Slideshow for FMNS Merchandising presentation

1. The Good,
The Great
(and the not-so-great)
of
Farmers Market
Merchandising
By Rowena Hopkins, Keltie
Butler, and Michelle Wolf
Farmers' Markets of Nova
Scotia

2. Merchandising and Displays
 In direct marketing, sales are a function of 3
things:
Sales = product + presentation + producer
 How you merchandise and display your products
is one of the three elements that generates sales
 Here, we will contrast “not so great” with “good
and great” photos, to help you look at your own
display through a new set of eyes

3. The Big Picture

7. Work with all three
dimensions

12. Less Can
Be More

20. Think about your
lighting

23. Bins and Baskets
Matter

30. Do I Need a
Bin or Basket

33. Tablecloths
Matter

42. Can they read it?

47. Putting a label on it

54. Booth
Signage

59. Busted!

62. Similar products but
different price points
associated with different
merchandising and
displays

67. Signage: Your
brand and product
matters more than
your name

72. Great Samples