Presentation from Dreamforce 2015 by Adam Olshansky and Jayvin Arora, describing how to use Salesforce's new, free Trailhead tool to help you along on your Salesforce career and lead you down the path to becoming Salesforce certified

1. Use Trailhead to Become
Salesforce Certified!
Adam Olshansky
Salesforce Software Engineer, SolarCity
6X Salesforce Certified
@adam17amo
Jayvin Arora
Salesforce Technical Lead, Soliant Consulting
Salesforce MVP and Philadelphia User Group Leader
@JayvinArora

2. Jayvin Arora
@JayvinArora
Salesforce Technical Lead

3. Adam Olshansky
@adam17amo
Salesforce Software Engineer

4. Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize
or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the
forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any
projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding
strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or
technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for
our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate
of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with
completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability
to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our
limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential
factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year
and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are
available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and
may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are
currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
Safe Harbor

5. • Use Salesforce to break down our own barriers
• What is Trailhead?
• Ways to leverage Trailhead to its full potential
• Become Salesforce Certified
• Blaze your trail and accelerate your career
Key Takeaways

6. Goals and Barriers

8. Breaking Down Barriers
What is stopping you today?

9. Opportunities Abound!

10. • Hesitance for students to get into STEM
subjects
• Lack of knowledge about Salesforce
• No easy and fun way for younger generations
to get an intro to STEM
• Plenty of job opportunities
STEM Opportunities

11. • Salesforce Administrator - $64,000
• Salesforce Developer - $87,000
• Salesforce Business Analyst - $90,000
• Salesforce Project Manager - $94,000
• Salesforce Consultant - $114,000
• Technical Architect - $130,000
Sources: Indeed, Payscale, ItJobWatch, November 2014, http://www.runconsultants.com/blog/6-high-paying-salesforce-average-salaries/
Hiring Problem

12. Making it easy
Making it fun
Making it available
Salesforce and STEM Problem

13. What is Trailhead?

14. Learn Salesforce for Free!

15. Structure of Trailhead

16. http://trailhead.salesforce.com
How To Access it

17. How To Maximize Trailhead

18. Train, Learn, Succeed
How To Use It As An Individual

19. • Gamification
• Track points and badges
• Collaborate on solutions to modules
• Build projects together
How To Use It For Your Team

20. DEMO

21. Become Salesforce
Certified

22. • It’s awesome!
• It’s fun!
• It’s profitable!
Why Become Certified?

23. Salesforce Certified Administrator – ADM 201
Objective Weighting
Standard and Custom Objects 18%
Security and Access 15%
Reports and Dashboards 13%
Data Management 11%
Sales Cloud Applications 9%
User Setup 9%
Workflow Automation 7%
Service Cloud Applications 6%
Activity Management 3%
Content and Folder Management 2%
Desktop and Mobile Administration 2%
AppExchange 2%
Organization Setup 1%
Global User Interface 1%
Chatter 1%

24. Salesforce Certified Advanced Administrator – ADM 211
Objective Weighting
Security and Access 20%
Process Automation 13%
Data Management 10%
Sales Cloud Applications 10%
Service Cloud Applications 10%
Reports and Dashboards 10%
Change Management 10%
Extending Custom Objects and
Applications
8%
Auditing and Monitoring 6%
Content Management 3%

25. Salesforce Certified Platform App Builder
Objective Weighting
Business Logic and Process Automation 27%
User Interface 14%
Security 10%
App Deployment 8%
Reporting 5%
Mobile 5%
Social 3%

26. Additional Info To Know

27. • #Trailhead
• #AwesomeAdmin
• Salesforce Admns (there’s no ‘I’ in Admin!)
• @salesforceadmns
• Chris Duarte, Managing Editor, Trailhead
• @TheChrisDuarte
• Sandeep Bhanot, Product Owner, Trailhead
• @cloudysan
• Adam Seligman, SVP, Developer Relations
• @adamse
How To Get Involved

28. • http://certification.salesforce.com
• Salesforce Help and Training
Catalog
• Both in person and online
• Blogs
• Follow Salesforce employees and
MVPs on social media
• Join local Salesforce User Groups
• Success Community
Additional Resources For You

29. • https://success.salesforce.com
• Trailhead
• Salesforce Training & Certification
• Salesforce Certification Study Group
• Salesforce Certified Professionals
Success Community Groups to Join

30. Head Start

31. Great, What’s Next?
✚ ✚
=

32. Eliminate

34. Share Your Feedback and Win a GoPro
Enroll in a session1 Tap the bell to take a
survey
2 3
Earn a GoPro prize entry
for each completed
survey

36. Thank you

37. • https://www.emaze.com/blog/what-to-do-when-you-dont-know-what-to-do/
• http://photoportrays.com/30-stunning-pictures-of-money/
• http://learningenglishwithmichelle.blogspot.com/2012/03/time-on-your-hands-expressions-
with.html
• https://lostgirl82.wordpress.com/2015/06/05/fear-of-failure/
• http://www.runconsultants.com/blog/6-high-paying-salesforce-average-salaries/
• https://localwiki.org/alamance/Boys_and_Girls_Club_of_Alamance_County
• http://www.slideshare.net/sfdcdenver/salesforce-denver-user-group-2013-salary-survey-results
• http://www.stemedcoalition.org/
• http://www.sfdc99.com/
• http://womencodeheroes.com
• https://developer.salesforce.com/trailhead
References