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Insider’s Guide to Live Chat
       Technology to Conversion
Showroom   Live Chat
Technology
Data
Sales Process
Technology

      Let’s Begin...
Technology

   XML/ADF Form
Technology

   XML/ADF Form
Technology

    Geo-Location
Technology

   Whisper Feature
Technology
Rich Media
Consumer
Experience
Technology

 Mobile Chat
Recap!
@ Real-time Data
@ Rich Media
@ Easy to customize
Data

  Data is the new oil
Data

  Data is the new ____
                  soil
Data
  12AM-8AM    3%

   8AM-12PM              38%

   12PM-8PM               47%

   8PM-12AM        12%
Data
  12AM-8AM    3%

   8AM-12PM              38%

   12PM-8PM               47%

   8PM-12AM        12%
Data
Data

Entrance Page
Data

First Time vs. Returning
Data

Geo-Location
Data

Time on Site
Data

Click Path
Data

Exit Page
Data
Data
Data

Prospect Detection
Data

Engagement Rate
Data

Conversion Rate
Data

Referral Site Trending
Data
       3rd Time Website Site Visitor
       Been on Site 10 Minutes
       Browsing Certified Lexus RX350’s
       Used the Trade-In Calculator
       Lives Within 10 Miles of Dealership
       As Looked at 5 Other Vehicles
Data
Data
       Right Message
Data
          Right Message
       Just The Right Time
Data
         Right Message
      Just The Right Time
 During the Shopping Experience
Technology
 Behavioral
  Invitation
Recap!
@ Behavioral Targeting
@ Continuous Improvement
@ Measure & Manage
Sales Process
 Process Change
Sales Process

        seconds
Sales Process

       6 seconds
Sales Process
Sales Process

       9 minutes
Sales Process

   A/B
Sales Process
Sales Process

          Because
Sales Process

           Now
Sales Process

          Please
Sales Process

         Thank you
Sales Process

          Imagine
Sales Process

       Shopper’s Name
Sales Process

        Words=Control
Sales Process
What Shoppers Want
What Shoppers Want


       Availability
What Shoppers Want
What Shoppers Want


     Pricing Questions
What Shoppers Want
What Shoppers Want


  Rebates & Incentive Information
What Shoppers Want
What Shoppers Want


  Service Related Conversations
What Shoppers Want
Sales Process

    Personalize The Follow Up Experience
Recap!
@ Follow Up Process
@ Creating the Next Step
@ Active Listening
One More Idea...
Questions
Todd L Smith
President
ActivEngage
Direct: 321-441-7700
todd@activengage.com
Facebook.com/activengage
Twitter.com/toddlearsmith

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Live Chat for Dealerships Digital Dealer 9 Presentation

