Social going mSocial - People accessing Social via mobile
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Speaking at Social Media Week Mumbai 25OCT2014 : India has experienced a fast paced adoption of Mobile within the last decade. The advent of Social Media and its experience on Mobile has been overwhelming and soon proving to be a Singularity of accessing ‘Services’. We will discuss the current phase of transition, the Multi-Screen experience Cusp and the future of Mobile and Social for the Consumer and the Brand. -
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Social going mSocial - People accessing Social via mobile
- 2. Soci al Goi ng mSoci al
- 3. About me Achal is a new media enthusiast. He is an MBA from Coventry University, UK and has a multi-cultural experience in helping organisations in developing new business models and new media adoption. He has worked in several sectors, gathering an all-round experience in Travel, Broadcasting (Home Shopping Business), Music and Digital and has worked with Thomson Airways – TUI UK, Star CJ Network and HMV Saregama in the past. He is currently the Business Head for Mumbai office at KRDS India and is leading Mumbai Achal Deoda operations.
- 6. Source : Ruder Finn, PR Agency, UK, 1QTR2014 http://www.prnewswire.com/news-releases/new-study-shows-intent-behind-mobile-internet-use-84016487.html
- 10. JustCavalli wanted to create an edgy, engaging campaign targeted at men to promote its new line of perfume.
- 11. SOLUTION A highly-immersive app (Mobile +FB) that brings the user into a specific scenario in where he has to navigate through a 3D rendered landscape of New York City.
- 13. 100,000 PLAYERS 10 COUNTRIES 1,2M BRAND IMPRESSIONS IN NEWS FEED FOR FREE 4MINUTES PER VISIT
- 14. ““WWee ccrraavvee iinntteerrppeerrssoonnaall iinntteerraaccttiioonn,, tthhee bbaassiicc hhuummaann nneeeedd ttoo ccoonnnneecctt aanndd ccoommmmuunniiccaattee wwiitthh eeaacchh ootthheerr””
- 16. ““TThhee uusseerr’’ss rreeaaddiinneessss ttoo sshhaarree ssoommeetthhiinngg hhaass iinnccrreeaasseedd aanndd tthhiiss iinn ttuurrnn hhaass ddrraammaattiiccaallllyy iinnccrreeaasseedd tthhee ssppeeeedd ooff ccoonntteenntt ttrraannssmmiissssiioonn.. IItt iiss nnooww aa mmuullttii ppooiinntt iinnjjeeccttiioonn..”” GroupM : India Digital Playbook 2014
- 17. “We’re becoming more aware of what we share on social media… And when we share content, we tend to become more selective of what we share and with whom”
- 25. Thank You! Achal Deoda Business Head - Mumbai Achal.deoda@krds.com @achaldeoda