social media in Nepal
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Some notable Digital & Social media campaigns from Nepal Marketing strategy class at IUJ
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social media in Nepal
- 1. 10 SOCIAL MEDIA CAMPAIGNS - NEPAL Deeptangshu T. Marketing Strategy class
- 2. SOCIAL MEDIA LANDSCAPE • Social media in Nepal is at growth stage • The most useful campaigns are mainly those that support various social causes • There is growth of social media usage by companies for promotion of their product and related product based competition • http://www.socialbakers.com/facebook-statistics/nepal
- 3. SOCIAL MEDIA FOR SOCIAL CHANGE 1. Stop Monsanto in Nepal 2. CNN Heroes 2010 3. Nepal Unites 4. Sunita Basnet – Your Big Year Award 5. Tweet for Nepal
- 4. 1. STOP MONSANTO IN NEPAL • Monsanto – hybrid maize which poses health risks • https://www.facebook.com/s topmonsantoinnepal • Created to gather enough support to convince the government to stop the launch • Fight for organic seeds of Nepal • Result: Cancellation of the launch license for the seeds
- 5. 2. CNN HEROES 2010 • To support CNN hero from Nepal - 2010 • http://www.facebook.com/pages/Vote-Anuradha-Koirala-for- CNN-Heroes-2010/153673564663871 • Direct link to voting page into CNN’s site • Result: Hero of the year 2010 with highest votes from Facebook users
- 6. 3. NEPAL UNITES • To support constitution making in Nepal • http://www.facebook.com/nepalunites • Against corruption, organizes various country cause related events, etc.
- 7. 4. SUNITA BASNET - GLOBAL ENTREPRENEURSHIP CONTEST • For smaller earth and chance to travel to 5 continents – conferences and meetings with business leaders • https://www.facebook.c om/events/1384815862 63839/ • Contest organizer – Your Big Year • Result – gathered 5000+ votes making her gain top spot in Round 2 among 111 participants
- 8. 5. TWEET FOR NEPAL • Conduct programs for underpriviledged and deprived groups • Collect donations and any kind of financial aids to help local needy institutions • https://twitter.com/#!/tfcNepal/
- 9. SOCIAL MEDIA – PRIVATE COMPANIES 1. Healthy hair competition – Unilever 2. Company Information – NCELL, Nepal 3. Company Information – ACE Travels 4. Company Introduction – Everest Skydive 5. Company Customer Relations – Ujjyalo 90 Network
- 10. 6. CLINIC PLUS HEALTHY HAIR • Competition for daughters (7 – 13 years) • Participation – Send picture of mother & daughter • Prize Money – Rs. 5,00,000 (Yen 5,00,000) https://www.facebook.com/clinicplu shh/app_194398254005763
- 11. 7. NCELL • Ncell Nepal – Private Mobile Communication Provider • http://www.facebook.com/ncell • Use of social media – Local competitions & product introductions
- 12. 8. ACE TRAVELS • Company information page • http://www.facebook.com/AceTravel • Promotion of UN Heritage sites • Promotion of Tourism Destination of Nepal • Domestic Tourism Promotion • Largest supporter for Nepal Tourism Year 2011
- 13. 9. EVEREST SKYDIVE • Everest Skydive’s fanpage • Growth – 39 fans in one month • http://www.facebook.com/E verestSkydive • Entertainment – adventure sports
- 14. 10. UJJYALO 90 NETWORK • Satellite Audio for news from Nepal with global service • http://www.facebook.com/U jyaalo90Network • Huge engagement with page visitors – 58.3% (say yes)
- 15. THANK YOU!