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Knowledge-Driven Marketing: How BreakingPoint is Increasing Sales with Real-Time Lead Behavior Insight
1. Knowledge Driven Marketing:
How BreakingPoint is increasing
Sales with Real-time Lead
Behavior Insight
Presenters:
Pam O'Neal, Vice President of Marketing, BreakingPoint
Systems
Alli Libb, Moderator, American Marketing Association
Sponsored by:
The audio portion of today’s presentation is available via broadcast audio.
You can also dial in to hear audio:
Participants (US & Canada, Toll Free): 800.945.9434
Participants (International): +1 212.231.2908
3. Housekeeping Items
Recording
A recording of this presentation will be sent via email
Slides
A link to the slides will be sent via email
Twitter
Please reference hash tag: #aoweb, when tweeting about this webinar
4. About ActOn
Marketing Automation for the Fortune 5,000,000
www.actonsoftware.com
5. 5
Today’s Presenter
• Nationally recognized speaker, thought
leader and innovator in B2B demand
generation
• Early adopter of Marketing Automation
technology
• Executed award-winning campaigns that
Pam O'Neal
combine social media, viral, content, and
Vice President of Marketing direct marketing techniques
BreakingPoint Systems with automation to drive exceptional
revenue growth
26. Knowledge-Driven Marketing
Optimal Use of
• Targeted inbound + outbound flows
• Nimble, integrated marketing programs
• Clear, measurable ROI
• Track and optimize marketing contribution
• Increase pipeline velocity
• Reduce costs with better use of budget and greater productivity
• Sales and Partner collaboration
• Cohesive brand experiences across media
28. Questions and Answers
How to Submit Questions
1. Submit questions using the chat box located on the left-hand side of your
screen.
2. Submit questions via Twitter by referencing the hash tag #aoweb
Additional Questions?
Contact Pam on Twitter at: @poneal
Visit www.actonsoftware.com or call (877) 530-1555
General AMA Questions can be sent to: alibb@ama.org
29. Thank You for your Participation!
Additional Questions?
Contact Pam on Twitter at: @poneal
Visit www.actonsoftware.com or call (877) 530-1555
General AMA Questions can be sent to: alibb@ama.org
Recording
A link to the recording of this presentation will be sent to you
Presentation
A link to the presentation will be sent to you
Twitter
Please reference hash tag: #aoweb, when tweeting about this webinar
Today’s Presentation was brought to you by the ReadyTalk Web Conferencing
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