.
We were an early
YouTube competitor
and initially focused
on audio. My team
ran ad-ops and
managed all
campaigns across all
audio, video, banner,
CPM, CPA, affiliate,
and social media
promotions for
companies like Coke,
Sony, Kmart, and
GoDaddy.
Unica was the
industry leader
in marketing
operations
software. I first
ran product
marketing for
our MRM SaaS
product and
managed an
inside sales
team. I was
then asked to
help launch the
new Online B2C
CRM SaaS
product and
marketing
campaigns.
1996-1999
$250M
1999-2001
~$10M
2001-2006
$2.5B+
2006
$20B+
2008-2010
~$100M
2007
>$5M
Year
Revenue
Before I was on my own, I worked for…

“Two aspects of
Adam's IA [UX]
leadership come to
mind. First, he was
instrumental in the
strategy, definition,
and growth of the
IA discipline.
Second, he took
on and conquered
really complex UX
challenges for
Chase and WebMD
when IA principles
for web-based
applications were
not well-defined.”
- Alan Neal,
Director of
IA/UX, Multiple
Companies
“I would absolutely
recommend Adam
in a Marketing,
Sales Enablement,
Product
Management, or a
Product Marketing
type of situation. He
will always bring
outstanding
thinking to the
table, and usually
bring whatever
organization he is
working for a better
way of going about
their business.”
- Phil Bush, VP
Sales; Currently
coaches IBM on
$250M+ deals
“Adam is an excellent thinker -
his curiosity and passion
energize team discussions, and
his creative abilities push
everyone to achieve higher
performance levels.”
- Murad Fatehali, Senior
Director, Customer Strategy
“Adam was a great Manager. He
is very knowledgeable, detail
oriented, and achieves the goals
he sets. He is also fun and
outgoing. I really enjoyed
working for him and am
thankful for experience.”
- Hollie Bohmaker, Data
Quality Manager, Siebel
“Adam and I worked
together as peers on
a large global
project. Adam is not
only a creative
problem solver but is
very open to working
together and to
looking at all points
of view to solve
problems. His skills
and experience make
him an outstanding
colleague and
contributor to any
initiative. I look
forward to the
opportunity to work
with Adam again in
the future.”
- Andrew Kodner,
Director, Sales
Operations
“Adam fielded a torrent
of advertising
assignments and
collaborated with my
production department
for a vast list of clients.
In every respect I found
him to be professional
and enthusiastic. He
consistently found ways
to meet the needs of
our clients while
balancing the complex
challenges of budget,
schedule, and high
expectations.”
- Robert Caruso,
Production Director;
Former Director at
Lucasfilm Limited
“Adam is full of
energy, ideas, and
enthusiasm. He is
one of the most
knowledge-able
online marketers I
have worked with,
and I was continually
learning from him as
we worked on the
"go to market"
strategy for our
strategic product
launch. He is also a
team player.”
- Bruce Swann,
Director, Solution
Consulting at
Unica, Product
Marketing Exec
at Adobe
And, co-workers said things like this…

Worked with teams across
the globe:
• North America
• Central & South America
• Europe
• Australia/New Zealand
• Japan, China, and India
While on Earth…
I have worked and lived in
these cities:
• Atlanta
• NYC
• San Diego
• Vancouver
• San Francisco

• Started several new ventures and worked in early
stage environments.
• Initiated new, internal projects and operations
within existing companies.
• Worked as a direct manager, project leader, and in
matrix organizations.
• Worked in growth roles, innovated, taken risks, and
understand financial risk.
• Reported on ROI, budgets, costs, and other
performance metrics.
• Set and communicated vision, managed change,
and facilitated group discussions.
• Built relationships, nurtured teamwork, and
collaborated across every department.
• Worked across all front-office functions and in the
large majority of marketing functions.
• Engaged with customers, partners, & suppliers in
many scenarios and capacities.
• Interacted with and pitched C-levels and senior
executives as well as front-line and management.
With leadership, there is a laundry list…
• Successfully sold projects internally and externally,
marshalling resources both ways.
• Motivated others for performance via inspiration, carrots,
and sticks; coached, taught, and trained others.
• A proven track record for data driven decision-making and
creative problem solving .
• Maintained my cool under intense pressure, tough
situations, and massive change.
• Learned from plenty of mistakes along the way.