Notas do Editor

  1. Welcome & opening remarks
  2. Today we are going to focus on a powerful new lead generation tool for your dealership Chat leads convert at the same rate as your website if not more Most instances you can double the amount of leads you can generate from your website by leveraging live chat
  3. Today we are going to focus on a powerful new lead generation tool for your dealership Chat leads convert at the same rate as your website if not more Most instances you can double the amount of leads you can generate from your website by leveraging live chat
  4. Today we are going to focus on a powerful new lead generation tool for your dealership Chat leads convert at the same rate as your website if not more Most instances you can double the amount of leads you can generate from your website by leveraging live chat
  5. Today we are going to focus on a powerful new lead generation tool for your dealership Chat leads convert at the same rate as your website if not more Most instances you can double the amount of leads you can generate from your website by leveraging live chat
  6. Today we are going to focus on a powerful new lead generation tool for your dealership Chat leads convert at the same rate as your website if not more Most instances you can double the amount of leads you can generate from your website by leveraging live chat
  7. Today we are going to focus on a powerful new lead generation tool for your dealership Chat leads convert at the same rate as your website if not more Most instances you can double the amount of leads you can generate from your website by leveraging live chat
  8. Today we are going to focus on a powerful new lead generation tool for your dealership Chat leads convert at the same rate as your website if not more Most instances you can double the amount of leads you can generate from your website by leveraging live chat
  9. Today we are going to focus on a powerful new lead generation tool for your dealership Chat leads convert at the same rate as your website if not more Most instances you can double the amount of leads you can generate from your website by leveraging live chat
  10. Today we are going to focus on a powerful new lead generation tool for your dealership Chat leads convert at the same rate as your website if not more Most instances you can double the amount of leads you can generate from your website by leveraging live chat
  11. We are going to explore three keys areas of being successful using live chat Technology Data Sales Process
  12. We are going to explore three keys areas of being successful using live chat Technology Data Sales Process
  13. We are going to explore three keys areas of being successful using live chat Technology Data Sales Process
  14. We are going to explore three keys areas of being successful using live chat Technology Data Sales Process
  15. We are going to explore three keys areas of being successful using live chat Technology Data Sales Process
  16. We are going to explore three keys areas of being successful using live chat Technology Data Sales Process
  17. We are going to explore three keys areas of being successful using live chat Technology Data Sales Process
  18. Real-time dashboard
  19. Technology that is feature rich Two type of technology IM/Enterprise level technology Focus on the enterprise level
  20. Technology that is feature rich Two type of technology IM/Enterprise level technology Focus on the enterprise level
  21. Technology that is feature rich Two type of technology IM/Enterprise level technology Focus on the enterprise level
  22. Technology that is feature rich Two type of technology IM/Enterprise level technology Focus on the enterprise level
  23. Technology that is feature rich Two type of technology IM/Enterprise level technology Focus on the enterprise level
  24. Technology that is feature rich Two type of technology IM/Enterprise level technology Focus on the enterprise level
  25. Technology that is feature rich Two type of technology IM/Enterprise level technology Focus on the enterprise level
  26. Technology that is feature rich Two type of technology IM/Enterprise level technology Focus on the enterprise level
  27. Technology that is feature rich Two type of technology IM/Enterprise level technology Focus on the enterprise level
  28. Rich Media Consumer Experience Test drive video slide out
  29. CRM integration DMS integration Mobile chat
  30. Today data is fast becoming the new commodity some say it will be worth more than oil. I like to think as data as the new soil of successful ecommerce.
  31. Today data is fast becoming the new commodity some say it will be worth more than oil. I like to think as data as the new soil of successful ecommerce.
  32. Today data is fast becoming the new commodity some say it will be worth more than oil. I like to think as data as the new soil of successful ecommerce.
  33. When people are having chat conversations While at work and also to avoid corporate email servers or monitored phones
  34. Profile Shoppers have an image of a person fading into perspective a
  35. Data allow you to deliver the right message
  36. Data allow you to deliver the right message
  37. Data allow you to deliver the right message
  38. Delivering the right message at just the right time during the shoppers experience Pictures of dealership personnel is a potential liability for the dealership. Right of use
  39. benchmark data 6 seconds or less 9 minutes or more for an effective chat conversation
  40. benchmark data 6 seconds or less 9 minutes or more for an effective chat conversation
  41. benchmark data 6 seconds or less 9 minutes or more for an effective chat conversation
  42. benchmark data 6 seconds or less 9 minutes or more for an effective chat conversation
  43. benchmark data 6 seconds or less 9 minutes or more for an effective chat conversation
  44. benchmark data 6 seconds or less 9 minutes or more for an effective chat conversation
  45. benchmark data 6 seconds or less 9 minutes or more for an effective chat conversation
  46. benchmark data 6 seconds or less 9 minutes or more for an effective chat conversation
  47. benchmark data 6 seconds or less 9 minutes or more for an effective chat conversation
  48. benchmark data 6 seconds or less 9 minutes or more for an effective chat conversation
  49. benchmark data 6 seconds or less 9 minutes or more for an effective chat conversation
  50. benchmark data 6 seconds or less 9 minutes or more for an effective chat conversation
  51. benchmark data 6 seconds or less 9 minutes or more for an effective chat conversation
  52. benchmark data 6 seconds or less 9 minutes or more for an effective chat conversation
  53. Demonstrate the A/B Closing method with cards keep them on a path that will result in an action Follow up call, Email or an in showroom visit
  54. Create conversations with shoppers Use Power words
  55. Create conversations with shoppers Use Power words
  56. Create conversations with shoppers Use Power words
  57. Create conversations with shoppers Use Power words
  58. Create conversations with shoppers Use Power words
  59. Create conversations with shoppers Use Power words
  60. Create conversations with shoppers Use Power words
  61. Create conversations with shoppers Use Power words
  62. Create conversations with shoppers Use Power words
  63. Create conversations with shoppers Use Power words
  64. Create conversations with shoppers Use Power words
  65. Create conversations with shoppers Use Power words
  66. Create conversations with shoppers Use Power words
  67. Create conversations with shoppers Use Power words
  68. Move from sales mentality to a customer service mentality Customize your follow up and remove chats from your automated follow up schedule Consumers abandon 60% of all online forms before they hit “Submit” 52% want human assistance online to validate their decision
  69. Call to action slide. 1. Ensure you have the best technology 2. Turn Data into a tool to manage and grow your online business 3. Change your process to improve your results
  70. Open it up to questions