WomenWOBorders_Sk_May2011

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Alicia Whalen

Negócios Tecnologia

Using Social Media to Market your Best Digital Asset – You!

The Story of the Chicks Patricia Alicia ,[object Object]

About A Couple of Chicks ,[object Object],[object Object],[object Object],[object Object],[object Object]

ACOC Clients: Destinations: Hotels: Other:

Our Team: Patricia Brusha Hold on! We’ve got ourselves a wide turn here!

Lovingly referred to as he “other” Chick Wait for me! This is a necessary pit stop! That ’ s me!!!!!!

B uilding the business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

We got a big coop now!!! Brad James Kathi Stephanie Sandie Steve Laurie Anne Christy Patti Those Chicks are late again! J ane

It’s All About Integration & Management of all Digital Assets

Digital Marketing What you need to know:

Social Networks: Changing the face of Marketing

YouTube is the 2 nd Largest Search Engine Behind Google 24 Hours of Video uploaded YouTube every Minute!!!!

Going Mobile ,[object Object],[object Object],[object Object]

iMarketing: Marketing for iPhone, iPad and Tablets ,[object Object],[object Object],[object Object],[object Object]

It's all about Customer Engagement! Focus on how you can best reach your target Customer online -Is your target audience Tweeting? -Are they spending time on Facebook, LinkedIn? -Should you be Blogging as an expert in your field?

Digital Marketing Success Stories What made them work?

Le Germain Hotels on Twitter 3 Goals: 1. Listen to Guests to continually improve customer service 2. Extend Customer Service online 3. Cultivate an interest in potential clients

Alphabet Photography: YouTube, Facebook ++ 3 Goals: 1. Drive Traffic and Sales 2. Cultivate Interest in potential clients and differentiate themselves among competitors 3. Generate Media and Buzz

32,100,056 Views!!!!! Driving Traffic Back to the Website = Cash Register

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Why Social Media for your Business?

Tools to make it easy ,[object Object],[object Object],[object Object],[object Object]

Smart Marketing: Going Social ,[object Object],[object Object],[object Object],[object Object]

Twitter Task Checklist for Step One ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Chick Tips on Social Media Marketing:

Other Digital Marketing: Must Do’s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What Makes a Successful Digital Campaign? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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WomenWOBorders_Sk_May2011

1. One pixel away from your customer SO…

2. Using Social Media to Market your Best Digital Asset – You!

3. Our New Reality?

6. ACOC Clients: Destinations: Hotels: Other:

7. Our Team: Patricia Brusha Hold on! We’ve got ourselves a wide turn here!

8. Lovingly referred to as he “other” Chick Wait for me! This is a necessary pit stop! That ’ s me!!!!!!

9. Our Journey Caribbean Canada

10.

11. Then there was Social Networking…

12. The 1st Twitter Inquiry!

13. If a Couple of Chicks can do this…

14. We got a big coop now!!! Brad James Kathi Stephanie Sandie Steve Laurie Anne Christy Patti Those Chicks are late again! J ane

15. The Evolution of the Brand

16. It’s All About Integration & Management of all Digital Assets

17. Facebook

18. Twitter

19. Chicks Blog

20. LinkedIn Company Profile

21. YouTube

22.

23. Digital Marketing What you need to know:

24.

25. Social Networks: Changing the face of Marketing

26. YouTube is the 2 nd Largest Search Engine Behind Google 24 Hours of Video uploaded YouTube every Minute!!!!

27.

28.

29. So What now?

30. It's all about Customer Engagement! Focus on how you can best reach your target Customer online -Is your target audience Tweeting? -Are they spending time on Facebook, LinkedIn? -Should you be Blogging as an expert in your field?

31.

32. Digital Marketing Success Stories What made them work?

33. Le Germain Hotels on Twitter 3 Goals: 1. Listen to Guests to continually improve customer service 2. Extend Customer Service online 3. Cultivate an interest in potential clients

34.

35. Alphabet Photography: YouTube, Facebook ++ 3 Goals: 1. Drive Traffic and Sales 2. Cultivate Interest in potential clients and differentiate themselves among competitors 3. Generate Media and Buzz

36. 32,100,056 Views!!!!! Driving Traffic Back to the Website = Cash Register

37.

38.

39.

40.

41.

42.

43.

44.

Notas do Editor

Guides the tone to take with guests. Internal Use Reserved for internal use only. Employee Training Train employees who will be interacting with guests via social media on the ways to use this persona. Objectif: Comprendre à qui on parle? Quels sont ses intérets et ses besoins? Comment on leur parle? Sur quel ton? Pour mieux comprendre comment on peut les servir, un petit geste à la fois.
Guides the tone to take with guests. Internal Use Reserved for internal use only. Employee Training Train employees who will be interacting with guests via social media on the ways to use this persona. Objectif: Comprendre à qui on parle? Quels sont ses intérets et ses besoins? Comment on leur parle? Sur quel ton? Pour mieux comprendre comment on peut les servir, un petit geste à la fois.

WomenWOBorders_Sk_May2011

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WomenWOBorders_Sk_May2011

Notas do Editor