• Helping a client raise $200M+ in funding by
leading a very complex, fast-paced product launch
for WebMD on WebTV, Network Computers,
Netscape, and IE.
• Delivering cutting edge UX for the Beta Prototype
of the Delta Ticketing Kiosk
• Helping start a sales consulting org, define a sales
methodology, and support $8M in closed revenue.
• Supporting a $30M software deal based largely on
my TCO analysis.
• Leading a 20-person consulting team on a high
profile project with an expected $60M impact.
• Internally selling, defining, and launching two
major new customer engagement channels for a
worldwide audience at a market leader.
• Preparing marketing analytics for the executive
team at Siebel—at the time, the most advanced
(and award-winning) B2B marketing ops org on
Earth.
• Championing a global marketing technology
platform to manage and report ROI on $400M in
expenditures.
• Developing social media efforts that helped a musician get
their music downloaded 1 million times.
• Delivering leading edge campaigns on Tivo, PSP, iPods,
Apple TV, and via browsers.
• Helping a $2.5M start-up grow sales roughly 2x in one
year as a sales-focused product marketer.
• Helping in industry launch a critical, new, cutting edge B2C
product.
• Starting several companies.
• Writing and editing 200+ expert articles, including case
studies and white papers, for a true industry visionary and
leader.
My results also require small type :)…

• Case Study article style w/infographic, #1 SEO position
• Case Study normal style and article style, written from
PPT, no interview
• Case Study article style only, based on online research
• Case Study interview style and normal style
• 2016 Predictions article, ghost written for EVP/GM
• PaaS Statistics article (#1 SEO, GM used for sales)
• The Internet of Humans article (Still #1 SEO position)
• Big Data ROI article (Still #2 SEO position)
• Hadoop 101 article (Top 10 SEO for 3 Years)
• 10 Ways to Make Hadoop Green in the CFO’s Eyes
Article (Top 10 SEO Position for 3 Years)
• CEO & Change article written from PPT, no interview
• Connected Car and Data Science thought leadership
article from SME interview
• Connected Car technical Article, written from PPT
• Industry Newsletter ghost written monthly
• Behind India’s 1.2 Billion Person Biometric Database
Technical Case Study, ghost written from tech papers
• How Even the (Ocean) Data is in the Cloud Technical
case study, ghost written from tech papers
• Proposed Vision/Strategy for Unica’s 2009 “Content and
Marketing Machine” (Note: This is when Hubspot and
Marketo were at about $10M in revenue.)
• Example 3-Part Customer/Partner Webinar
– I led concept, message, budget, plan, partner & customer
recruitment, development, implementation, and measurement.
– Key Metrics for Measuring Marketing’s Value
– Getting Results: 60 Projects at a Time
– Avoid Getting 867 Emails about Each Campaign
• MRD ”Discussion Presentation“ for New Product—an
example of one concept I presented to the strategy team
for new products at Siebel
• Siebel @ Siebel Marketing Operations
– Presented by me to 250+ customers and prospects
– Explained our award winning approach in B2B marketing for
measuring marketing ROI
– Based on this, Oracle asked me to implement worldwide
• Overview of Oracle WW Marketing Automation Program
– I led the business case for the marketing org
– I co-led the project management office across sales, alliances, and
marketing for all BUs—my focus and responsibility was marketing
• The $6 Million Marketer
– A more “fun” video project that I wrote and co-directed
– Aimed at B2C digital marketers
– Used for online advertising, event intros, and tradeshows
Here are some public work examples…
Recent: Writing/Content Marketing for Product Marketing Org Past: Product Marketing

Oh, I also really believe this…
“A customer is the most important visitor on our premises,
he is not dependent on us. We are dependent on him. He
is not an interruption in our work. He is the purpose of it.
He is not an outsider in our business. He is part of it. We
are not doing him a favor by serving him. He is doing us
a favor by giving us an opportunity to do so.”
— M. G.

678-485-4440
adam@benjaminbloom.net
twitter.com/adambloom
linkedin.com/in/adambloom
My Colleague and Friend,
You made it to the end! This deck’s purpose is to help others quickly click-thru and
match my skills and experience to the needs of software leaders in their network or
themselves. Hopefully, it worked—I would greatly appreciate any connective
dialogues that come to mind.
New challenges and goals get me excited, and I am very thankful for your time,
consideration, and any feedback you might share : ).
Very Kindly,
Contact Me!

Overview: Adam Bloom (2016 Visual Resume)

Recomendados

Recomendados

Mais conteúdo relacionado

Mais procurados

Mais procurados (20)

Semelhante a Overview: Adam Bloom (2016 Visual Resume)

Semelhante a Overview: Adam Bloom (2016 Visual Resume) (20)

Mais de Adam "AB" Bloom

Mais de Adam "AB" Bloom (16)

Último

Último (20)

Overview: Adam Bloom (2016 Visual Resume)