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SEO For Your Business
    A LunchTime MasterMind Webinar
  From Andy Brudtkuhl & Doug Mitchell
Questions?
 Ask On Twitter....
Use #ltmm hashtag


  Or jump in the
   chat below!
So What’s SEO
           Search Engine Optimization

•   It’s a lot of hard work
•   It’s never guaranteed to work
•   It doesn’t show immediate results
•   It’s Always Changing
•   It NEVER ENDS
No Really, What’s SEO?
•   Getting Found In Organic Search Results
•   Market Research
•   Keyword Research
•   Content Is King
•   Targeting Local Is Important
Anatomy Of Search
What Does SEO Look Like?
Ok... So How?
•   Website Optimization
•   Keyword Research
•   Content Creation and Distribution
•   Link Building
•   Local Strategy
Website Optimization

•   Optimize Your Website For Search
•   URLs, Titles, Headers Oh My!
•   Use WordPress / Plugins To Expedite
What Counts For SEO?



               graph via seomoz.org
Keyword Research
Content Is King
•   produce as much as possible

•   create and maintain outposts

•   repurpose everything

•   distribute automagically

•   inbound marketing = high ROI
Content Distribution
                                            Twitter
     Content                   WordPress

                                           Facebook
                               Posterous

                                           StumbleU

             YouTube
                                            Tumblr
SlideShare            Flickr
                                            LinkedIn
         TubeMogul

         Content Outposts                  FriendFeed
Links Are Currency
•   Inbound Links = Sites
    That Link To Yours
•   22% Of SEO Is
    Inbound Links
•   Links Show Relevance
Getting Links
•   Link to other people (reciprocal)
•   Submit to online directories
•   Use Social Media (profiles, sharing)
•   Create Awesome Content People Will
    Share
Target Local If You Can
  82% of people search online first to find local products and services
Your Social Graph
Questions?
Will You Join Us?
•   Monthly Webinars

•   Weekly Q&A Sessions

•   How To Videos

•   Exclusive Podcasts

•   Support Network
Sign Up Today
          Sign Up Right Now At....

LunchTimeMasterMind.com/signup

            Only $1.50 / day
        Can you afford not to join us?

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Small Business SEO

  • 1. SEO For Your Business A LunchTime MasterMind Webinar From Andy Brudtkuhl & Doug Mitchell
  • 2. Questions? Ask On Twitter.... Use #ltmm hashtag Or jump in the chat below!
  • 3.
  • 4. So What’s SEO Search Engine Optimization • It’s a lot of hard work • It’s never guaranteed to work • It doesn’t show immediate results • It’s Always Changing • It NEVER ENDS
  • 5. No Really, What’s SEO? • Getting Found In Organic Search Results • Market Research • Keyword Research • Content Is King • Targeting Local Is Important
  • 7. What Does SEO Look Like?
  • 8. Ok... So How? • Website Optimization • Keyword Research • Content Creation and Distribution • Link Building • Local Strategy
  • 9. Website Optimization • Optimize Your Website For Search • URLs, Titles, Headers Oh My! • Use WordPress / Plugins To Expedite
  • 10. What Counts For SEO? graph via seomoz.org
  • 12. Content Is King • produce as much as possible • create and maintain outposts • repurpose everything • distribute automagically • inbound marketing = high ROI
  • 13. Content Distribution Twitter Content WordPress Facebook Posterous StumbleU YouTube Tumblr SlideShare Flickr LinkedIn TubeMogul Content Outposts FriendFeed
  • 14. Links Are Currency • Inbound Links = Sites That Link To Yours • 22% Of SEO Is Inbound Links • Links Show Relevance
  • 15. Getting Links • Link to other people (reciprocal) • Submit to online directories • Use Social Media (profiles, sharing) • Create Awesome Content People Will Share
  • 16. Target Local If You Can 82% of people search online first to find local products and services
  • 19. Will You Join Us? • Monthly Webinars • Weekly Q&A Sessions • How To Videos • Exclusive Podcasts • Support Network
  • 20. Sign Up Today Sign Up Right Now At.... LunchTimeMasterMind.com/signup Only $1.50 / day Can you afford not to join us?

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