DRUPAL EUROPE SESSION 2018 - FORMS STEPS, COMPLEX FORMS, SIMPLE UI : DRUPAL 8 NATIVE FEATURES FOR YOUR MULTISTEPS FORMS
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DRUPAL EUROPE SESSION 2018 - FORMS STEPS, COMPLEX FORMS, SIMPLE UI : DRUPAL 8 NATIVE FEATURES FOR YOUR MULTISTEPS FORMS
- 2. ACTENCY - Member of Alliance
- 3. Drupal + Technology TRACK SUPPORTED BY
- 4. Nicolas Loye CTO @nicoloye img Hakim Rachidi Architect & DevOps @HakimRachidi img
- 5. Nicolas Loye Hakim Rachidi Forms Steps Drupal + Technology d.o/project/forms_steps Complex Forms, simple UI “take advantage of Drupal 8 native features for your multisteps forms”
- 6. Forms Steps What will we talk about ? Multisteps Forms Users Experience Interfaces Forms StepsContrib module Drupal way Motivation Conversion rate Workflows Concepts Behavior Real Projects Form Modes
- 7. Forms Steps What will we not talk about ? Kangaroos The best solution for multisteps form on Drupal The last Star Wars movie Beer Helicopters D&D last edition Cookies Half Life 3The Rock NicolasCage 3D printing Bitcoins
- 8. A fundamental need Multisteps forms in projects
- 9. Where are Forms ? Forms Steps Multisteps forms in projects Everywhere
- 10. What are Forms ? Forms Steps Multisteps forms in projects User interfaces UI User experience UX
- 11. Nick Babich - UX Designer A form is a conversation. It should be represented by a logical communication between two parties—user and your app. “ “
- 12. Forms Steps Multisteps forms in projects >
- 13. Forms Steps Multisteps forms in projects Short Form (5 fields) 13,4% $31.24 Conversion Rate Medium Form (7 fields) 12% $34.94 Long Form (9 fields) 10% $41.90Cost per Lead Marketo study https://marketingexperiments.com/lead-generation/lead-generation-testing-form-field-length-reduces-cost-per-lead-by-10-66
- 14. Forms Steps Multisteps forms in projects image >
- 15. Forms Steps Multisteps forms in projects High motivation No motivation Motivators Hard to do Easy to doAbility Triggers Succeed Here Fogg’s Behavior Model The more complex the form is, higher the motivation and ability must be to convert your user.
- 16. Are less intimidating Allow to significantly increase the number of fields without negatively impacting user experience Keep users’ motivation as they feel more reluctant to quit the session once started “Reduce friction”: users don’t know exactly how many questions they’ll be asked Increase conversion rates (up to more than 200% in some studies) Forms Steps Multisteps forms in projects Multisteps forms:
- 17. How would you handle it as a Drupal developer ? The Drupal Way
- 18. https://digital.actency.fr/drupaleuropesession_2018_ drupal8-and-multisteps-forms (link in description) The whole presentation on :