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Mobile VAS market in Vietnam Presented by: GaCon
Contents1. About me2. MVAS market in Vietnam3. Opportunities and Threats4. Market trends5. Some Suggestions6. Q&A
My Profile • Full name: Nguyen Minh Quang • Nickname: GaCon, Yukidaro • Job title: Business Development Manager • Company: Galaxy Mobile JSC• My Schools:- Ha Noi Foreign Trade University (BBA)- Ha Noi School of Business (MBA)• My jobs:- Business Development Manager- Online – Mobile Product Manager- SMS Content Developer
My company• Member of Galaxy Group• Founded in 2007• MVAS content provider for Viettel, Mobifone, Vinaphone• Top 10 in MVAS market• Key Services: SMS, WAP, Web, Music
Commercial Terms• SMS services (MO charging)• SMS sub charging (MT charging): Telco 55% - CP 45%• WAP charging: same ratio with SMS MO charging• Ring back tone: Tecos get 70%, CPs get maximum 30% (50% of this will pay for singers and authors)• Mobile marketing: Telcos treat CPs = Agencies
Opportunities• Fast growing Economic and Telecom sector• Huge mobile user base (young and active)• More “open” to: Mobile game, social network, mobile marketing,...• 3G is opening new era of Mobile Internet• Telcos are willing to cooperate with CPs• Convenient Payment: Online – Mobile
Threats• Impact of globalization: High• Inflation, interest rate• CPs businesses are depending on Telcos (unequal treating and uncertain policy)• Highly competitive market• Telcos are jumping into this sector under VAS Centers• Regulation violation and problem of TRUST• Rapid change in technology and user behaviors• Labor: Limited (often jump between CPs), few talents, medium-high labor cost
Market trends• SMS services are still main source of revenue within next 3 years• Next 3 years will be the age of Mobile Web and Mobile Application• Mobile contents: Go Online, Go social and Personalize• Interactive between 3 screens: TV – Desktop - Mobile• Huge opportunities on Mobile marketing and B2B services
Market trends (cont.)• Socialize in mobile content supplying• Reduce number of CPs, increase MnA and number of sub-CPs• Telcos will lose their control on VAS when smart phones and mobile internet penetration increase• Bypass telcos when apply online payment
Some suggestions• How to start?- For start-ups- For developers• Where to focus?- SMS: Actual needs in large scale, interactive- B2B market and mobile marketing- Mobile internet contents (Web and Application)- Online – Mobile communities
Some suggestions (cont.)• What to remember?- Strategic building your system- Listen to your users- Relationship is important- Keep up your innovation- Try to create a better service. But don’t you take too much time to develop a perfect one- Let your users do your marketing work
Thank you for listening! Nguyen Minh Quang email@example.com 0904862366 Kid_quai /gacon @Yukidaro /nguyenminhquang