1. Magazine advertisement
research
For Digipaks

2. Everything Everything – Man Alive
The album name, ‘Man Alive’
is very clear to the reader as it
is blue compared to the other
writing on the page which Is
all in white. It is also in capital
letters making it bold and
vivid.
The title of the band and the
album title compliment each
other, they are in the same font
and are both bright against the
dark background. The bands
name is clear, it is a big size,
capital letters and is at the top,
making it clear to the reader who
the band is.
Part of the advert includes
reviews from other magazines
and awards won for the album.
The stars given for the album
are in white alongside the
white writing but are bold and
stand out to the reader.
The advertisement picture is
the same as the album cover
and the font for the bands
name and album cover is also
the same.
The words advertising the album, letting people know
it is available to buy is also in white however it is
against a pink background which also helps it to stand
out, grabbing the readers attention. Beneath is also
the bands website, letting readers know where to
find out more information about the band.
This is the record company's
logo that the band are signed
with. The logo is singled off
onto the left; from the rest of
the advert, making it stand out
against the rest of the writing.
The logo is small as not to
distract any attention away
from
the
albums
advertisement.

3. The Horrors - Skying
The album artwork shows a
photograph of the sea with a
dramatic sky above. The name of
the
album,
Skying,
also
compliments the image that’s
shown of the sky.
The title of the album is in the
middle of the page, in bold
capital letters. This instantly
tells the reader what they are
looking at. The font is also
different to the font used on the
banner below, increasing the
visual impact.
The bands name is in bold
white writing, standing out
from the turquoise colour
behind. The lettering is in
capital letters making the name
stand out even more as it is
clearer to read.
The photograph has been heavily
edited to give an almost vintage
feel. The colours of the album are
contrasting in colour making the
poster
more
striking
and
memorable to a reader.
The advert for this album shows the album artwork
at the top and includes a banner across the bottom
with reviews, the bands name and when the album
is released.
The banner beneath includes
reviews from newspapers and
magazines. The stars that have
been given for the album are
bold and again in the the
contrasting white. They are
also in the same font as the
bands name. Complimenting
each other it increases the
aesthetic appeal of the overall
advert.

4. Ben Howard – Every Kingdom
The name of the artist is in bold capital letters next the album’s title which is also in capital letters, but
not in bold. Both are in a white font which shows up against the darker blues of the background but
also compliment the album artwork. The font is easy to read and stands out, it is also the same as the
albums font and size. The names are also in the same size which creates almost a banner going across
the top of the advert, which helps to balance to other text out underneath.
There is a quote from the Sunday Times
Culture on the advert saying that the
album is ‘Uniquely Brilliant’. This advertises
to the reader that a trusted source has said
and reviewed the album and has given
more than a good review. It is also short
and to the point therefore not ‘clogging’ up
the page and is simple to read.
The advert shows the release date for the
album letting the reader know when they can
purchase the product.
There is another review of the album from another trusted
source, The Guardian, which also gives the album a good
review. This helps to promote Ben Howard as a well
known artist that ‘everyone’ is talking about, including big
magazines and newspapers.
The text shows the singles that have been released from the album already,
which can also grab the readers attention if they have already heard of the
songs or are fans of them. It uses the words featuring suggesting that they are
songs that people would know, so it is making an immediate connection with
the reader.

5. Joss Stone – LP1
The advert for this album is split into two parts, the left giving the reader in the information about the new album, who it was produced by,
the singles included, her website address, the name of the album, the artist and awards she’s won. This split enables the reader to easily see
the information about the album but also enables them to see a larger version of the albums image. The advert on the left side has a dark
plum colour as the background which stands out against the black and white photograph of the albums cover and also helps to read the
writing clearer. There is also branding of the record label that Joss stone is signed to and other stores that sell the album on the bottom of the
whole advert.
The
advert
also
advertises
the
Grammy that has been
previously won by Joss
Stone.
The name of the artist
is bold capital lettering
making it clear to the
reader what is being
advertised when the
page is first opened.
Although smaller the
album title is also in
bold capital letters
helping
to
differentiate between
text
and
the
importance of the
album title.
The album itself
has the album
name and artist
name on the front,
which is in the
plum colour of the
background which
makes
it
aesthetically
pleasing to the
reader as they
compliment each
other and don’t
make the advert
appear too ‘busy’
with too many
colours.

6. Similarities between the adverts
• They all use the albums original artwork as the
main focal point/background of the advert.
• The album and band name are all in capital
letters, bold and in a contrasting colour to the
background, making them stand out to the
reader.
• All of the written parts of the advert are in white.
• They all advertise ratings of the album or ratings
of the artist.
• The adverts all have the release date of the
album on the cover.